{"id":25605,"date":"2026-06-11T11:22:27","date_gmt":"2026-06-11T10:22:27","guid":{"rendered":"https:\/\/partnier.com\/?p=25605"},"modified":"2026-06-11T11:22:56","modified_gmt":"2026-06-11T10:22:56","slug":"get-ready-for-the-steam-summer-sale","status":"publish","type":"post","link":"https:\/\/partnier.com\/zh\/blog\/get-ready-for-the-steam-summer-sale\/","title":{"rendered":"Get Ready for the Steam Summer Sale"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>TL;DR<\/strong> Steam Next Fest is currently driving major discovery for upcoming games, and Partnier collections are already helping publishers put their demos in front of relevant influencers and press. With the Steam Summer Sale running from <strong>June 25 to July 9<\/strong>, now is the time to get your Summer Sale submissions, assets, and campaign plans ready.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Want your game included in one of our Steam event collections? Fill out our <a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLScCtI0J3Fh0MroKJi_PHAOCV4lupF-RafAe3mIy7rQuj5TmEQ\/viewform?usp=sharing&amp;ouid=107973081750142859170\" target=\"_blank\" rel=\"noreferrer noopener\">short submission form<\/a> or <a href=\"mailto:account.management@partnier.com\" data-type=\"mailto\" data-id=\"mailto:account.management@partnier.com\">contact your Partnier Account Management team<\/a> to review availability.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Steam Next Fest is already in motion<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Steam Next Fest is one of the biggest discovery windows on the PC calendar, giving players a focused moment to explore demos, wishlist upcoming games, and follow titles before launch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Partnier is currently supporting five Next Fest volumes across Keymailer and Game.Press, helping participating games reach influencers and press while the event is still active.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/partnier.com\/wp-content\/uploads\/2026\/06\/blog-graphics-steam-next-fest-1-1024x683.webp\" alt=\"\" class=\"wp-image-25609\" srcset=\"https:\/\/partnier.com\/wp-content\/uploads\/2026\/06\/blog-graphics-steam-next-fest-1-1024x683.webp 1024w, https:\/\/partnier.com\/wp-content\/uploads\/2026\/06\/blog-graphics-steam-next-fest-1-300x200.webp 300w, https:\/\/partnier.com\/wp-content\/uploads\/2026\/06\/blog-graphics-steam-next-fest-1-768x512.webp 768w, https:\/\/partnier.com\/wp-content\/uploads\/2026\/06\/blog-graphics-steam-next-fest-1-18x12.webp 18w, https:\/\/partnier.com\/wp-content\/uploads\/2026\/06\/blog-graphics-steam-next-fest-1-272x182.webp 272w, https:\/\/partnier.com\/wp-content\/uploads\/2026\/06\/blog-graphics-steam-next-fest-1.webp 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">These collections give publishers a clear way to stand out during a busy event window, while helping influencers and press quickly find relevant games to cover.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Steam Summer Sale is coming up fast<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The next major Steam moment is the <strong>Steam Summer Sale 2026<\/strong>, running from <strong>June 25 to July 9<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For publishers with released games, the Summer Sale is a valuable opportunity to bring renewed attention to back-catalog titles, discounted editions, franchise bundles, DLC, and long-tail catalog opportunities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Last year\u2019s Summer Sale collections showed how strong event positioning can give already-released games a fresh reason to be discovered.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/partnier.com\/wp-content\/uploads\/2026\/06\/blog-graphics-steam-next-fest-2-1024x683.webp\" alt=\"\" class=\"wp-image-25610\" srcset=\"https:\/\/partnier.com\/wp-content\/uploads\/2026\/06\/blog-graphics-steam-next-fest-2-1024x683.webp 1024w, https:\/\/partnier.com\/wp-content\/uploads\/2026\/06\/blog-graphics-steam-next-fest-2-300x200.webp 300w, https:\/\/partnier.com\/wp-content\/uploads\/2026\/06\/blog-graphics-steam-next-fest-2-768x512.webp 768w, https:\/\/partnier.com\/wp-content\/uploads\/2026\/06\/blog-graphics-steam-next-fest-2-18x12.webp 18w, https:\/\/partnier.com\/wp-content\/uploads\/2026\/06\/blog-graphics-steam-next-fest-2-272x182.webp 272w, https:\/\/partnier.com\/wp-content\/uploads\/2026\/06\/blog-graphics-steam-next-fest-2.webp 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">If your game is taking part in the Steam Summer Sale, make sure your submission details, discount messaging, capsule art, and key availability are ready as early as possible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLScCtI0J3Fh0MroKJi_PHAOCV4lupF-RafAe3mIy7rQuj5TmEQ\/viewform?usp=sharing&amp;ouid=107973081750142859170\" target=\"_blank\" rel=\"noreferrer noopener\">Submit your game<\/a> (Deadline: June 19, 2026)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Not in Summer Sale? Plan the next event<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If your title is not part of the Steam Summer Sale, there are still several upcoming Steam event opportunities to plan around.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Upcoming event windows include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Steam Social Deduction Fest<\/strong>: Jul 13 to Jul 16<\/li>\n\n\n\n<li><strong>Steam Train Fest<\/strong>: Jul 20 to Jul 27<\/li>\n\n\n\n<li><strong>Steam CyberPunk Fest<\/strong>: Aug 03 to Aug 10<\/li>\n\n\n\n<li><strong>Steam Pins &amp; Pegs Fest<\/strong>: Aug 17 to Aug 20<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/Steam-Themed-Events-Bringing-Your-Game-to-the-Forefront-1024x683.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Partnier\u2019s <a href=\"http:\/\/backcatalog.gg\" target=\"_blank\" rel=\"noreferrer noopener\">Backcatalog.gg<\/a> collections are designed to help publishers make the most of these event windows by grouping relevant games into clear, promotable campaign pages for influencers and press.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>FAQ<\/strong><\/h2>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong>Can released games take part?<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/summary>\n<p class=\"wp-block-paragraph\">Yes. <a href=\"http:\/\/backcatalog.gg\" target=\"_blank\" data-type=\"link\" data-id=\"backcatalog.gg\" rel=\"noreferrer noopener\">Backcatalog.gg<\/a> is built around helping publishers promote released titles, back-catalog games, DLC, bundles, and event-relevant catalogue opportunities.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong>Do we need to be in Steam Summer Sale to join?<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/summary>\n<p class=\"wp-block-paragraph\">Yes. And there needs to be an incentive for influencers to cover the game. For example, lowest discount, first sale or a bundle.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong>Who should we contact?<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/summary>\n<p class=\"wp-block-paragraph\"><a href=\"mailto:account.management@partnier.com\" data-type=\"mailto\" data-id=\"mailto:account.management@partnier.com\">Speak to your Partnier Account Manager<\/a>. They can confirm which collections are open and what assets are needed. You can also submit your game with our <a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLScCtI0J3Fh0MroKJi_PHAOCV4lupF-RafAe3mIy7rQuj5TmEQ\/viewform?usp=sharing&amp;ouid=107973081750142859170\" target=\"_blank\" rel=\"noreferrer noopener\">short form here<\/a>.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong>What kind of results can I expect?<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/summary>\n<p class=\"wp-block-paragraph\">Our <a href=\"http:\/\/backcatalog.gg\" target=\"_blank\" rel=\"noreferrer noopener\">BackCatalog.gg<\/a> collections regularly reach into the millions. For example, Steam Zombies vs. Vampires Fest reached 1,273,322 total views for the collection.<\/p>\n<\/details>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/How-Partniers-EventPromo-Boosts-Visibility-During-Steam-Themed-Events-1024x683.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Get your game included<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Steam Next Fest is live, Steam Summer Sale is almost here, and more themed Steam events are already on the calendar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To join an upcoming <a href=\"http:\/\/backcatalog.gg\" target=\"_blank\" rel=\"noreferrer noopener\">Backcatalog.gg<\/a> collection, fill out our <a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLScCtI0J3Fh0MroKJi_PHAOCV4lupF-RafAe3mIy7rQuj5TmEQ\/viewform?usp=sharing&amp;ouid=107973081750142859170\" target=\"_blank\" rel=\"noreferrer noopener\">short submission form<\/a> or <a href=\"mailto:account.management@partnier.com\" data-type=\"mailto\" data-id=\"mailto:account.management@partnier.com\">contact your Partnier Account Manager<\/a> and get your game into our collections.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\t\t<div data-elementor-type=\"widget\" data-elementor-id=\"23324\" class=\"elementor elementor-23324\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18524665 exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"18524665\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class='_form_15'><\/div><script type='text\/javascript' src='https:\/\/keymailer.activehosted.com\/f\/embed.php?static=0&id=15&6A80C8A76588E&nostyles=0&preview=0'><\/script><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>TL;DR Steam Next Fest is currently driving major discovery for upcoming games, and Partnier collections are already helping publishers put their demos in front of relevant influencers and press. With the Steam Summer Sale running from June 25 to July 9, now is the time to get your Summer Sale submissions, assets, and campaign plans ready. Want your game included in one of our Steam event collections? Fill out our short submission form or contact your Partnier Account Management team to review availability. Steam Next Fest is already in motion Steam Next Fest is one of the biggest discovery windows on the PC calendar, giving players a focused moment to explore demos, wishlist upcoming games, and follow titles before launch. Partnier is currently supporting five Next Fest volumes across Keymailer and Game.Press, helping participating games reach influencers and press while the event is still active. These collections give publishers a clear way to stand out during a busy event window, while helping influencers and press quickly find relevant games to cover. Steam Summer Sale is coming up fast The next major Steam moment is the Steam Summer Sale 2026, running from June 25 to July 9. For publishers with released games, the Summer Sale is a valuable opportunity to bring renewed attention to back-catalog titles, discounted editions, franchise bundles, DLC, and long-tail catalog opportunities. Last year\u2019s Summer Sale collections showed how strong event positioning can give already-released games a fresh reason to be discovered. If your game is taking part in the Steam Summer Sale, make sure your submission details, discount messaging, capsule art, and key availability are ready as early as possible. Submit your game (Deadline: June 19, 2026) Not in Summer Sale? Plan the next event If your title is not part of the Steam Summer Sale, there are still several upcoming Steam event opportunities to plan around. Upcoming event windows include: Partnier\u2019s Backcatalog.gg collections are designed to help publishers make the most of these event windows by grouping relevant games into clear, promotable campaign pages for influencers and press. FAQ Get your game included Steam Next Fest is live, Steam Summer Sale is almost here, and more themed Steam events are already on the calendar. To join an upcoming Backcatalog.gg collection, fill out our short submission form or contact your Partnier Account Manager and get your game into our collections.\u00a0<\/p>","protected":false},"author":15,"featured_media":25613,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-25605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","entry","has-media"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/partnier.com\/zh\/wp-json\/wp\/v2\/posts\/25605","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/partnier.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/partnier.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/partnier.com\/zh\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/partnier.com\/zh\/wp-json\/wp\/v2\/comments?post=25605"}],"version-history":[{"count":6,"href":"https:\/\/partnier.com\/zh\/wp-json\/wp\/v2\/posts\/25605\/revisions"}],"predecessor-version":[{"id":25616,"href":"https:\/\/partnier.com\/zh\/wp-json\/wp\/v2\/posts\/25605\/revisions\/25616"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/partnier.com\/zh\/wp-json\/wp\/v2\/media\/25613"}],"wp:attachment":[{"href":"https:\/\/partnier.com\/zh\/wp-json\/wp\/v2\/media?parent=25605"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/partnier.com\/zh\/wp-json\/wp\/v2\/categories?post=25605"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/partnier.com\/zh\/wp-json\/wp\/v2\/tags?post=25605"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}