Every game showcase is designed to put great games in front of new audiences. But once the livestream ends, maintaining that momentum can be a challenge.
For the Latin American Games Showcase (LAGS), we worked with the team to extend that visibility beyond the event itself through a dedicated amplification campaign across the Partnier ecosystem. The result was a curated collection featuring 21 showcase games, generating more than 1 million views, coverage from press around the world, and hundreds of influencers producing content with very little additional work required from organizers or participating developers.
A Ready-Made Collection for Every Showcase Game
Rather than asking developers to build individual campaigns from scratch, Partnier created a dedicated collection featuring every participating title.
Developers received access to the Partnier platform, where they could upload game keys, monitor campaign performance, and interact directly with influencers and press. Our campaign team handled everything else, including campaign setup across Keymailer and Game.Press, influencer matching, code distribution, creative assets, collection design, newsletter insertions, native social ads and reporting.
For LAGS, the process was intentionally simple. The Organizer shared the list of participating games, those developers uploaded their activation codes, and our team took care of the campaign from start to finish.
“As someone who works every day to help Latin American developers reach a global audience, I know how meaningful the right opportunities can be. Working with Partnier has been a very positive experience. Their team was genuinely invested in opening doors for indie studios across the region, creating opportunities that can have a lasting impact on their growth and visibility. They’re very collaborative and truly care about the developers they support. We’re incredibly grateful for the partnership and look forward to continuing to build opportunities together.”
David Lucio, Founder, Latin American Games Showcase
Delivering Value for Organizers and Developers
For showcase organizers, the campaign became an additional benefit they could offer participating studios without creating extra operational work.
The LAGS team received a fully managed collection campaign featuring 21 participating games, along with a comprehensive performance report covering the showcase as a whole and detailed statistics for every participating developer.
Developers benefited from exposure across the Partnier ecosystem, making their games discoverable to more than 60,000 influencers on Keymailer and 2,500 press outlets on Game.Press. They could also monitor campaign activity, extend participation if additional momentum appeared, and review detailed performance data once the campaign concluded.
The Results
The campaign generated more than 1 million total views, with the highest-performing games exceeding 100,000 views individually.
Across the campaign:
- More than 560 accredited influencers created content through the Keymailer network.
- Game.Press generated 49 articles from publications with a combined estimated monthly audience of 19 million readers.
- Games received visibility across more than 50 countries, including the United States, Brazil, Mexico, Argentina, France, Spain, Poland and Italy.
Together, the collection gave influencers a dedicated destination to discover showcase titles while giving audiences an easy way to explore games featured during the event.
Why It Worked
The campaign launched alongside the showcase itself, allowing influencer and press content to build on the excitement surrounding the event instead of competing with it.
For developers, it was also an easy introduction to the wider Partnier ecosystem. Without needing to manage a complex campaign themselves, studios gained access to influencer marketing, press outreach, reporting, and campaign management through a single coordinated collection.
That combination of strong timing, simple participation, and managed delivery helped maximize visibility while keeping the workload low for everyone involved.
What Developers Had to Say
“Partnier have been pivotal for releasing games in our studio. Their suite of tools available stand out: easy access to emailing influencers and press, detailed reports on coverage and an amazing support from their team.”
Eduardo Santos, Founder, Crit42 Studio
“I’m very happy with the overall experience. I noticed a substantial increase in the number of streamers playing our game during the period. I would definitely recommend it to other developers looking for more visibility.”
Murilo Grosso, Founder, ThornDuck
“Working with Partnier was a great experience. The campaign helped us reach a wide range of influencers, and the amount of gameplay footage and feedback we received was incredibly valuable for improving Kosenki.”
Martin Moge, Developer, Eyeheim Studios
“The LAGS x Partnier campaign exceeded our expectations. We saw great reviews and valuable player feedback that helped us going into our game’s launch. It was a pleasure working with the team.”
Nicolas Moreno, Co-Founder, Kickstone Games
Looking to Amplify Your Showcase?
If you’re organizing a game showcase and want to give participating developers additional visibility with minimal extra work, we’d love to help.
Partnier can create a tailored collection campaign that extends the reach of your event across Keymailer and Game.Press, helping developers connect with influencers, press, and players while providing organizers with measurable results.
Interested in learning more? Book a chat with the Partnier team to discuss your next showcase.
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