01
Short-form creator campaigns, paid by the view
Turn your assets into thousands of creator videos
500+
400M
0%
Pre-approved creators
Reach
Commission (Beta)
60,000
Vetted creators
$2,500
Min. Campaign
0%
Commission (Beta)
Views you can predict, from channels you can trust
Fast
Creators work from your footage, with no install or playthrough needed
Performance-priced
Pay per 1,000 verified views
Capped
Your budget can't
run away
Managed
Our team runs every beta campaign
Five steps from trailer to thousands of videos
Payments flow out to creators. Views, likes, and clicks flow back
02
Fund your pool
03
Set your limits
04
Creators publish
05
Review and pay
Performance pricing, without the risk
The classic worry with paying per view: what happens if a video goes viral? CreatorPool, gives you full control
- Pool: total spend, top up any time
- Per-creator cap: no single creator takes it all
- Tiered CPMs: different rates for different creator sizes
- Review before payout: approve, reject or request revisions
The creators
Over a decade of running Keymailer, we’ve vetted, tracked and rated hundreds of thousands of gaming creators, and we know who delivers. For CreatorPool, we’re selecting creators who are proven in short-form: established audiences, strong engagement and consistent posting
500
Pre-approved for CreatorPool
60,000+
Keymailer Network
2 million
Talent scouting on-demand
Already running CPM campaigns?
- Lower entry point. Campaigns from $2,500
- 0% commission in beta
- Bigger, more diverse creator network
- Runs alongside seeding, press and sponsorships
- 50-person multilingual team
- Works alongside your existing platforms
Every way to pay creators, in one place
| Feature | CreatorPool | Collabs | JustInfluencers | Shorts & Clips | Partnier platform |
|---|---|---|---|---|---|
| Model | Pay per view | Creators name price | Negotiated sponsorship | Licenced content | Your own creators |
| Pricing | CPM | Fixed fee | Fixed fee | Fixed fee | Your terms |
| Creator size | Mid to large | All sizes | Large to top-tier | Small | Any |
| Format | Short-form | Short, long, live | Any | Short or long | Any |
| Style | Voiceover on footage | Original gameplay | Bespoke | Original gameplay | Any |
| Status | ベータバージョン | Coming Q4 | Live | ベータバージョン | Live |
CreatorPool
FeaturedPay per view · CPM
Creator size
Mid to large
Format
Short-form
Style
Voiceover on footage
Platform status
ベータバージョン
Collabs.gg
Creators name price · Fixed fee
Creator size
All sizes
Format
Short, long, live
Style
Original gameplay
Platform status
Coming Q4
JustInfluencers
Negotiated sponsorship · Fixed fee
Creator size
Large to top-tier
Format
Any
Style
Bespoke
Platform status
Live
Shorts & Clipsg
Licenced content
Pricing
Fixed fee
Creator size
Small
Format
Short or long
Style
Original gameplay
Platform status
Coming Q4
Partnier platform
Your own creators · Your terms
Creator size
Any
Format
Any
Style
Any
Platform status
Live
Bring your own creators
Paying your regular creators shouldn’t mean chasing your finance team for every invoice. The Partnier platform now handles the whole paid workflow, commission-free for subscribers
- Fund campaigns by card
- Funds held until work is approved
- Content review and participant review
- Automatic creator payouts
- Key distribution, Steam activation tracking, content and livestream monitoring, analytics
- No commission for subscribers
One partner, from first playtest to long tail
New product. Not new to paid content
CreatorPool is new, but we’ve been running paid creator campaigns for 2+ years
(Partnier) was a great resource to find close to 1,000 influencers who generate content... But what made (Partnier) especially helpful was the level of immediate support they provided... it was easy to reach their agents who responded to our queries usually within the same 24-hour period.
Uncapped Games
Incredibly happy with the results of the campaign... I really look forward to implementing Keymailer into our Influencer Strategies... and see it as an essential feature for any upcoming campaign. Dream team!
Deep Silver
Honestly Keymailer is one of the reasons ForeVR Bowl was successful, and that was primarily driven by creators we found with Keymailer.
ForeVR
I loved how keymailer connected me with hundreds of streamers excited to play my game!
Neurowocky Games
10 years of Keymailer, trusted by 25,000 organisations worldwide
Beta offer
- 0% commission, so your whole budget goes to creators
- Fully managed by our team
- Direct line to the product team
- Self-service coming soon
Pricing
Bring your own creators
Included with any Partnier subscription
No commission
Only standard payment processing fees
CreatorPool
$
2,500
Minimum campaign
0% commission in beta
Fully managed by our team
Promotion-only
coming with self-service
use promotion credits
No commission
Pay only for the promotion
FAQ
What is CreatorPool?
A performance-based creator campaign product. Creators make short-form videos from your footage, and you pay per 1,000 verified views
What does "pool" mean?
The total budget you set aside for a campaign. It’s funded up front, and the campaign ends when it’s spent. You can top it up at any time.
What if a video goes viral?
Per-creator caps limit what any one creator can earn, and your pool limits total spend. You can raise either if you want to
Who are the creators?
Short-form creators selected from Partnier’s 60,000+ vetted network, plus new short-form specialists we’re actively recruiting
Which platforms?
TikTok, YouTube Shorts and Instagram Reels
Do creators need to play the game?
No. Most CreatorPool content is voiceover on footage you provide, which keeps it fast and affordable. You can also supply keys if you’d like gameplay
Can I review content before paying?
Yes. Every piece of content and every participant goes through review before payout
What does it cost?
Minimum campaign $2,500. No commission during beta. Payment processing fees are passed through at cost
Is it self-service?
Not yet. During beta, every campaign is managed by our team. Self-service is on the way
Can I run CreatorPool alongside a Keymailer campaign?
Yes, and we recommend it. We’ll help you sequence seeded and paid activity so they complement each other
I already use another CPM platform. Can I use both?
Absolutely. Many publishers will use CreatorPool to reach additional creators, regions and genres
Your trailer deserves more than one upload
Put it in front of thousands of creators, and pay only for the views it earns
CreatorPool is powered by the Partnier game marketing ecosystem.
Set up your account on Partnier to get started