TL;DR Creating scroll-stopping social posts for your game is time-consuming, especially if you want more than a flat screenshot and a generic template. Partnier’s Native Social Ads turn your existing assets into polished, animated, multi-language (English, Spanish, Japanese and Chinese) social posts that reach 45,000 influencers and press across X, Facebook, TikTok, Instagram and Bluesky.
Have questions? Book a chat with our account management team.
How Native Social Ads Turn Social From a Chore to Channel
Creating standout social posts for your game can be harder than it looks.
Between juggling trailers, Steam builds, store pages, press lists, influencer outreach, internal approvals, and a dozen competing deadlines. Sitting down to craft a perfectly looped clip, a thumb-stopping frame, translated copy, and platform-specific sizes and formats can slip down the list.
Yet those social moments are exactly where a lot of your potential influencers and press first see your game.
This is where Partnier’s Native Social Ads come in. We turn your trailers and game art into platform-native, highly shareable social posts that reach tens of thousands of influencers and press, in multiple languages, across all the major platforms, and give you reusable assets you can drop straight into your own channels too.
Who You Reach When You Use Partnier Socials
Our social following is built for game marketing, not for general consumer reach. Around 45,000 influencers and press follow us across our social channels.
When we post your game, we are putting it directly in front of influencers who may not yet have logged in to Keymailer or browse the Discover page while your promotions are running. Journalists and editors looking for new titles to cover. Regional influencers who engage more with content in their own language.
We run English, Spanish, Japanese and Chinese language social accounts, so your update is not just translated, it is also published to localised audiences that respond better to native content.
And we do this across the major platforms where your creators already live: X, Facebook, TikTok, Instagram and Bluesky
Giving you wider global reach and tighter regional targeting into multiple influencer communities with a single booking, using one creative concept and one workflow.
Our social audience is overwhelmingly made up of influencers and professional press accounts. Very few general consumers, gamers or non-industry followers.
Why Animation and Motion Matter For Engagement
You already know that a flat screenshot is rarely enough. Feeds are noisy, everything is moving, and your game often gets a fraction of a second to make an impression.
Animated social posts help you win that moment:
- Movement catches the eye in fast-scroll feeds, especially on TikTok and Instagram Reels
- Framed trailers carry more information, for example logo, release window, platform icons, reviews or quotes, all without cluttering the video itself
- Branded motion builds recall, so influencers are more likely to recognize your game when they see it again on other promotions, Steam and consoles, or your campaigns on Keymailer
- Loop-friendly edits encourage replays and shares, which pushes your post further into creator timelines
Our design team spends all day every day producing content designed to be shared by influencers and press. They know what works and what tends to get scrolled past.
Native Social Ads That Do the Hard Work For You
Native Social Ads are one of the PROMOTIONS you can book in Partnier, alongside Press Newsletters, Influencer Newsletters, Discover Page Ads, Press Blasts and Influencer Outreach.
The idea is simple. You bring the assets, we bring:
- The design expertise
- The multi-language copywriting and localization
- The distribution to our 45,000 influencer and press followers
- A reusable asset that you can re-post from your own channels
There are four main formats, depending on how much polish and animation you want.
Bronze: Image post
- What it is: A still image post, created using assets you provide
- What we do: Light graphic design edits and layout for social feeds
- Where it goes: Posted to our English social accounts
- Best for: Simple beats, quick updates, key art reveals, “coming soon” reminders
Silver: Trailer post
- What it is: A video post using your existing trailer, unedited
- What we do: Upload and publish natively on our channels
- Where it goes: Posted to our English social accounts
- Best for: When your trailer already does the job and you mainly want the distribution
Gold: Branded frame post
- What it is: Your trailer placed into a static branded frame by our design team
- What we do: Design a polished frame that can include logo, platforms, release info, review quotes, call to action etc.
- Where it goes: Posted to our English, Spanish, Japanese and Chinese accounts
- Best for: High impact announcements, demo or playtest beats, event visibility
Platinum: Animated frame post
- What it is: Your trailer placed into a fully animated branded frame
- What we do: Build an animated border and motion graphics around your footage so the entire post feels alive
- Where it goes: Posted to our English, Spanish, Japanese and Chinese accounts
- Best for: Launch campaigns, big event beats, hero moments where you want maximum engagement and shareability
Gold and Platinum are where most teams see the biggest difference. The combination of motion in the frame, clear branding, and multi-language posting tends to deliver stronger influencer engagement than a trailer or screenshot alone.
Dedicated Design Support, Not “Just a Template”
Quick templates and auto-generated posts can be useful, but they rarely produce something that feels unique to your game.
With Partnier:
- Every Native Social Ad is created by our dedicated graphic design team
- We can work from stills, key art, trailers, or short clips
- We handle optimised crops and durations for the platforms we are posting to
- Your copy is professionally translated for Chinese, Japanese and Spanish
- Most bundles include unlimited tweak requests for 30 days, so you can iterate without worrying about extra design fees
You get all the benefits of having an in-house motion designer focused on socials, without needing to hire one or pull your team off other campaign tasks.
Assets You Can Reuse and Repurpose
One of the biggest upsides of booking social posts through Partnier is that you are not just “renting” reach.
Every asset we create for your Native Social Ad is:
- Shared back to you in a usable format
- Re-post friendly, so your own social team can publish the same content from your brand accounts
- Suitable for press releases, newsletters, and store updates, where a strong visual can lift click-throughs
- Available in white-label form upon request, if you prefer a version without Partnier branding or calls to action
By default, our posts include a clear CTA that sends influencers and press straight to your campaign on Keymailer and Game.Press listing, which lets you capture that interest and turn it into coverage and content.
Native, Not Blocked Ads
You can always run paid ads on social platforms, and many teams do. Native Social Ads are designed to complement that activity.
We post your content natively to our channels:
- The posts appear as organic content in feeds
- They are not subject to ad-blockers
- They feel like recommendations from a trusted industry account rather than an ad slot
That makes them well suited to audiences who are already bombarded with sponsored posts, but still respond to editorial style content from sources they recognise.
Plugging Social Posts Into Your Wider Campaign
Social posts work best when they are part of a coordinated beat, not a one-off.
We usually recommend booking your Native Social Ads to go live just before, or alongside, your Discover Page promotions in the weeks leading into your launch or major marketing activation.
That way, the influencers and press who see you on native social ads are only one click away from requesting keys, joining your playtest and creating content.
Because promotions sit inside the same platform, you can line up:
- Discover Page Ads
- Press and Influencer Newsletters
- Direct email Outreach
- Press Blasts
- Native Social Ads with an animated frame
All pointing to the same campaign, with consistent branding and messaging.
FAQs
What are Native Social Ads in Partnier?
Native Social Ads are one of the PROMOTIONS you can book inside Partnier, alongside Press Newsletters, Influencer Newsletters, Discover Page Ads, Press Blasts and Influencer Outreach. They turn your game assets (stills, key art, trailers) into native social posts on our channels, designed to grab attention from influencers and press.
Who do these social posts reach?
Our combined following is around 45,000 accounts, made up overwhelmingly of influencers and professional press, not general consumers or gamers.
Which social platforms do you post on?
We publish Native Social Ads across our main social channels: X, Facebook, TikTok, Instagram and Bluesky. Your post appears as native content on these channels rather than as a paid ad unit.
What languages do you support?
We currently run English, Spanish, Japanese and Chinese social accounts. For Gold and Platinum posts, we professionally translate your copy and publish localized posts to the regional accounts. Helping your game land better with creators and press who prefer content in their own language.
What formats of social posts can I book?
You can choose from four main formats:
- Fully animated branded frame around your trailer for maximum impact
- Image post using your supplied assets (cropped and laid out for social)
- Video post using your trailer, unedited
- Static branded frame around your trailer, designed by our team
Do I get the creative assets to reuse on my own channels?
Yes. Every Native Social Ad we create is shared back with you so you can:
- Repost it from your own brand accounts
- Use it in newsletters, press releases or media kits
- Drop it into store updates or event announcements
If you need it, we can also provide a white-label version without Partnier branding or Keymailer CTAs.
What’s the benefit of “native” posts versus running paid ads myself?
Because we publish as organic content on our own channels:
- Posts are less likely to be blocked or ignored as “just another ad”
- They carry the trust and context of an established industry account
- They reach a pre-qualified audience of influencers and press who already follow us for game discovery
You can still run your own paid campaigns separately; Native Social Ads are designed to complement that activity.
How To Get Started
You can book Native Social Ads directly from the UPGRADES view inside Partnier, either as a standalone booking, as part of a subscription, or within a BOOST package.
If you are planning a launch, demo, event presence or creator program in the next few weeks, this is one of the fastest ways to:
- Get in front of 45,000 influencers and press
- Ship high quality animated social assets without derailing your internal team
- Create reusable visuals you can keep deploying across your own channels
If you want help choosing between Bronze, Silver, Gold and Platinum for your next beat, talk to your Partnier account manager, or reach out to our team and we will recommend a setup based on your timing, assets and campaign goals.
Partnier unifies the full spectrum of modern game publishing, from playtesting to creator programs, press, events, and live service marketing under one roof. Stream Alerts are one more way we’re helping you stay connected to your creators and communities, in real time.