Solo developer Gamedev Dragon used Partnier’s Launch Boost and Influencer Recommendation Engine to build sustained interest in Escape Floor Zero, generating more than 2 million influencer views ahead of and around launch.
The campaign demonstrates how paid promotion and organic platform discovery can work together to create meaningful launch momentum.
Building the Campaign Foundation
Escape Floor Zero is a psychological horror game that challenges players to escape a seemingly infinite parking garage.
Gamedev Dragon began by attending a free training session with Partnier’s account management team. This helped the developer understand the platform, follow campaign best practices and create a comprehensive game listing featuring:
- A strong trailer and game description
- Messaging written to appeal directly to content creators
- Detailed genre information and relevant similar titles
- Activation codes available for influencer distribution
- Pre-approval for larger, relevant creators
These elements gave Partnier’s Recommendation Engine the information it needed to identify influencers most likely to engage with the game.
Combining Organic Discovery and Promotion
The Recommendation Engine analyzes multiple variables, including creators’ preferred genres and their previous coverage of similar games. Relevant recommendations are then displayed prominently within influencers’ Discover pages.
This organic visibility was supported by a Demo & Launch Boost, which added targeted promotional activity through Discover Page advertising, influencer newsletters and native social placements.
Rather than creating a single spike, each activation added another layer of visibility. Recommendation-driven discovery continued generating interest between promotional moments, while each new placement accelerated requests, coverage and views.
The Results
The campaign began on 19 January 2024 and reached its first 1 million views within 90 days.
It ultimately delivered:
- 2 million+ total influencer views
- Approximately 900,000 views from Recommendation Engine discovery
- More than 1 million views from targeted promotions
- An average of 35 review-copy requests per week during the ten months leading to launch
What This Shows
Escape Floor Zero demonstrates that effective launch campaigns do not need to rely exclusively on paid exposure or organic discovery.
By preparing the game correctly for recommendation, providing immediate access to relevant creators and using promotions to amplify momentum at strategic points, Gamedev Dragon transformed consistent influencer interest into more than two million views.
Read the full case study to see how Partnier combined platform recommendations, campaign training and Launch Boost visibility to support the release of Escape Floor Zero.
