SCORN is a first-person horror adventure game published by Kepler Interactive. Its distinctive visual identity and atmospheric world made it particularly well suited to influencer discovery, livestreams, and long-form creator coverage.
To generate large-scale launch visibility without adding significant workload to its internal team, Kepler used Partnier’s Campaign Management service to handle promotion, influencer requests, activation-code distribution, creator communication, follow-up, and reporting.
How It Worked
The campaign centred on an optimized listing on Partnier’s influencer portal, Keymailer, supported by several coordinated discovery routes.
A full-width Spotlight Ad promoted SCORN across the Keymailer Discover page for seven days, while a featured newsletter placement introduced the game to 15,000 influencers. Native social posts and targeted email outreach brought additional creators into the campaign, including audience segments that were under-represented within the initial inbound requests.
Partnier’s campaign management team reviewed interested influencers based on their previous content, audience, preferred genres, and historic performance. Activation codes were distributed securely, unaccepted offers were recycled, and creators were followed up to encourage content production.
Larger and high-priority influencers were also contacted directly and gifted codes, reducing friction and generating an additional 714,000 views from the VIP outreach segment.
Data Results
Across the campaign, SCORN generated:
- 400+ influencers involved
- 1,350 videos and livestreams
- 8,800,000 total views
YouTube generated approximately 5.1 million views, while Twitch delivered 2.8 million views across more than 900 streams. TikTok added around 850,000 views, with further coverage appearing across Facebook Gaming and other platforms.
What This Shows
Managed free-content campaigns can scale efficiently
Strong inbound demand can produce substantial creator coverage when supported by structured request management, secure code distribution, and consistent follow-up.
Coordinated visibility creates momentum
The Spotlight Ad, influencer newsletter, social promotion, and direct outreach worked together to move creators from discovery into active participation.
Long-form coverage delivers meaningful attention
SCORN generated more than impressions alone. YouTube videos and Twitch streams contributed to nearly one million total hours watched, giving audiences sustained exposure to the game.
Want to Know More?
Download the full SCORN case study for a detailed breakdown of the campaign, creator activation process, platform performance, and global coverage, or book a demo to see how Partnier can support your next launch.