TL;DR Partnier doesn’t just support influencer campaigns through Keymailer, it also offers Game.Press, a fully accredited gaming press network, inside the same dashboard. If you’re using separate press tools or only using Keymailer for influencers, you’re leaving press coverage and budget efficiency on the table.
Have questions? Book a chat with our account management team.
Are You Missing Half of Keymailer?
If you’re reading the Partnier blog, you probably know us first as an influencer and creator marketing platform. Keymailer, Partnier’s industry-leading influencer and creator portal, is where most teams start, with the creator network, workflow automations, anti-fraud tooling, and content tracking & analysis.
But there’s a good chance you’re only using half of what that stack can do.
For over three years, every Partnier account has included Game.Press: An accredited gaming press network of 2,300 reaching over 3 billion readers and listeners worldwide with a dedicated press engagement system.
Integrated into the same Partnier dashboard you already use for influencers.
You Probably Don’t Need a Separate Press Platform
A lot of studios and publishers, including long-time Keymailer users, still maintain a standalone press system on the side. But in many cases, that’s unnecessary.
Partnier already includes:
- One of the industry’s largest opted-in gaming journalist networks
- A dedicated press portal: Game.Press
- Curated and manually accredited outlets
- Full inbound request handling
- Targeted press outreach (“PressBlast”)
- Press newsletters, social amplification, and ad placements
- Press releases general news outlets
- Content tracking designed specifically for journalists
- A single, unified workflow shared with influencer campaigns
If you’re paying separately for a press tool, Game.Press helps reduce costs. And if your colleagues run press while you run influencers, you can combine budgets or split your existing one, because both functions are already included inside the platform.
Why you may not have noticed
Adding Game.Press was one of the first steps of moving from Keymailer to Partnier as the publisher and promoter platform. We built press workflows seamlessly into the Partnier dashboard so there is no need to switch tabs, load pages or switch tools entirely.
Journalists appear in your REQUESTS tab in the same view as influencers. The direct email messaging tool, PressBlast (Outreach for influencers) appears under its own tab, right beside your influencer tools. Ads run simultaneously on both Keymailer and Game.Press. And because there are fewer press outlets than influencers, they can look like occasional “extra” rows rather than the output of a fully separate workflow.
This integration was intentional.
We designed this so teams could manage press and influencers in one smooth inbound-outbound pipeline, without juggling separate systems. The tradeoff is that the full press ecosystem isn’t always obvious at first glance.
Game.Press – Partnier’s Press Network
Game.Press is the sister portal to Keymailer. It has:
- Its own Discover page
- Ad units running simultaneously on Keymailer and Game.Press
- Newsletter placements (journalists receive their own editions)
- Dedicated direct email marketing tool PressBlasts
- Social media amplification (our socials reach 45,000 influencers & press)
The network spans news and review sites, discussion and community outlets, podcasts, blogs, YouTube and Twitch talk shows, radio and TV stations, and freelance journalists who regularly file for multiple publications.
Every journalist is accredited manually.
We check their outlet, past articles, language focus, region, and editorial role. We verify editorial domains or letters from editors and track their published content separately from influencers. Everything is tailored to the way the press works.
Game.Press runs on the same fine-grained automation engine you already use for influencers. You can auto-approve press requests from outlets above a certain audience size that regularly cover your genre or publish in priority languages, while keeping tighter manual control for everyone else. That way your press pipeline stays responsive at scale without turning into a full-time inbox job.
In practice, it all collapses into one clean workflow: press requests sit right alongside influencer requests in the same dashboard, so you’re not juggling extra pages, tabs, or tools to keep both moving.
Most teams who try the press workflow discover an unexpected level of engagement. Typical campaigns generate an average of 40 articles worldwide.
A useful benchmark if you’re thinking about whether the press tools deliver meaningful reach.
Press Engagement Works Just Like Influencer Outreach
Influencer Outreach → individual pitches to influencers
PressBlast → individual pitches to journalists
Both tools allow you to target people based on:
- Outlet focus or audience
- Genre interest
- Region or language
It’s not a press release. It’s a personalised pitch to real journalists.
Partnier does offer press releases, sent to a global list of general news outlets.
Subscriptions and Boosts Already Include Press
Nearly all our bundles, boosts, and subscriptions are built to cover both influencers and journalists:
- Newsletter placement for influencers
- Newsletter placement for press
- Social for both audiences
- Ads on both portals
- Outreach + PressBlast credits
- Support for building influencer and press programs
In other words, press coverage isn’t an add-on.
It’s a core part of the Partnier platform.
So What Should You Do Next?
If you primarily work on influencer marketing or community:
Bring in your PR or communications colleague. Both teams rely on coverage, and the platform supports both functions without requiring separate tools or budgets.
If you handle PR but haven’t explored the Game.Press features:
Request a walkthrough. In many cases, teams can consolidate and retire their existing press systems.
If your team uses Partnier only for influencers:
You may be overlooking a full press engagement workflow that is already included in your account.
If you’re new to the platform:
You have access to the complete toolset from day one, press and influencers in a single dashboard, under one workflow, with no additional contracts.
FAQs
What is Game.Press?
Game.Press is Partnier’s dedicated press portal: a network of 2,300+ accredited news outlets, podcasts, and blogs. Reaching 3 billion monthly readers and listeners.
How is Game.Press different from Keymailer?
Keymailer is the influencer and creator portal; Game.Press is the sister portal for journalists, podcasts, and blogs. Both share the same Partnier dashboard, so promoters run influencer and press campaigns in one workflow instead of juggling separate tools.
Do I need a separate subscription or contract for press?
No. Press workflows are built into the same Partnier plans, bundles, and boosts you’re already using for influencers. Including ads, newsletters, outreach/PressBlasts, and content tracking for journalists as well as influencers.
How are journalists vetted and accredited on Game.Press?
Every application is manually reviewed: we check outlet details, past articles, region and language, and verify editorial domains or letters from editors before granting accredited status. That accreditation process is your guarantee that you’re talking to real, relevant press.
How is PressBlast different from sending a press release?
A PressBlast sends targeted, personalised pitches to specific journalists based on outlet focus, genre, region, or language. Traditional press releases are also available and go to a broader list of general news outlets, but PressBlast is built for focused coverage, not just broadcasting news.
Can my external PR agency or comms partner use this with us?
Yes. Your agency, PR partner or colleagues can work inside the same Partnier account, using the Game.Press tools to manage requests, outreach, and reporting, while you and your team still see everything from the same dashboard.
What’s the benefit of “native” posts versus running paid ads myself?
Start by enabling press requests on your upcoming titles, then accept a few inbound Game.Press requests to see how the flow works. From there, run your first PressBlast to a targeted segment of journalists, and ask your account manager for a quick walkthrough if you’d like help planning a full press program.
Talk to Us
Already on Partnier? Book a short 1:1 with your account manager for help.
If you’re new to Partnier and want to learn how our integrated publishing ecosystem can support your upcoming games, email our business development team, or book a demo. We’d be happy to walk you through it.
Partnier unifies the full spectrum of modern game publishing, from playtesting to creator programs, press, events, and live service marketing under one roof.