{"id":26923,"date":"2026-10-02T13:18:34","date_gmt":"2026-10-02T12:18:34","guid":{"rendered":"https:\/\/partnier.com\/?p=26923"},"modified":"2026-10-09T15:50:18","modified_gmt":"2026-10-09T14:50:18","slug":"steam-next-fest-amplification-14-1m-views-a-1-07-cpm-and-whats-next-for-october","status":"publish","type":"post","link":"https:\/\/partnier.com\/zh\/blog\/steam-next-fest-amplification-14-1m-views-a-1-07-cpm-and-whats-next-for-october\/","title":{"rendered":"Steam Next Fest Amplification: 14.1M Views, a $1.28 CPM, and What&#8217;s Next for October"},"content":{"rendered":"<p class=\"wp-block-paragraph\">If your demo is in October&#8217;s Fest, <a href=\"https:\/\/calendly.com\/partnier\/book-a-chat-nextfest2026\" rel=\"noopener\">book a chat with our account management team<\/a>.<br>Or email <a href=\"mailto:account.management@partnier.com\">account.management@partnier.com<\/a> to join the collection.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Steam Next Fest returns from 19 to 26 October 2026, and our Steam Next Fest Amplification is open to developers in the Next Fest.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our last Next Fest Amplification generated 14.1 million video views, and 355 articles from press outlets with 123.6 million monthly visitors. <strong>Across all games in the campaign, the average CPM was $1.28.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Four games from our June Amplification made Steam&#8217;s top 50 most-played demos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ReStory: Chill Electronics Repairs &#8211; tinyBuild Games<\/li>\n\n\n\n<li>DragonSword : Awakening &#8211; Hound13<\/li>\n\n\n\n<li>Bus Simulator 27 &#8211; Astragon Entertainment<\/li>\n\n\n\n<li>Last Pirates: Die Together &#8211; RetroStyle Games<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/partnier.com\/wp-content\/uploads\/2026\/10\/blog-graphics-reddit-campaign-2026-A-1024x683.webp\" alt=\"Games Showcase for the upcoming Next Fest in October\" class=\"wp-image-26924\" srcset=\"https:\/\/partnier.com\/wp-content\/uploads\/2026\/10\/blog-graphics-reddit-campaign-2026-A-1024x683.webp 1024w, https:\/\/partnier.com\/wp-content\/uploads\/2026\/10\/blog-graphics-reddit-campaign-2026-A-300x200.webp 300w, https:\/\/partnier.com\/wp-content\/uploads\/2026\/10\/blog-graphics-reddit-campaign-2026-A-768x512.webp 768w, https:\/\/partnier.com\/wp-content\/uploads\/2026\/10\/blog-graphics-reddit-campaign-2026-A-18x12.webp 18w, https:\/\/partnier.com\/wp-content\/uploads\/2026\/10\/blog-graphics-reddit-campaign-2026-A-272x182.webp 272w, https:\/\/partnier.com\/wp-content\/uploads\/2026\/10\/blog-graphics-reddit-campaign-2026-A.webp 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">With thousands of demos competing for attention in the same week, the games that stand out are the ones influencers and press have already noticed. Our Steam Next Fest Amplification makes sure yours is one of them. We feature participating demos in a collection on Keymailer, our portal for 60,000+ vetted influencers, and Game.Press, our portal for 2,600 outlets, journalists and podcasters, and promote it before and throughout the Fest.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s what June delivered, what each tier costs, and how that compares on a cost-per-view basis.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Results from Our Last Next Fest Amplification, June 2026&nbsp;<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Across the June Next Fest collection:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>14.1M views from creator and influencer videos<\/li>\n\n\n\n<li>355 press articles, from outlets with a combined 123.6 million monthly visitors<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Press coverage wasn&#8217;t focused on big titles only: 75% of games in the collection were covered by at least one press outlet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Two games that caught our eye in June:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A fast paced action adventure from a studio: 749k influencer views and 20 press articles<\/li>\n\n\n\n<li>A 2D pixel art simulator from a solo developer: 153k influencer views and 12 press articles<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.keymailer.co\/km\/steamnextfestjun2026vol1\" target=\"_blank\" rel=\" noopener\"><img decoding=\"async\" width=\"720\" height=\"988\" src=\"https:\/\/partnier.com\/wp-content\/uploads\/2026\/10\/volume-1-gp.webp\" alt=\"\" class=\"wp-image-26925\" srcset=\"https:\/\/partnier.com\/wp-content\/uploads\/2026\/10\/volume-1-gp.webp 720w, https:\/\/partnier.com\/wp-content\/uploads\/2026\/10\/volume-1-gp-9x12.webp 9w, https:\/\/partnier.com\/wp-content\/uploads\/2026\/10\/volume-1-gp-219x300.webp 219w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Three Fests, Each Over 10 Million Views<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">June wasn&#8217;t a one-off. Every Steam Next Fest Amplification we&#8217;ve run in the past 12 months has generated more than 10 million views, 42.4 million views across three Fests.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Pricing and CPM<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">There are three options:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>$99 Standard&nbsp;<\/li>\n\n\n\n<li>$249 Promoted&nbsp;<\/li>\n\n\n\n<li>$499 Featured&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Across all games in the campaign, from Standard to Featured tier, the average CPM was $1.28. CPM stands for cost per mille, or cost per thousand views, a term borrowed from display advertising. Press articles and outlet reach can\u2019t be included in the calculation, but their inclusion effectively reduces the CPM further.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For context, our analysis of every organic campaign promoted through Keymailer from January to August 2026 found an average CPM of $1.75. That compares with the $5 CPM some sponsored short-form platforms typically recommend. You can read the full breakdown in <a href=\"https:\/\/partnier.com\/blog\/whats-the-cpm-for-organic-gaming-content\/\">What&#8217;s the CPM for Organic Gaming Content?<\/a> Even the Standard tier ($99) sits under that $5 mark, and that\u2019s before any press coverage is counted.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Which tier fits depends on what you want from the Fest and where it sits in your launch plan. That&#8217;s a conversation our account management team has with developers every Next Fest, so if you&#8217;re weighing it up, <a href=\"https:\/\/calendly.com\/partnier\/book-a-chat-nextfest2026\" rel=\"noopener\">book a call<\/a> or email <a href=\"mailto:account.management@partnier.com\">account.management@partnier.com<\/a> and the team will talk you through the options.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"720\" height=\"786\" src=\"https:\/\/partnier.com\/wp-content\/uploads\/2026\/10\/spotlight-km-1.webp\" alt=\"\" class=\"wp-image-26928\" srcset=\"https:\/\/partnier.com\/wp-content\/uploads\/2026\/10\/spotlight-km-1.webp 720w, https:\/\/partnier.com\/wp-content\/uploads\/2026\/10\/spotlight-km-1-11x12.webp 11w, https:\/\/partnier.com\/wp-content\/uploads\/2026\/10\/spotlight-km-1-275x300.webp 275w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What the Amplification Includes<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The collection is promoted across our Keymailer and Game.Press network before and during the Fest through:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Collection on Keymailer and Game.Press for the Fest window<\/li>\n\n\n\n<li>Early visibility before day one, so influencers and press can plan coverage<\/li>\n\n\n\n<li>Newsletter distribution to influencer and press audiences<\/li>\n\n\n\n<li>Social promotion across our multi-language channels<\/li>\n\n\n\n<li>A Discover page ad linking to the collection<\/li>\n\n\n\n<li>Live coverage monitoring and structured reporting once the Fest wraps<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The Promoted and Featured tiers give your game a more prominent position within the collection.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Steam Next Fest October 2026: Key Dates<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Valve&#8217;s Press Preview opens: Thursday 8 October, 10am PDT<\/li>\n\n\n\n<li>Next Fest runs: Monday 19 October to Monday 26 October, 10am PDT<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Join the October Next Fest Amplification<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If your demo is in Steam Next Fest this October, <a href=\"https:\/\/calendly.com\/partnier\/book-a-chat-nextfest2026\" rel=\"noopener\">book a call with our account management team<\/a> or email <a href=\"mailto:account.management@partnier.com\">account.management@partnier.com<\/a>. We&#8217;ll confirm your tier, assets and activation codes, and get your game into the collection ahead of the Fest.<\/p>","protected":false},"excerpt":{"rendered":"<p>If your demo is in October&#8217;s Fest, book a chat with our account management team.Or email account.management@partnier.com to join the collection. Steam Next Fest returns from 19 to 26 October 2026, and our Steam Next Fest Amplification is open to developers in the Next Fest. Our last Next Fest Amplification generated 14.1 million video views, and 355 articles from press outlets with 123.6 million monthly visitors. Across all games in the campaign, the average CPM was $1.28. Four games from our June Amplification made Steam&#8217;s top 50 most-played demos: With thousands of demos competing for attention in the same week, the games that stand out are the ones influencers and press have already noticed. Our Steam Next Fest Amplification makes sure yours is one of them. We feature participating demos in a collection on Keymailer, our portal for 60,000+ vetted influencers, and Game.Press, our portal for 2,600 outlets, journalists and podcasters, and promote it before and throughout the Fest. Here&#8217;s what June delivered, what each tier costs, and how that compares on a cost-per-view basis. Results from Our Last Next Fest Amplification, June 2026&nbsp; Across the June Next Fest collection: Press coverage wasn&#8217;t focused on big titles only: 75% of games in the collection were covered by at least one press outlet. Two games that caught our eye in June: Three Fests, Each Over 10 Million Views June wasn&#8217;t a one-off. Every Steam Next Fest Amplification we&#8217;ve run in the past 12 months has generated more than 10 million views, 42.4 million views across three Fests. Pricing and CPM There are three options: Across all games in the campaign, from Standard to Featured tier, the average CPM was $1.28. CPM stands for cost per mille, or cost per thousand views, a term borrowed from display advertising. Press articles and outlet reach can\u2019t be included in the calculation, but their inclusion effectively reduces the CPM further. For context, our analysis of every organic campaign promoted through Keymailer from January to August 2026 found an average CPM of $1.75. That compares with the $5 CPM some sponsored short-form platforms typically recommend. You can read the full breakdown in What&#8217;s the CPM for Organic Gaming Content? Even the Standard tier ($99) sits under that $5 mark, and that\u2019s before any press coverage is counted. Which tier fits depends on what you want from the Fest and where it sits in your launch plan. That&#8217;s a conversation our account management team has with developers every Next Fest, so if you&#8217;re weighing it up, book a call or email account.management@partnier.com and the team will talk you through the options. What the Amplification Includes The collection is promoted across our Keymailer and Game.Press network before and during the Fest through: The Promoted and Featured tiers give your game a more prominent position within the collection. Steam Next Fest October 2026: Key Dates Join the October Next Fest Amplification If your demo is in Steam Next Fest this October, book a call with our account management team or email account.management@partnier.com. We&#8217;ll confirm your tier, assets and activation codes, and get your game into the collection ahead of the Fest.<\/p>","protected":false},"author":15,"featured_media":27185,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-26923","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","entry","has-media"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/partnier.com\/zh\/wp-json\/wp\/v2\/posts\/26923","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/partnier.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/partnier.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/partnier.com\/zh\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/partnier.com\/zh\/wp-json\/wp\/v2\/comments?post=26923"}],"version-history":[{"count":14,"href":"https:\/\/partnier.com\/zh\/wp-json\/wp\/v2\/posts\/26923\/revisions"}],"predecessor-version":[{"id":27384,"href":"https:\/\/partnier.com\/zh\/wp-json\/wp\/v2\/posts\/26923\/revisions\/27384"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/partnier.com\/zh\/wp-json\/wp\/v2\/media\/27185"}],"wp:attachment":[{"href":"https:\/\/partnier.com\/zh\/wp-json\/wp\/v2\/media?parent=26923"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/partnier.com\/zh\/wp-json\/wp\/v2\/categories?post=26923"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/partnier.com\/zh\/wp-json\/wp\/v2\/tags?post=26923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}