TL:DR Pay In Installments gives publishers a better way to purchase services – including Beat Bundles, Launch Boosts, and Catalog Subscriptions – by spreading the cost over time, while receiving full access immediately. With budgets tightening, and some competitors doubling prices, this keeps professional marketing support accessible to everyone.
Have questions? Book a chat with our account management team.
What Is Pay In Installments
Pay In Installments gives publishers an alternative way to purchase selected services without paying the full amount in a single upfront payment – even allowing marketing expenses to be covered from post-launch revenues.
Instead, the total cost is divided across a fixed payment schedule, while full access to the purchased service is provided immediately. This applies to services such as Beat Bundles, Launch Boosts, and Catalog Subscriptions.
In short, Pay In Installments makes purchasing more flexible while keeping the terms clear from the start.
Why We Introduced Pay In Installments
Publishers are under more pressure than ever to make every marketing decision count. As costs continue to rise, and revenue projections are less reliable, teams are being forced to scrutinize every spend more closely.
We regularly hear from teams that they need marketing support, but hesitate when faced with another up-front expense. That is especially true for smaller studios and solo developers who have already invested heavily in making their game and have little room left in the budget for promotion.
That pressure is growing as providers across the space increase their pricing, with many clients reporting that prices from competitors have doubled. In that environment, affordability is not just a nice-to-have. It can be the difference between moving ahead with marketing support or going without it altogether.
Pay In Installments is our way of responding to that reality. It helps publishers move forward with the tools they need without having to commit the full amount pre-launch, making our services easier to access even in a tougher financial climate.
What This Means for Publishers
The main benefit is: lower upfront cost without delaying access.
That can help with:
- easier internal approval
- less pressure on short-term cash flow
- more flexibility around launch timing, updates, or seasonal campaigns
- access to professional marketing support without waiting for a larger budget window
At the end of the day, most teams already understand how installments work. What matters is why this option exists: to make it easier for more publishers to access the same tools, services, and support.
What It Applies To
Pay In Installments is available on selected services, including but not limited to Catalog Subscriptions, Beat Bundles, and Launch Boosts.
The service itself does not change. The value does not change. The difference is simply that payment is spread out in a more cost-effective way.
仕組み
When a publisher chooses Pay In Installments, the total cost is split into a fixed series of scheduled payments instead of being paid fully upfront. Access begins immediately after purchase. Depending on the service, the item may renew automatically or end at the close of the agreed term.
If the item is set to renew automatically, the renewal can be cancelled any time. But payments for the current commitment period still continue until the agreed schedule is complete.
If the item does not renew automatically, there is no renewal to cancel. The system does not allow cancellation in this scenario, and payments continue until the end of the current commitment period.
That is the core idea: immediate access, lower upfront pressure, and efficient budgeting.
Why This Matters Right Now
For many publishers, the issue is not whether marketing matters. It’s if they can afford to act at the right moment.
We hear from developers who have poured time, energy, and budget into building a game, only to feel stuck when it comes to promotion. In some cases, even relatively modest marketing costs can feel difficult to justify when every expense is being scrutinized and operating costs are rising more broadly.
At the same time, publishers are seeing more price increases across the wider market, with some competing services even doubling in cost for the same service. When costs rise elsewhere, having a more flexible way to access the support you need becomes even more important.
Pay In Installments is designed to make that next step more realistic. Instead of forcing publishers to choose between doing nothing or committing to a larger upfront spend, it offers a more accessible path into full professional marketing support.
A More Accessible Way to Grow
Our goal is not just to offer effective marketing tools. It is to make them easier to access in the real budget conditions studios are working within.
Pay In Installments supports that goal by lowering the upfront barrier to entry while keeping the same level of service. And where applicable, that sits alongside the confidence of our money-back guarantee on selected promotions, helping reduce risk as well as initial cost.
Cancellations
If a publisher wants to cancel, they should contact the account management team. What happens next depends on how the item is configured.
For Pay In Installments items that renew automatically, cancellation prevents the next renewal term from starting. However, payments continue until the end of the current commitment period.
For Pay In Installments items that do not renew automatically, there is no renewal to cancel. In these cases, the system does not allow cancellation, and payments continue until the end of the current commitment period.In short, for Pay In Installments items, cancellation only applies to renewal where renewal exists. It does not remove payment obligations already agreed for the current commitment period.
FAQs
Does Pay In Installments delay access until the final payment?
No. Full access is provided immediately after purchase.
Which services can be purchased with Pay In Installments?
Pay In Installments can be used for Beat Bundles and Launch Boosts.
Do all Pay In Installments items renew automatically?
No. Some renew automatically, some expire at the end of a fixed term, and some are one-time or activation-based entitlements.
Can a user stop payments by cancelling?
Not always. If full access has already been provided and the plan includes a fixed payment schedule or commitment period, payments continue until that schedule is complete. For cancellations, publishers should contact the account management team.
Let’s Get Started
Want to explore how this fits into your subscription setup? Book a call with our account management team.