TL;DR: Book eligible Partnier ad placements by Dec 24, 2025 to get 35% off. Schedule them to run by Jan 7, 2026. Below: how to redeem, which services to pair with ads, and a quick roundup of recent platform updates.
Have questions? Book a chat with our account management team.
The December 2025 Holiday Sale
To celebrate Christmas this December, Partnier is offering a limited-time Holiday Sale on selected promotional upgrades. During the sale period, each eligible promotion will display a Holiday Discount Badge. Purchases must be completed on or before December 24, 2025.
In addition, all discounted ads must be scheduled to run no later than January 7, 2026. This allows teams to secure early January visibility while avoiding the pressure of executing campaigns before the end of the year.
How to Redeem Your Holiday Discount
Redeeming a discount during our Holiday Sale is simple. Browse Products With a Holiday Discount, look for products that include:
- How much you save (%)
- The valid booking period for the discount
Only products marked with these overlays are eligible. And the code can be redeemed at checkout or with your account manager.
Still Deciding on Which Services Fit Your Strategy?
If you’re weighing up press, influencer, or playtest campaigns for 2026, our recent updates help break down how the Partnier platform is used in practice, and which solutions are the right fit for you.
Amplifying Events like Steam Themed Sales & Next Fest
We’ve now delivered over a year of continuous amplification around major digital platform moments, beginning with Steam’s recurring event calendar.
The results have shifted from an interesting beat that can be added to campaigns to repeatable, reliable, scalable multi-channel campaigns that reliably convert attention into sustained momentum, driving millions of views per event (1,700,000 views for Steam Racing Fest & 4,350,000 views for Steam Scream 4)
Powered by a consistent mix of:
- Original content creation (custom event assets, creatives and showreels)
- Influencer and press amplification (curated collections plus dedicated influencer/press newsletters reaching 50,000)
- Owned media distribution (front-page placements and cross-platform social reaching 45,000 influencer & press followers)
Looking ahead, EventPromo will be a major focus area into next year: including a broader cadence beyond Steam into additional storefronts starting with Xbox Countdown Sale and Playstation Holiday Sale.
For the full breakdown read our dedicated blog posts below:
 | Amplify Steam Themed Sale Events Learn how Partnier supports campaigns tied to seasonal and themed events to drive renewed visibility. Read: Amplifying Steam Themed Events: How Partnier Turns Moments into Momentum |
Amplify Steam Next Fest See how Partnier drives traffic to demos converting attention to content creation, wishlists, and sales. Read: Next Fest EventPromo: How to Turn a One-Week Demo Window into Long-Term Momentum |  |
Playtesting: From Organic Testing to Structured, Scaled Programs
We’ve been developing and refining our playtesting infrastructure for the past 2 years, evolving it into a repeatable system taking teams from early gut-checks to large, targeted cohorts with clean, decision-ready reporting.
It combines an opt-in network of 750,000+ volunteer testers with structured tests, managed execution options, and technical scenarios like server seeding, so teams can move faster without the chaos of scattered notes and spreadsheets.
Playtesting with Playtester.net plugs directly into the wider Partnier lifecycle model rather than sitting as a standalone testing solution.
Findings and learnings flow forward into creator & influencer campaigns on Keymailer, press outreach via Game.Press, and coordinated event beats, while playtests themselves increasingly support early community formation, content seeding, and social priming ahead of influencer and press campaigns.
Playtester.net drives campaigns like:
- Organic playtests (opt-in testers, cashless rewards, ready-made playtests)
- Closed and targeted tests (precision targeting by genre, region, platform/device, playtime bands etc. with NDAs/embargoes where needed)
- Structured, segmented qualitative and quantitative player feedback (consistent questionnaires, comparable rounds, clean exports, stakeholder-ready summaries)
For the full breakdown read our dedicated blog post below:
| Playtesting at scale with Playtester.net See how we support playtests with early development, feedback gathering, and community building ahead of demos or launch. Read: Precision Playtesting at Scale with Playtester.net’s Network of 750,000 Testers |  |
AI-powered Insights Not Just Reporting
If you missed it, we’ve introduced a new layer of AI-powered tooling designed to help you understand campaign output faster and with more clarity, without adding extra manual work. That’s where our updated reporting experience comes in: smarter views, quicker insights, and easier ways to spot patterns across content, feedback, and performance.
So much influencer content, so little time. With AI Content Analysis & Transcripts, you can turn videos into searchable transcripts and AI-driven insights in a click, reducing manual review and giving you faster, clearer understanding across the coverage that matters.
Read: Understanding Content Faster: AI Content Analysis & Transcripts in Partnier
For livestreams, where discovery happens fast, and VODs don’t always stick around, our new Stream Snapshots give you reliable visual coverage tracking. The moment a channel goes live, Partnier captures timestamped images, logs title/status changes, and flags mid-stream category switches. Creating a verifiable visual audit trail to validate deliverables, scan hours in minutes, and support compliance.
Read: Stream Snapshots: Reliable Visibility Into Live Coverage (Even When VODs Disappear)
Stream Alerts: Real-time Awareness for Live Coverage
When a creator goes live with your game, the first minutes matter. Stream Alerts notify you by email the moment a stream starts (on Twitch and YouTube), so your team can jump in while viewers are peaking; thank the creator, answer questions, amplify the moment on socials, or trigger a giveaway at exactly the right time.
Over time, these real-time signals also help teams understand what actually moves the needle, feeding back into smarter planning for future beats.
Read: Introducing Stream Alerts: Real-Time Awareness for Live Influencer Content
Platform Momentum, Network Growth, and What’s Next
With so much focus on new capabilities, it’s easy to miss the steady compounding underneath: The Keymailer Influencer Network continues to grow with 55,000 influencers now qualifying for accreditation, discovery keeps getting easier, and we’ve added new layers like Scouting to help teams identify the right influencers faster.
On the press side, Game.Press is growing too with over 2,300 outlets & podcasts, and with our investment in Managed Press Scouting & Outreach, we’re closing the gap and bringing the press workflow closer to parity with what publishers already expect on the influencer side.
We’re also continuously improving the experience for influencers and journalists, so campaigns run through one unified workflow rather than separate tools and separate effort. If you’re curious about the hard numbers and network stats behind what we achieved in 2025, watch this space. We’ll be publishing a deeper performance and growth roundup in early 2026.
Press and media engagement Learn how Partnier integrates press workflows and why teams use Game.Press for launch visibility. Read: Game.Press: Keymailer’s Sister Network for Press & Podcasts |  |
 | Influencer Campaigns Understand how publishers use the Keymailer influencer portal to promote games with latest updates to the portal’s discover page. Read: Game Discovery, Reimagined: Smarter, Powerful and More Engaging Than Ever for Creators & Press |
A Clearer Campaign Path for Upgrades
We’ve also made the Upgrades experience much easier to navigate. It’s now organized around your current development phase:
- Development – playtests and early momentum
- デモ – demo-focused boosts and discounted promo options
- リリース – our widest set of boosts, placements, and service add-ons
- Post-Launch – event promos, sales support, and long-tail partner programs to keep your catalog moving.
You’ll also find dedicated tabs for Creative Services and Campaign Management, plus a Plans & Bundles view that brings subscriptions and bundled options into one place. The goal is simple: less time hunting through options, and more confidence that what you’re buying matches where your game is right now.
If you’d like a second opinion, our account management team can always help you map the right mix to your next beat.
Campaigns for Good
Alongside platform updates, we also made space this year to support charity-led activations powered by the games community.
We helped amplify Questing 4 Autism, inviting streamers of all sizes to take part in the event and stream featured titles in support of the cause. We also backed Orcatober with Whale and Dolphin Conservation’s Games For Waves initiative, bringing gamers and creators together each October to raise funds and awareness through Halloween and horror-themed streaming.
Wrapping Up 2025, and Looking Ahead
If you’re still planning your first beats of January, don’t forget the Holiday Sale we opened this month: 35% off Spotlight, Featured, and Mid-Sized Ads when booked by Dec 24, 2025, with placements scheduled to run by Jan 7, 2026. If you’d like a quick recommendation on what to pair with your next campaign, send an email to our account management team or book a chat with our team.
And if you’re curious about the bigger picture, we’ll be sharing a deeper 2025 performance and growth roundup in early 2026, including network stats and what we’re doubling down on next. Until then, happy holidays from all of us at Partnier, and we’ll see you in the new year.