How It Worked
Therapy Simulator is a first-person simulation game built around dialogue, observation, and player-driven decisions. Its humorous, scenario-based gameplay made it particularly suited to livestreams and longer-form creator content.
As a solo developer, Jemboy faced the challenge of managing creator discovery, outreach, activation code distribution, follow-ups, press engagement, and reporting alongside the demands of launching the game itself.
To scale that workload, Jemboy worked with Partnier’s account management team on a Demo & Launch Boost. The campaign combined a 30-day demo phase with a 60-day launch campaign, sustaining discovery across a 90-day period rather than concentrating activity around a single release date.
The demo phase introduced Therapy Simulator to influencers and press through targeted newsletters and Mid-Page and Featured placements across Keymailer and Game.Press. This generated an initial wave of requests and creator content, establishing visible activity around the game before launch.
The launch phase then expanded that momentum through influencer and press newsletters, a full-width Spotlight ad, Trending visibility and native social promotion across X, Bluesky, Instagram, TikTok and Facebook.
Partnier’s scouting team also identified 218 relevant influencers who had recently covered comparable simulation games, including Surgeon Simulator, Schedule I, Recycling Center Simulator and Quarantine Zone. This expanded the campaign beyond inbound requests and introduced the game to creators with a demonstrated interest in similar titles.
Secure activation code distribution, redemption tracking, playtime monitoring and weekly campaign reporting gave Jemboy full visibility across the campaign without requiring the developer to manage each creator individually.
“Therapy Simulator has been a great success, especially on Twitch. It made back what I spent on Keymailer and continues to sell enough copies daily to cover my rent. All in all, it’s been a fantastic experience and a strong start for my first project.”
— Jem, CEO of Jemboy
Results
The campaign involved 1,800 influencers, who created more than 3,140 pieces of video content and generated over 1,600,000 views.
- Twitch: 1,070,000 views
- Instagram: 235,000 views
- YouTube: 215,000 views
- TikTok: 87,900 views
- Press: 14 articles across outlets with 707,000 estimated monthly visitors
- Geographic reach: More than 60 countries
Twitch delivered the largest share of total views, reflecting the game’s natural suitability for livestreamed reactions and extended play sessions. Smaller creators also contributed through repeat coverage. One UK variety creator produced 19 pieces of content, demonstrating how consistent participation can create meaningful momentum without relying on individual viral spikes.
Observations
A phased campaign builds stronger launch momentum
The demo campaign created early creator activity and Discover-page visibility. When launch outreach began, influencers and press encountered a game with existing coverage and momentum already behind it.
Small creators can generate meaningful scale together
Rather than depending on a small number of major channels, Therapy Simulator generated 1.6 million views through broad, distributed participation. Consistent output from smaller creators compounded into substantial organic reach.
Managed support makes large campaigns practical for solo developers
Partnier handled influencer and press outreach, scouting, activation code distribution, tracking and reporting across both phases. This allowed Jemboy to run a global campaign at a scale that would have been difficult to manage independently.
Want to Know More?
Download the full Therapy Simulator case study for a detailed breakdown of the campaign, or book a demo with our Account Management team to discuss support for your next launch.