Insights & Updates

Explore expert how-tos, in-depth information, and the latest industry news to stay informed and ahead.

Partnier Is Heading to Gamescom 2026
07Aug

Partnier Is Heading to Gamescom 2026

Partnier will be attending Gamescom 2026 from August 26–27 in Cologne, Germany. We’ll be meeting with developers, publishers, and industry partners to discuss how Partnier helps studios build visibility across…

How A Games Showcase Generated Over 1 Million Views
06Aug

How A Games Showcase Generated Over 1 Million Views

Every game showcase is designed to put great games in front of new audiences. But once the livestream ends, maintaining that momentum can be a challenge. For the Latin American…

Partnier Is Heading to ChinaJoy 2026
22Jul

Partnier Is Heading to ChinaJoy 2026

Partnier Is Attending ChinaJoy 2026 Partnier will be attending ChinaJoy 2026 from 31 July – 2 August in Shanghai, China. If you’re attending, we’d love to meet. Our team will…

Partnier Is Heading to PGDX 2026
15Jul

Partnier Is Heading to PGDX 2026

Partnier will be attending Philippine Game Developer Expo (PGDX) 2026 from 24–26 July in Manila, Philippines. If you’re attending the event, we’d love to meet. Our team will be available…

How a Solo Developer Generated 1.6M Views With Small Creators
09Jul

How a Solo Developer Generated 1.6M Views With Small Creators

How It Worked Therapy Simulator is a first-person simulation game built around dialogue, observation, and player-driven decisions. Its humorous, scenario-based gameplay made it particularly suited to livestreams and longer-form creator…

We’re Heading to Develop: Brighton 2026
02Jul

We’re Heading to Develop: Brighton 2026

TL;DR Partnier will be attending Develop: Brighton 2026, 14-16 July 2026 in Brighton, UK. We’re meeting with developers, publishers, and industry partners to discuss new growth opportunities across every stage…

How MOUSE: P.I. For Hire reached 73M views
18Jun

How MOUSE: P.I. For Hire reached 73M views

How It Worked Playside worked with the Partnier account management team to identify the best-value package for their planned marketing beats, and settled on a Diamond Launch Boost.  The boost…

Get Ready for the Steam Summer Sale
11Jun

Get Ready for the Steam Summer Sale

TL;DR Steam Next Fest is currently driving major discovery for upcoming games, and Partnier collections are already helping publishers put their demos in front of relevant influencers and press. With…

Pay In Installments: Unlocking promotions without the upfront cost
28May

Pay In Installments: Unlocking promotions without the upfront cost

TL:DR Pay In Installments gives publishers a better way to purchase services – including Beat Bundles, Launch Boosts, and Catalog Subscriptions – by spreading the cost over time, while receiving…

We’re headed to Digital Dragons 2026!
12May

We’re headed to Digital Dragons 2026!

TL:DR Partnier will be attending Digital Dragons 2026 17-19 May 2026, (ICE Kraków Congress Centre & Park Inn by Radisson hotel Kraków, Poland). We’re eager to share our latest developments:…

How Store Page Optimization turns Traffic into Wishlist
07May

How Store Page Optimization turns Traffic into Wishlist

TL;DR: Partnier’s Store Page Optimization service helps publishers understand why their store page is, or is not, converting across storefronts like Steam, Xbox, PlayStation, and Nintendo E-shop. We offer two…

Creator Programs: A Closer Look With Mundfish
16Apr

Creator Programs: A Closer Look With Mundfish

TL;DR With the awaited release of Mundfish’s latest DLC Atomic Heart – Blood on Crystal, this article takes a closer look at Partnier’s CreatorProgs. Exploring how Creator Programs are designed…

Case Study: How Cloudheim’s Demo, Launch & Creator Program Generated 2.3M Views
16Apr

Case Study: How Cloudheim’s Demo, Launch & Creator Program Generated 2.3M Views

Introduction & Objectives Overview Cloudheim is a co-op action RPG built around chaotic combat, crafting, and shared base-building in a floating fantasy world. Players gather resources, forge weapons and gear,…

We’re Going to London Games Festival 2026
09Apr

We’re Going to London Games Festival 2026

TL;DR Partnier will be attending London Games Festival 2026, taking place 13 April to 19 April 2026 in London. We’re taking meetings to share announcements including a performance marketing solution…

How Creator Programs Build Lasting Creator Relationships
02Apr

How Creator Programs Build Lasting Creator Relationships

TL:DR Creator Programs add a long-term relationship layer on top of the Partnier ecosystem. While Keymailer helps you reach creators and generate content creation at crucial moments, Creator Programs keep…

How HITMAN Freelancer Generated 23.9 Million Views
26Mar

How HITMAN Freelancer Generated 23.9 Million Views

For the launch of HITMAN Freelancer, IO Interactive worked with Keymailer and Game.Press to run a managed press and influencer campaign across a 90-day window. The campaign generated 23.9 million…

How Escape Floor Zero Generated 2 Million Views Through Promotions and Recommendations
12Mar

How Escape Floor Zero Generated 2 Million Views Through Promotions and Recommendations

Solo developer Gamedev Dragon used Partnier’s Launch Boost and Influencer Recommendation Engine to build sustained interest in Escape Floor Zero, generating more than 2 million influencer views ahead of and…

We’re Going to GDC 2026
26Feb

We’re Going to GDC 2026

TL:DR Partnier will be attending GDC 2026 (March 9–13) in San Francisco, CA (Moscone Center). We’re taking meetings to share three announcements: an affiliate-first storefront connected to our network of…

Steam Next Fest February 23 – March 2:  Turning Your Demo into Month-Long Momentum
12Feb

Steam Next Fest February 23 – March 2: Turning Your Demo into Month-Long Momentum

TL:DR In a few weeks, Steam Next Fest will generate a surge of attention for thousands of demos, but it’ll pass just as quickly. The core challenge remains: discovery is…

See You At GameDev Summit 2026
02Feb

See You At GameDev Summit 2026

TL:DR Partnier will be attending GameDev Summit 2026 (February 3–5) in Clark, Philippines. Our account management team will be on-site for meetings to discuss influencer seeding, press outreach, launch and…

How SCORN Generated 8.8M Views with Keymailer
29Jan

How SCORN Generated 8.8M Views with Keymailer

SCORN is a first-person horror adventure game published by Kepler Interactive. Its distinctive visual identity and atmospheric world made it particularly well suited to influencer discovery, livestreams, and long-form creator…

Better Support, Better Results: How Partnier Helps You Win
15Jan

Better Support, Better Results: How Partnier Helps You Win

TL;DR: Partnier’s support team has evolved from a single person into a dedicated team of 7 who actively support your game launches at every stage. Get clear plan recommendations, full…

Rounding Out the Year with 35% off Spotlight, Featured, and Mid-Sized Ads: A year-end roundup of Partnier services and platform updates
18Dec

Rounding Out the Year with 35% off Spotlight, Featured, and Mid-Sized Ads: A year-end roundup of Partnier services and platform updates

TL;DR: Book eligible Partnier ad placements by Dec 24, 2025 to get 35% off. Schedule them to run by Jan 7, 2026. Below: how to redeem, which services to pair…

Game.Press: Keymailer’s Sister Network for Press & Podcasts
11Dec

Game.Press: Keymailer’s Sister Network for Press & Podcasts

TL;DR Partnier doesn’t just support influencer campaigns through Keymailer, it also offers Game.Press, a fully accredited gaming press network, inside the same dashboard. If you’re using separate press tools or…

Reach the Right Feeds with Native Social Ads: Putting Your Games In Front of 45,000 Influencers and Press
27Nov

Reach the Right Feeds with Native Social Ads: Putting Your Games In Front of 45,000 Influencers and Press

TL;DR Creating scroll-stopping social posts for your game is time-consuming, especially if you want more than a flat screenshot and a generic template. Partnier’s Native Social Ads turn your existing…

Introducing Stream Alerts: Real-Time Awareness for Live Influencer Content
19Nov

Introducing Stream Alerts: Real-Time Awareness for Live Influencer Content

TL;DR When a creator goes live with your game, the first minutes matter. Chat is fresh, viewers are peaking, and it’s the perfect window to thank the creator, answer questions,…

Amplifying Steam Themed Events: How Partnier Turns Moments into Momentum
11Nov

Amplifying Steam Themed Events: How Partnier Turns Moments into Momentum

TL;DR: Partnier bundles a set of games from each Steam themed event into one curated collection that creators can stream through night after night and press can cover in roundups…

How Game.Page Turns Content into Evergreen Traffic
21Oct

How Game.Page Turns Content into Evergreen Traffic

TL;DR Every game collects countless links before launch; social posts, previews, playtests, event pages etc. And keeping them updated becomes chaos. Game.Page gives your title a single landing page that…

From Keys to Connections: The Evolution from Keymailer to Partnier
15Oct

From Keys to Connections: The Evolution from Keymailer to Partnier

TL;DR Partnier is the evolution of Keymailer. The same trusted network that connected developers with influencers, now expanded into a complete publishing ecosystem. Under one brand, we’ve unified influencer outreach,…

Game Discovery, Reimagined: Smarter, Powerful and More Engaging Than Ever for Creators & Press
07Oct

Game Discovery, Reimagined: Smarter, Powerful and More Engaging Than Ever for Creators & Press

TL;DR Partnier’s Discover pages have been completely reimagined. With smarter curation, dynamic video promotions, live editorial features, and personalized recommendations, the new experience makes it easier than ever for creators…

Precision Playtesting at Scale with Playtester.net’s Network of 750,000 Testers
30Sep

Precision Playtesting at Scale with Playtester.net’s Network of 750,000 Testers

TL;DR Playtester.net turns small, focused playtests into structured, scalable tests with decision-ready reporting. Tap 750,000+ opt-in testers, target precise cohorts by favorite genre, most played games, and more. Then feed…

Next Fest EventPromo: How to Turn a One-Week Demo Window into Long-Term Momentum
23Sep

Next Fest EventPromo: How to Turn a One-Week Demo Window into Long-Term Momentum

TL;DR Steam Next Fest is a rare, time-boxed surge of attention. Our Next Fest EventPromo gives your demo front-page visibility on  Keymailer and Game.Press, promotion in our influencer and press…

Stream Snapshots: Reliable Visibility Into Live Coverage (Even When VODs Disappear)
15Sep

Stream Snapshots: Reliable Visibility Into Live Coverage (Even When VODs Disappear)

TL;DR: Livestreams drive discovery, but they vanish fast when VODs go missing. Partnier’s Stream Snapshots gives publishing teams livestream coverage tracking that sticks. The moment a channel in our Global…

Understanding Content Faster: AI Content Analysis & Transcripts in Partnier
04Sep

Understanding Content Faster: AI Content Analysis & Transcripts in Partnier

TL;DR: Faster understanding. Less manual effort. Deeper insight. With AI Content Analysis & Transcripts in Partnier, you can instantly generate video transcripts and AI-driven insights from influencer content, all in…

Announcing Pre-Approval for Influencer Outreach – Streamlined, Compliant, and High-Conversion Engagement
18Dec

Announcing Pre-Approval for Influencer Outreach – Streamlined, Compliant, and High-Conversion Engagement

We’re excited to share a significant enhancement to our outreach capabilities, one that builds on our longstanding commitment to ensuring that every interaction you have with content creators, press outlets,…

Moving from Keymailer to Partnier
04Dec

Moving from Keymailer to Partnier

Quick Summary We’re rebranding where publishers login – from Keymailer.co to Partnier.com Our popular influencer portal will remain at Keymailer.co What Do I Need to Do? Nothing. Your username, password…