TL;DR
Partnier’s Discover pages have been completely reimagined. With smarter curation, dynamic video promotions, live editorial features, and personalized recommendations, the new experience makes it easier than ever for creators and press to find standout games. It’s bold, fast, and already driving higher engagement across both Keymailer and Game.Press.
Have questions? Book a chat with our account management team.
Partnier’s Discover Pages: The Future of Game Promotion
At Partnier, we believe that discovering new games should feel like stepping into the world’s best gaming magazine. Alive with motion, color, and irresistible opportunities. That’s why we’ve spent the last year evolving our Discover pages into the most engaging and effective showcase for upcoming, live, and trending games anywhere in the industry.
Now live across both Keymailer and Game.Press, the new Discover experience is the result of months of refinement bringing together premium promotions, organic momentum, editorial content, and intelligent recommendation engines into a beautifully structured, ever-changing stream of what’s hot, what’s new, and what deserves your attention.
Why the Discover Pages Matter
For thousands of content creators and members of the press, Partnier’s Discover pages are the first stop when looking for what to cover next. They’re open all day, every day, refreshed multiple times per visit, and designed to offer the right opportunity to the right person. Whether that’s a solo dev with a compelling story or a global publisher preparing for launch.
And while we send out multiple newsletters a week, nothing matches the Discover page for visual appeal and spontaneous exploration. It’s where games come alive.
The Components That Power Discovery
Whether you’re browsing casually or on a mission to find your next piece of content, the Discover page greets you with a curated mix of promotional and editorial content. Structured for balance, diversity, and genuine excitement.
Here’s what you’ll find on the new Discover experience:
Spotlight Promotions
Full-width, autoplaying video banners that deliver instant impact. Spotlights are bold, cinematic, and rotate every few seconds if there’s more than one in the slot.
Used by: Major releases, high-profile campaigns, and games with big news to share.
Featured Promotions
Half-width video tiles with hover-to-play previews. These are ideal for grabbing attention in a dynamic but digestible format.
Used by: Launches, demos, creator programs, and update announcements.
Editorial Rows
Between the promotional units, you’ll find one of three rotating editorial elements:
- Trending Rows: Games gaining strong organic momentum across the platform
- Newsfeed Posts: Text-driven campaign updates curated by our team
- Picks for You: Personalized suggestions based on your genre and play history
Each page section flows seamlessly into the next, and these editorial rows help introduce a rhythm and narrative to the Discover experience.
It Keeps Going…
The page repeats in a structured rhythm, until all active campaigns have been showcased.
This modular format means that whether there are three campaigns or thirty, the page always looks fresh, balanced, and vibrant.
The Trending Panel
Lower down the page, you’ll find a larger section that surfaces the games attracting the most attention right now.
This is where the platform’s signals come together. Activation code requests, social sharing, playtesting interest, to show what’s buzzing.
Part of this section includes a special slot for “Trending Ads”, a flexible promotional card for campaigns that sit outside the standard launch cycle but still want to be seen.
Mid-sized Promotions
Integrated into the Trending Panel itself, these quarter-width promotional tiles appear in the same shape and format as trending games. They’re ideal for studios with smaller budgets or for campaigns focused on visibility and consistency.
Tail Ads: The Classifieds of Gaming
At the very bottom of the page are two columns. One for recently released titles, and one for coming soon.
These wide, shallow tiles show either organic listings or Tail Ads, which are clearly marked as promoted content.
Tail Ads are designed to be lightweight and affordable. Perfect for solo developers looking to catch attention without spending big.
Thoughtfully Designed, Visually Superior
What sets Partnier’s Discover pages apart is that they aren’t static, crowded bulletin boards. They’re a carefully crafted blend of editorial curation and intelligent automation. Built to showcase games at the right size, in the right place, at the right time.
Rotating Spotlight and Featured promotions stay near the top, page elements refresh multiple times per visit, making return visits genuinely rewarding. Everything is designed with creators and press in mind: it’s not just a list of logos; it’s a magazine-like experience with real storytelling power.
And with tens of thousands of creators and press checking in every week, returning more often, spending more time, and clicking more, it’s a design that clearly works.
Bonus Features That Add Even More Value
We’ve also introduced some exciting new ways to get involved, especially for studios looking to boost engagement during key beats or across back catalogue campaigns:
- Creator Program Promotions: Promote your long-term creator program directly
- Event Promo Campaigns: Get grouped into themed collections (like Steam Next Fest, seasonal sales, or genre-based events).
- Creator Connect: Let creators book meetings with your team at real-world events via our group calendar system
And for mobile games, demos, and free-to-play titles, we offer discounted mid-sized promotion slots to ensure accessibility for every kind of title.
Discover the Difference
We believe our Discover pages are the most thoughtfully designed promotional environments in game publishing today. Whether you’re a creator, a journalist, or a developer trying to get eyes on your game, this is the space where real discovery happens.
Everything we do, every promotional unit, editorial row, layout decision, and algorithm is crafted with the same question in mind:
What would make this irresistible to a creator or a journalist who’s seen it all?
That’s the standard. And we’re just getting started.
See It in Action
Have questions? Book a short 1:1 with Account Management.
About Partnier
Partnier unifies community, influencers, press, events, and advertising in a single platform. With verified influencer and press networks, live coverage monitoring, anti-fraud, and optional managed support, we help teams from solo devs to AAA launch faster, learn faster, and grow audiences with less friction, across Next Fest and every beat that follows.