TL;DR With the awaited release of Mundfish’s latest DLC Atomic Heart – Blood on Crystal, this article takes a closer look at Partnier’s CreatorProgs. Exploring how Creator Programs are designed to maintain long-term creator relationships, while supporting major campaign beats
Creator programs are an added layer in creator marketing
Creator marketing is often built around key moments like a demo, launch, or DLC. These beats drive awareness, but are often treated as individual campaigns
Creator Programs help by creating a continuous layer that sits alongside major campaigns. They give a way to stay connected with creators & influencers, reactivate quickly, and build ongoing engagement across a game’s lifecycle or publisher’s catalog
What can a creator program do
At its core, Creator Programs provide a reusable campaign for:
- Long-term engagement: Keep creators connected throughout the game lifecycle
- Automation: Streamline tracking and reward distribution
- Flexibility: Easily manage single-title or catalog-wide programs
- Seamless integration: Works alongside Keymailer and Game.Press
- Anti-Fraud: Built-in systems to prevent misuse and ensure creator reliability
- Multi-Tier: Customize benefits based on creator performance
- Content Tracking: Automatically monitor and measure creator content across platforms
These programs are designed to be ready when the next key moment arrives, providing a path for continuous engagement
Let’s take a closer look
For Mundfish, we delivered a flexible creator program designed by our in-house creative team to complement their visual brand identity with new creative assets and custom CSS which aligns with existing marketing materials. Creating a cohesive experience for creators & influencers to engage with
“Keymailer’s Creator Program has been a smooth experience. It’s easy to set up, customize, and track performance, helping us boost engagement and grow participation during [Atomic Heart – Enchantment Under the Sea]. The flexibility allows us to manage everything with minimal friction, and we’re excited to continue using it for [Atomic Heart – Blood on Crystal]”
– Mary, Senior Social Media Manager, Mundfish
To support the launch of Atomic Heart – Blood on Crystal on April 16 and engage creators across multiple campaign beats, the creator program was updated to feature the upcoming DLC with multiple marketing beats since Q4 2025. Driving consistent content creation and long-term engagement with an ongoing pool of creators
Creator Programs are fully customizable and can include:
- Trailers
- Pre-launch assets
- Base game access
- DLCs
- Item packs
- Skin bundles
- Giveaways
- Discord invites
- & more
The creator program can be tailored to fit a specific launch, showcase a DLC drop or roadmap, and expand into a catalog-wide strategy. Providing opportunities, whether the focus lies on pre-launch community building, Live service or seasonal programs, releasing DLCs and everything in between
In Mundfish’s case, this structure supports both pre-launch engagement for Atomic Heart – Blood on Crystal DLC, paving the way for Atomic Heart 2 and providing ongoing campaign beats across their catalog for the hotly anticipated The CUBE and ILL
Conclusion
Mundfish’s creator program shows why Creator Programs are a valuable long-term part of the Partnier game marketing ecosystem
Creator Programs are fully customizable, offering versatile workflows to engage creators and influencers over time. Regardless of when the program is deployed, be it pre-launch, launch, or beyond, Creator Programs provide ongoing, sustainable engagement at any stage of a game’s lifecycle, supporting multiple campaign beats with long-term creator relationships
The focus is performance-driven distribution, turning coverage and influencer reach into attributable revenue rather than just impressions
Have more questions?
If you want to see how Creator Programs can support your next campaign, DLC roadmap, or multi-title catalog, book a call with our Account Management team