TL;DR Steam Next Fest is currently driving major discovery for upcoming games, and Partnier collections are already helping publishers put their demos in front of relevant influencers and press. With the Steam Summer Sale running from June 25 to July 9, now is the time to get your Summer Sale submissions, assets, and campaign plans ready.
Want your game included in one of our Steam event collections? Fill out our short submission form or contact your Partnier Account Management team to review availability.
Steam Next Fest is already in motion
Steam Next Fest is one of the biggest discovery windows on the PC calendar, giving players a focused moment to explore demos, wishlist upcoming games, and follow titles before launch.
Partnier is currently supporting five Next Fest volumes across Keymailer and Game.Press, helping participating games reach influencers and press while the event is still active.
These collections give publishers a clear way to stand out during a busy event window, while helping influencers and press quickly find relevant games to cover.
Steam Summer Sale is coming up fast
The next major Steam moment is the Steam Summer Sale 2026, running from June 25 to July 9.
For publishers with released games, the Summer Sale is a valuable opportunity to bring renewed attention to back-catalog titles, discounted editions, franchise bundles, DLC, and long-tail catalog opportunities.
Last year’s Summer Sale collections showed how strong event positioning can give already-released games a fresh reason to be discovered.
If your game is taking part in the Steam Summer Sale, make sure your submission details, discount messaging, capsule art, and key availability are ready as early as possible.
Submit your game (Deadline: June 19, 2026)
Not in Summer Sale? Plan the next event
If your title is not part of the Steam Summer Sale, there are still several upcoming Steam event opportunities to plan around.
Upcoming event windows include:
- Steam Social Deduction Fest: Jul 13 to Jul 16
- Steam Train Fest: Jul 20 to Jul 27
- Steam CyberPunk Fest: Aug 03 to Aug 10
- Steam Pins & Pegs Fest: Aug 17 to Aug 20
Partnier’s Backcatalog.gg collections are designed to help publishers make the most of these event windows by grouping relevant games into clear, promotable campaign pages for influencers and press.
FAQ
Can released games take part?
Yes. Backcatalog.gg is built around helping publishers promote released titles, back-catalog games, DLC, bundles, and event-relevant catalogue opportunities.
Do we need to be in Steam Summer Sale to join?
Yes. And there needs to be an incentive for influencers to cover the game. For example, lowest discount, first sale or a bundle.
Who should we contact?
Speak to your Partnier Account Manager. They can confirm which collections are open and what assets are needed. You can also submit your game with our short form here.
What kind of results can I expect?
Our BackCatalog.gg collections regularly reach into the millions. For example, Steam Zombies vs. Vampires Fest reached 1,273,322 total views for the collection.
Get your game included
Steam Next Fest is live, Steam Summer Sale is almost here, and more themed Steam events are already on the calendar.
To join an upcoming Backcatalog.gg collection, fill out our short submission form or contact your Partnier Account Manager and get your game into our collections.