How It Worked
Playside worked with the Partnier account management team to identify the best-value package for their planned marketing beats, and settled on a Diamond Launch Boost.
The boost package includes a creator program, launch campaign, and influencer & press activations for both, via Spotlight ads (full-width) on Keymailer & Game.Press, premium inserts in each portals’ newsletter, and social posts to engage our 49k journalist & creator followers across X, Instagram, TikTok, Facebook & Bluesky. The package also contains outreach email credits to vetted press and influencers, and our global talent scouting service expanding reach beyond the Keymailer and Game.Press networks.
By opening requests around 16 months before launch and linking every major marketing beat back to its Keymailer and Game.Press listings, MOUSE: P.I. For Hire built sustained influencer and press demand over time.
“Partnier was instrumental in supporting the launch of MOUSE: P.I. For Hire. When handling key requests at that scale, having a tool that can easily verify creators/outlets, analyse viewership, and distribute codes at the click of a button is invaluable. When you factor in the promotion, creator program, reporting and other services on offer, it is very difficult not to recommend Partnier. It is an excellent choice for any company, large or small, looking to launch a video game and connect with content creators.”
- Jonny Roses, Global Senior Communications Manager
A single-tier creator program was set up, giving approved influencers a clear route into the campaign, with all accepted members pre-approved to receive a code, invites to the game’s dedicated Discord with an exclusive creator role and access to an exclusive form to submit their best videos and clips to be shared via MOUSE: P.I. For Hire’s social channels.
Shortly before launch, the Diamond Launch Boost promotions were deployed, drawing in thousands more press and influencers. Bigger channels and outlets were pre-approved to reduce friction, and inbound requests were reviewed manually.
Data Results
Together, the creator program and launch campaign attracted 2,460 influencers who created 12,600 videos receiving over 72,900,000 views in the first 30 days after launch
321 press created content on outlets with a combined monthly reach of 342.6 million readers.
Launch Campaign:
- Influencers Involved: 1,460
- Videos created: 5,800
- YouTube: 21,400,000 views
- Twitch: 3,100,00 views
- TikTok: 16,000,000 views
- Instagram: 2,300,000 views
- Total: 42,800,000 views
- Press Articles: 321 (342,600,000 est. monthly site visitors)
- Country Coverage: UK, USA, CAN, and 63 other countries
Creator Program:
- Influencers Involved: 1,000
- Videos Created: 6,800
- YouTube: 18,000,000 views
- Twitch: 1,300,000 views
- TikTok: 8,500,000 views
- Instagram: 2,300,000 views
- Total: 30,100,000 views
- Country Coverage: UK, USA, CAN and 62 other countries
What this shows
Diamond Launch Boost created a multi-channel launch engine
The Diamond Launch Boost helped reach influencers and press across multiple discovery channels. Combining high-visibility portal placements, curated influencer and press newsletters, native social ads, newsfeed visibility, activation code distribution, and targeted scouting
A custom Creator Program turned launch interest into longer-term advocacy
The Creator Program, with custom web page design from our creative team and included as part of the Boost package, gave the campaign a dedicated structure for managing deeper influencer participation. With accepted influencers pre-approved for a launch code and given exclusive Discord access and roles, the program helped streamline influencer and press activation while identifying the creators most invested in the game
Targeted scouting expanded the campaign beyond inbound demand
In addition to platform promotions and inbound creator requests, the campaign used targeted scouting to identify relevant influencers already covering comparable titles and audience categories. This helped expand the campaign beyond creators who discovered the game organically, ensuring outreach was directed toward influencers with a stronger likelihood of producing relevant, high-quality coverage
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