Introduction & Objectives
Overview
Cloudheim is a co-op action RPG built around chaotic combat, crafting, and shared base-building in a floating fantasy world. Players gather resources, forge weapons and gear, and head out on adventures that naturally create the kind of emergent moments creators can easily showcase on stream and in video content.
This made Cloudheim well suited for a phased influencer campaign. Its co-op gameplay, action-led format, and streamable moments made it a strong fit for both early demo discovery and a broader launch push.
Rather than relying on a single release spike, the campaign was designed to build familiarity during the demo phase, then convert that awareness into stronger launch coverage once the full game became available.
To support that goal, Noodle Cat Games purchased both the Gold Demo Boost and Diamond Launch Boost, using the demo campaign to build early creator interest and then turning that momentum into broader launch coverage through portal promotion, activation code distribution, and continued creator engagement. Together, the two campaigns involved 3,458 influencers and generated over 2,300,000 views
“Keymailer/Partnier made it incredibly easy for us to scale our influencer outreach, helping us reach far more creators than we could have on our own. Their platform provided real value without a high cost, and their support throughout our Early Access launch was genuinely appreciated” — Lauren, Senior Brand & Marketing Manager
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How It Worked
Promotional Phases
Rather than concentrating visibility into a single release window, the campaign was built around the demo and launch beats with supporting promotions and portal placements reinforcing each phase along the way.
The demo beat included Cloudheim’s Next Fest activity as a major discovery driver. This phase introduced the game to influencers and creators early, gave them hands-on access, and generated the first wave of awareness and content ahead of launch.
The launch beat built on early awareness and turned it into broader influencer, creator, and press coverage once the game entered Early Access. Because the game had already gained traction during the demo period, the launch phase started from a stronger position and was able to scale more effectively.
Alongside both core beats, the Cloudheim Creator Program helped extend creator participation over time. This added an ongoing layer of coverage beyond the main campaign windows and helped sustain visibility after the initial demo and launch pushes
Influencer & Press Response
Demo Phase:
The demo phase focused on introducing Cloudheim to influencers and creators through hands-on access ahead of release. During this phase, the game was supported by discovery-led promotions that helped it stand out during a high-interest period, including festival visibility and portal placements designed to drive attention and requests
Launch Phase:
After the momentum built during the demo phase, the launch campaign expanded Cloudheim’s visibility significantly. Creator activity shifted from early discovery to full release coverage, with launch support designed to convert that awareness into a broader and more sustained wave of content
Creator Program
Alongside the demo and launch campaigns, the Cloudheim Creator Program extended creator activity further. The program generated 400 pieces of coverage and 330,000 views, adding a sustained layer of creator participation beyond the main campaign windows.
Together, the demo phase, launch phase, and Creator Program generated 1,600 pieces of creator coverage, 28 published press articles, 42,700,000 estimated monthly visitors outlet, and 2,400,000 total views
Data Results
Demo Campaign:
- Influencers Involved: 193
- Videos created: 460
- YouTube: 82,000 views
- Twitch: 241,000 views
- TikTok: 64,000 views
- Instagram: 60,300 views
- Total Views: 450,000
- Country Coverage: USA, FRA, SPN, and 48 other countries
Launch Campaign:
- Influencers Involved: 250
- Videos created: 750
- YouTube: 300,000 views
- Twitch: 860,000 views
- TikTok: 220,000 views
- Instagram: 210,000 views
- Total Views: 1,570,000
- Press Articles: 18 (16,000,000 est. monthly site visitors)
- Country Coverage: USA, GER, CAN, and 48 other countries
Creator Program:
- Influencers Involved: 284
- Videos Created: 401
- Twitch: 50,000 views
- TikTok: 55,000 views
- Instagram: 110,000 views
- Total Views: 330,000
- Press Articles: 1 (680,000 est. monthly press visitors outlet)
- Country Coverage: USA, UK, CAN and 16 other countries
Key Takeaways
- Phased visibility outperformed a single spike – The demo, launch, and Creator Program worked together to build momentum over time
- Press added meaningful visitors alongside creator content – Editorial coverage expanded the campaign beyond influencer activity
- Global participation strengthened overall results – Coverage came from a broad international mix of creators and outlets
Conclusion
Cloudheim’s campaign shows the value of building attention in layers instead of a single spike in visibility. With the demo creating early familiarity and the launch giving influencers and creators a bigger moment to return to, the campaign gave Cloudheim more room to grow across its launch.
That made the overall result feel more cumulative. Interest had time to build, coverage had time to spread, and the game stayed visible across more than one key moment. For Cloudheim, that connected approach helped turn early interest into a stronger overall campaign story
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