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Introduction
Nikoderiko: The Magical World is built on pure platforming joy. With its colorful worlds, playful tone, and cooperative design, the game draws clear inspiration from beloved classics like Crash Bandicoot and Donkey Kong, while offering a welcoming experience for modern, family-friendly audiences. It’s a title designed to be discovered, shared, and enjoyed together.
To make sure that charm carried through from first reveal to launch and beyond, MY.GAMES purchased the Diamond Launch Boost, one of our best performing launch packages supporting the game across both its demo and launch campaign. Together, these campaigns generated 2,600,000 total views.
How it worked
Rather than concentrating visibility into a single release moment, the campaign was structured as two separate phase rollouts, the demo and launch campaigns. The campaign was structured to maximize sustained discovery while keeping client workload low, using existing assets and a streamlined approval process.
The process began with a planning session to align on Nikoderiko’s positioning, objectives, and target audiences. MY.GAMES supplied existing marketing assets and approved messaging, allowing the campaign to proceed without the creation of new materials and ensuring consistent brand representation across all activations.
The demo campaign focused on a 30-day demo campaign, granting influencers early hands-on access. This enabled organic discovery and audience introduction ahead of launch, generating 534,000 views during the demo window.
The launch campaign expanded into a 90-day launch campaign across the Keymailer and Game.Press portals. Using the same approved assets, The campaign manager executed targeted influencer email outreach, VIP gifting, ad placements on the portals, and multilingual press activations. This phase significantly broadened reach, contributing an additional 2,040,000 views and bringing total campaign visibility to over 2,600,000 views.
Throughout both phases, Partnier’s account managers worked closely with the MY.GAMES team, coordinating activation code distribution across Steam, Playstation, and Xbox, content tracking, and providing weekly reports to MY.GAMES.
An in-depth final reporting brought together performance across influencers and press, delivering a consolidated view of the campaign’s results.
“The Diamond Launch Boost package has been very helpful. The campaign team made it seamless for influencers and press to access both the demo and full game, driving both early excitement and launch momentum.” – Client, Knights Peak | MY.GAMES
Data Results
Demo Campaign:
- Influencers Involved: 140
- Videos created: 290
- YouTube: 358,000 views
- Twitch: 176,000 views
- TikTok: 19,000 views
- Instagram: 10,500 views
- Total Views: 563,000
- Viewer Demographics: BR, USA, EU, and 23 other countries
Launch Campaign:
- Influencers Involved: 800
- Videos created: 1,060
- Press Activated: 280
- Press Articles: 20 (16,000,000 est. monthly site visitors)
- Videos created: 1,060
- YouTube: 550,000 views
- Twitch: 1,166,100 views
- TikTok: 246,000 views
- Instagram: 74,400 views
- Total Views: 2,040,000
- Country Coverage: USA, FR, EU, and 47 other countries
Key Takeaways
- Branding preparation. A well-prepared listing ensured influencers and press had everything needed to cover the game smoothly. Across the demo and launch windows, the campaign focused on sustaining attention over time rather than concentrating visibility into a single moment.
- Segmentation. By breaking the campaign into targeted activities, engagement across multiple channels was possible.
- Layered outreach. Combining ads, newsletters, demo promotion, VIP gifting, and direct invitations created both scale and depth.
- Steady flow of exposure. Using influencer and press to support discovery before launch and maintaining momentum through release, delivering measurable value without reliance on paid sponsorships.
The Nikoderiko campaign demonstrates how press and influencer activation drives sustained visibility. By separating the demo and launch campaigns, MY.GAMES and Partnier maintained discovery momentum, refreshed audience attention, and scaled coverage across influencers, platforms, and countries resulting in over 2,600,000 organic views. Supported by a secure distribution, active performance tracking, and coordinated execution across Steam, PlayStation, and Xbox, the Diamond Launch Boost delivered consistent influencer output and global press reach, establishing a launch strategy built for long-term awareness.
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