Trusted by the industry’s leading publishers
Creator Programs are already embedded in the marketing operations of publishers worldwide, supporting everything from flagship AAA launches to long-tail catalog initiatives.
Battle-tested across thousands of activations and content drops, the platform is designed to scale effortlessly, whether you’re coordinating a single title or an entire portfolio.
Interested? Book a demo with our account managers
Trusted by
publishers, studios, agencies, indies, & solo devs
Trusted by publishers, studios, agencies, indies, & solo devs
Go beyond one-off creator campaigns
Short-term campaigns are effective for generating spikes of awareness around demos, launches, or major updates. But once the activation ends, so does the momentum.
Creator Programs provide a persistent engagement layer that connects every campaign, content drop, and marketing beat into a single long-term structure. Instead of restarting outreach each time, you build an active creator and influencer community that compounds in value over time
Creator programs, made for ongoing engagement
Keep creators connected to your games with rewards, tracking, and long-term support
Automate the heavy lifting
Managing creator and influencer relationships manually is resource intensive. Creator Programs automate the processes that slow teams down, from onboarding and approvals to participation tracking and reward distribution.
You stay in control, but the platform handles the repetitive work, highlighting where attention is needed while keeping programs running continuously in the background
We've had the pleasure of working with Partnier's CreatorProgs on our V Rising Creator Program, and one of the things we value most is their ability to operate independently. They consistently take ownership of campaigns from start to finish, allowing us to trust that everything will be executed smoothly without the need for constant oversight. Communication has always been clear, timely, and professional... delivering on expectations and keeping our community engaged.
What stood out to us most about the Creator Program is how easy and intuitive it is to use. Setting up and customizing our page was quick and straightforward, and the whole onboarding process felt smooth from start to finish. It gives us the flexibility to manage and adjust everything on our side without any unnecessary friction.
Coordinate engagement across the full lifecycle
Programs operate across the entire journey of your product, from early reveals through to post-launch activity.
Announcements, trailers, demos, playtests, early access, launches, live events, and platform promotions can all be surfaced inside a single ecosystem, keeping creators and influencers informed, equipped, and ready to produce coverage whenever it suits them
Reward participation in ways that make sense
Creator Programs include flexible reward systems that encourage meaningful engagement without adding operational overhead.
Partners can receive anything from game access and exclusive assets through to catalog titles or stipend-style payments, all managed through secure distribution tools with full visibility and control
Build programs around a game or your whole portfolio
Some programs focus on a single title, supporting its journey from reveal to post-launch promotion. Others activate entire catalogs, encouraging creators and influencers to explore and cover backlist titles while aligning with sales events and platform promotions.
Both models can run simultaneously, giving publishers the flexibility to structure engagement around their business priorities
Turn existing titles into ongoing marketing value
Catalog programs are especially powerful for publishers whose revenue is driven by backlist performance.
By rewarding creators and influencers with access to catalog titles and aligning activity with promotional events, programs generate fresh coverage for games that might otherwise sit outside the marketing spotlight
Integrated where creators already engage
Creator Programs operate natively within the Partner ecosystem, surfacing across Keymailer influencer and creator discovery portal.
As creators and influencers browse games, they can discover and join relevant programs instantly, creating a seamless path from discovery to long-term partnership
Operate with confidence
All programs benefit from the ecosystem’s accreditation, vetting, and anti-fraud infrastructure, ensuring partners are credible and content is authentic.
Additional compliance services are available for publishers who require disclosure monitoring and regulatory oversight
One ecosystem. Connected engagement.
Creator Programs sit alongside campaign activations, influencer outreach, playtesting, event amplification, and advertising solutions within the wider Partnier Game Marketing Ecosystem.
- Run activation campaigns to generate attention
- Run creator programs to sustain it
- All managed from a single unified platform
Start building creator relationships that last
Whether you’re launching a new title or activating your catalog, Creator Programs give you the structure and automation to turn creator and influencer interest into long-term advocacy