{"id":24351,"date":"2025-12-18T14:45:54","date_gmt":"2025-12-18T14:45:54","guid":{"rendered":"https:\/\/partnier.com\/?p=24351"},"modified":"2025-12-19T12:37:25","modified_gmt":"2025-12-19T12:37:25","slug":"holiday-sale-partnier-platform-updates","status":"publish","type":"post","link":"https:\/\/partnier.com\/zh\/blog\/updates\/holiday-sale-partnier-platform-updates\/","title":{"rendered":"Rounding Out the Year with 35% off Spotlight, Featured, and Mid-Sized Ads: A year-end roundup of Partnier services and platform updates"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>TL;DR: <\/strong>Book eligible Partnier ad placements by Dec 24, 2025 to get 35% off. Schedule them to run by Jan 7, 2026. Below: how to redeem, which services to pair with ads, and a quick roundup of recent platform updates.<\/p>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color has-link-color wp-elements-0e562f51718f0d4c3e38819b15a00df6 wp-block-paragraph\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#3e4ee3\" class=\"has-inline-color\">Have questions? <span style=\"text-decoration: underline;\"><a href=\"https:\/\/partnier.com\/book-a-chat?utm_source=blog&amp;utm_campaign=holidaysale&amp;utm_content=tldr\" target=\"_blank\" rel=\"noreferrer noopener\">Book a chat<\/a><\/span> with our account management team.<br><\/mark><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The December 2025 Holiday Sale<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To celebrate Christmas this December, Partnier is offering a limited-time Holiday Sale on selected promotional upgrades. During the sale period, each eligible promotion will display a <strong>Holiday Discount Badge<\/strong>. Purchases must be completed on or before <strong>December 24, 2025<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition, all discounted ads must be scheduled to run no later than <strong>January 7, 2026<\/strong>. This allows teams to secure early January visibility while avoiding the pressure of executing campaigns before the end of the year.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to Redeem Your Holiday Discount<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Redeeming a discount during our Holiday Sale is simple. Browse Products With a Holiday Discount, look for products that include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How much you save (%)<\/li>\n\n\n\n<li>The valid booking period for the discount<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Only products marked with these overlays are eligible. And the code can be redeemed at checkout or with your account manager.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Still Deciding on Which Services Fit Your Strategy?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re weighing up press, influencer, or playtest campaigns for 2026, our recent updates help break down how the Partnier platform is used in practice, and which solutions are the right fit for you.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Amplifying Events like Steam Themed Sales &amp; Next Fest<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019ve now delivered over a year of continuous amplification around major digital platform moments, beginning with Steam\u2019s recurring event calendar.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The results have shifted from an interesting beat that can be added to campaigns to repeatable, reliable, scalable multi-channel campaigns that reliably convert attention into sustained momentum, driving millions of views per event (1,700,000&nbsp; views for Steam Racing Fest &amp; 4,350,000 views for Steam Scream 4)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Powered by a consistent mix of:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Original content creation (custom event assets, creatives and showreels)<\/li>\n\n\n\n<li>Influencer and press amplification (curated collections plus dedicated influencer\/press newsletters reaching 50,000)<\/li>\n\n\n\n<li>Owned media distribution (front-page placements and cross-platform social reaching 45,000 influencer &amp; press followers)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Looking ahead, EventPromo will be a major focus area into next year: including a broader cadence beyond Steam into additional storefronts starting with <a href=\"https:\/\/www.keymailer.co\/km\/xboxcountdownsale2025\" data-type=\"link\" data-id=\"https:\/\/www.keymailer.co\/km\/xboxcountdownsale2025\" rel=\"noopener\">Xbox Countdown Sale<\/a> and Playstation Holiday Sale.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For the full breakdown read our dedicated blog posts below:&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-fixed-layout\"><tbody><tr><td class=\"has-text-align-left\" data-align=\"left\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"720\" class=\"wp-image-24246\" style=\"width: 1080px;\" src=\"https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/Featured-Image-1.jpg\" alt=\"Partnier spotlight - Amplifying Steam-themed events with EventPromo, Keymailer and Game.Press layouts featuring Steam Scream IV, Racing Fest, and Sokoban Fests\" srcset=\"https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/Featured-Image-1.jpg 1920w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/Featured-Image-1-300x200.jpg 300w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/Featured-Image-1-1024x683.jpg 1024w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/Featured-Image-1-768x512.jpg 768w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/Featured-Image-1-1536x1024.jpg 1536w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/Featured-Image-1-18x12.jpg 18w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/Featured-Image-1-272x182.jpg 272w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/td><td class=\"has-text-align-left\" data-align=\"left\"><strong>Amplify Steam Themed Sale Events<\/strong><br>Learn how Partnier supports campaigns tied to seasonal and themed events to drive renewed visibility.<br><a href=\"https:\/\/partnier.com\/blog\/spotlight\/eventpromo-steam-themed-event\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read: Amplifying Steam Themed Events: How Partnier Turns Moments into Momentum<\/a><\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><br><strong>Amplify Steam Next Fest<\/strong><br>See how Partnier drives traffic to demos converting attention to content creation, wishlists, and sales.<br><a href=\"https:\/\/partnier.com\/blog\/updates\/steam-next-fest-event-promo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read: Next Fest EventPromo: How to Turn a One-Week Demo Window into Long-Term Momentum<\/a><\/td><td class=\"has-text-align-left\" data-align=\"left\"><img decoding=\"async\" width=\"1080\" height=\"720\" class=\"wp-image-23641\" style=\"width: 1080px;\" src=\"https:\/\/partnier.com\/wp-content\/uploads\/2025\/09\/v2-blog-header-nextfest.jpg\" alt=\"Partnier Steam Next Fest marketing guide, Event Promo for wishlist growth with Keymailer influencer marketing, Game.Press press outreach, demo coverage tracking and livestream snapshots, AI content analysis, disclosure compliance, and a post-Fest plan\" srcset=\"https:\/\/partnier.com\/wp-content\/uploads\/2025\/09\/v2-blog-header-nextfest.jpg 1920w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/09\/v2-blog-header-nextfest-300x200.jpg 300w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/09\/v2-blog-header-nextfest-1024x683.jpg 1024w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/09\/v2-blog-header-nextfest-768x512.jpg 768w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/09\/v2-blog-header-nextfest-1536x1024.jpg 1536w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/09\/v2-blog-header-nextfest-18x12.jpg 18w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/09\/v2-blog-header-nextfest-272x182.jpg 272w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Playtesting: From Organic Testing to Structured, Scaled Programs<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019ve been developing and refining our playtesting infrastructure for the past 2 years, evolving it into a repeatable system taking teams from early gut-checks to large, targeted cohorts with clean, decision-ready reporting.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It combines an opt-in network of 750,000+ volunteer testers with structured tests, managed execution options, and technical scenarios like server seeding, so teams can move faster without the chaos of scattered notes and spreadsheets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Playtesting with <a href=\"http:\/\/playtester.net\" target=\"_blank\" rel=\"noreferrer noopener\">Playtester.net<\/a> plugs directly into the wider Partnier lifecycle model rather than sitting as a standalone testing solution.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Findings and learnings flow forward into creator &amp; influencer campaigns on Keymailer, press outreach via Game.Press, and coordinated event beats, while playtests themselves increasingly support early community formation, content seeding, and social priming ahead of influencer and press campaigns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/playtester.net\" target=\"_blank\" rel=\"noreferrer noopener\">Playtester.net<\/a> drives campaigns like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Organic playtests (opt-in testers, cashless rewards, ready-made playtests)<\/li>\n\n\n\n<li>Closed and targeted tests (precision targeting by genre, region, platform\/device, playtime bands etc. with NDAs\/embargoes where needed)<\/li>\n\n\n\n<li>Structured, segmented qualitative and quantitative player feedback (consistent questionnaires, comparable rounds, clean exports, stakeholder-ready summaries)&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">For the full breakdown read our dedicated blog post below:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Playtesting at scale with Playtester.net<\/strong><br>See how we support playtests with early development, feedback gathering, and community building ahead of demos or launch.<br><a href=\"https:\/\/partnier.com\/blog\/spotlight\/playtesting-at-scale-playtester-net\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read: Precision Playtesting at Scale with Playtester.net\u2019s Network of 750,000 Testers<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\"><img decoding=\"async\" width=\"1080\" height=\"720\" class=\"wp-image-23987\" style=\"width: 1080px;\" src=\"https:\/\/partnier.com\/wp-content\/uploads\/2025\/09\/header-image.jpg\" alt=\"Precision playtesting at scale with Playtester.net by Partnier; 750,000-tester network and dashboard UI\" srcset=\"https:\/\/partnier.com\/wp-content\/uploads\/2025\/09\/header-image.jpg 1920w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/09\/header-image-300x200.jpg 300w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/09\/header-image-1024x683.jpg 1024w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/09\/header-image-768x512.jpg 768w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/09\/header-image-1536x1024.jpg 1536w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/09\/header-image-18x12.jpg 18w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/09\/header-image-272x182.jpg 272w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">AI-powered Insights Not Just Reporting<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you missed it, we\u2019ve introduced a new layer of AI-powered tooling designed to help you understand campaign output faster and with more clarity, without adding extra manual work. That\u2019s where our updated reporting experience comes in: smarter views, quicker insights, and easier ways to spot patterns across content, feedback, and performance.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/partnier.com\/wp-content\/uploads\/2025\/09\/featured-image--1024x683.jpg\" alt=\"Partnier AI Content Analysis interface showing video transcript and insights for game marketing latest update\" class=\"wp-image-23317\" srcset=\"https:\/\/partnier.com\/wp-content\/uploads\/2025\/09\/featured-image--1024x683.jpg 1024w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/09\/featured-image--300x200.jpg 300w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/09\/featured-image--768x512.jpg 768w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/09\/featured-image--1536x1024.jpg 1536w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/09\/featured-image--18x12.jpg 18w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/09\/featured-image--272x182.jpg 272w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/09\/featured-image-.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">So much influencer content, so little time. With AI Content Analysis &amp; Transcripts, you can turn videos into searchable transcripts and AI-driven insights in a click, reducing manual review and giving you faster, clearer understanding across the coverage that matters.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/partnier.com\/blog\/updates\/ai-content-analysis-transcripts\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read: Understanding Content Faster: AI Content Analysis &amp; Transcripts in Partnier<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For livestreams, where discovery happens fast, and VODs don\u2019t always stick around, our new Stream Snapshots give you reliable visual coverage tracking. The moment a channel goes live, Partnier captures timestamped images, logs title\/status changes, and flags mid-stream category switches. Creating a verifiable visual audit trail to validate deliverables, scan hours in minutes, and support compliance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/partnier.com\/blog\/updates\/stream-snapshots-livestream-coverage-tracking\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read: Stream Snapshots: Reliable Visibility Into Live Coverage (Even When VODs Disappear)<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Stream Alerts: Real-time Awareness for Live Coverage<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When a creator goes live with your game, the first minutes matter. Stream Alerts notify you by email the moment a stream starts (on Twitch and YouTube), so your team can jump in while viewers are peaking; thank the creator, answer questions, amplify the moment on socials, or trigger a giveaway at exactly the right time.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Over time, these real-time signals also help teams understand what actually moves the needle, feeding back into smarter planning for future beats.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/partnier.com\/blog\/updates\/introducing-stream-alerts\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read: Introducing Stream Alerts: Real-Time Awareness for Live Influencer Content<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/Partniers-Real-Time-Stream-Alerts-on-Mobile-and-Desktop-1-1024x683.jpg\" alt=\"Split-screen showing mobile stream alert notifications and a creator going live, highlighting Partnier\u2019s real-time stream alerts.\" class=\"wp-image-24265\" srcset=\"https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/Partniers-Real-Time-Stream-Alerts-on-Mobile-and-Desktop-1-1024x683.jpg 1024w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/Partniers-Real-Time-Stream-Alerts-on-Mobile-and-Desktop-1-300x200.jpg 300w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/Partniers-Real-Time-Stream-Alerts-on-Mobile-and-Desktop-1-768x512.jpg 768w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/Partniers-Real-Time-Stream-Alerts-on-Mobile-and-Desktop-1-1536x1024.jpg 1536w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/Partniers-Real-Time-Stream-Alerts-on-Mobile-and-Desktop-1-18x12.jpg 18w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/Partniers-Real-Time-Stream-Alerts-on-Mobile-and-Desktop-1-272x182.jpg 272w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/Partniers-Real-Time-Stream-Alerts-on-Mobile-and-Desktop-1.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Platform Momentum, Network Growth, and What\u2019s Next<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">With so much focus on new capabilities, it\u2019s easy to miss the steady compounding underneath: The Keymailer Influencer Network continues to grow with 55,000 influencers now qualifying for accreditation, discovery keeps getting easier, and we\u2019ve added new layers like Scouting to help teams identify the right influencers faster.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the press side, Game.Press is growing too with over 2,300 outlets &amp; podcasts, and with our investment in Managed Press Scouting &amp; Outreach, we\u2019re closing the gap and bringing the press workflow closer to parity with what publishers already expect on the influencer side.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019re also continuously improving the experience for influencers and journalists, so campaigns run through one unified workflow rather than separate tools and separate effort. If you\u2019re curious about the hard numbers and network stats behind what we achieved in 2025, watch this space. We\u2019ll be publishing a deeper performance and growth roundup in early 2026.<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-fixed-layout\"><tbody><tr><td><br><strong>Press and media engagement<\/strong><br>Learn how Partnier integrates press workflows and why teams use <a href=\"https:\/\/partnier.com\/game-press\/\" target=\"_blank\" rel=\"noreferrer noopener\">Game.Press<\/a> for launch visibility.<br><a href=\"https:\/\/partnier.com\/blog\/spotlight\/game-press-keymailer-sister\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read: Game.Press: Keymailer\u2019s Sister Network for Press &amp; Podcasts<\/a><\/td><td><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"720\" class=\"wp-image-24337\" style=\"width: 1080px;\" src=\"https:\/\/partnier.com\/wp-content\/uploads\/2025\/12\/Featured-Image-1.jpg\" alt=\"Game.Press: Keymailer's sister network for press and podcasts. Highlights media outlets such as GameRant, Kotaku, IGN, and PC Gamer with global press reach.\" srcset=\"https:\/\/partnier.com\/wp-content\/uploads\/2025\/12\/Featured-Image-1.jpg 1920w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/12\/Featured-Image-1-300x200.jpg 300w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/12\/Featured-Image-1-1024x683.jpg 1024w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/12\/Featured-Image-1-768x512.jpg 768w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/12\/Featured-Image-1-1536x1024.jpg 1536w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/12\/Featured-Image-1-18x12.jpg 18w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/12\/Featured-Image-1-272x182.jpg 272w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/td><\/tr><tr><td><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"720\" class=\"wp-image-24062\" style=\"width: 1080px;\" src=\"https:\/\/partnier.com\/wp-content\/uploads\/2025\/10\/Featured-Image-2.jpg\" alt=\"Partnier Discover Pages showcasing the new game discovery experience for creators and press.\" srcset=\"https:\/\/partnier.com\/wp-content\/uploads\/2025\/10\/Featured-Image-2.jpg 1920w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/10\/Featured-Image-2-300x200.jpg 300w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/10\/Featured-Image-2-1024x683.jpg 1024w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/10\/Featured-Image-2-768x512.jpg 768w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/10\/Featured-Image-2-1536x1024.jpg 1536w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/10\/Featured-Image-2-18x12.jpg 18w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/10\/Featured-Image-2-272x182.jpg 272w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/td><td><strong>Influencer Campaigns<\/strong><br>Understand how publishers use the <a href=\"https:\/\/partnier.com\/keymailer\/\" target=\"_blank\" rel=\"noreferrer noopener\">Keymailer<\/a> influencer portal to promote games with latest updates to the portal\u2019s discover page.<br><a href=\"https:\/\/partnier.com\/blog\/updates\/discover-pages-game-discovery\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read: Game Discovery, Reimagined: Smarter, Powerful and More Engaging Than Ever for Creators &amp; Press<\/a><br><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">A Clearer Campaign Path for Upgrades<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019ve also made the <strong>Upgrades<\/strong> experience much easier to navigate. It\u2019s now organized around <strong>your current development phase<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Development<\/strong> &#8211; playtests and early momentum<\/li>\n\n\n\n<li><strong>Demo<\/strong> &#8211; demo-focused boosts and discounted promo options<\/li>\n\n\n\n<li><strong>Launch<\/strong> &#8211; our widest set of boosts, placements, and service add-ons<\/li>\n\n\n\n<li><strong>Post-Launch<\/strong> &#8211; event promos, sales support, and long-tail partner programs to keep your catalog moving.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019ll also find dedicated tabs for <strong>Creative Services<\/strong> and <strong>Campaign Management<\/strong>, plus a <strong>Plans &amp; Bundles<\/strong> view that brings subscriptions and bundled options into one place. The goal is simple: less time hunting through options, and more confidence that what you\u2019re buying matches where your game is right now.&nbsp;<\/p>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color has-link-color wp-elements-12311496a3569fedfcfe97190ef6da0f wp-block-paragraph\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">If you\u2019d like a second opinion, our <a href=\"mailto:account.management@partnier.com\" target=\"_blank\" rel=\"noreferrer noopener\">account management team<\/a> can always help you map the right mix to your next beat.<\/mark><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Campaigns for Good<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Alongside platform updates, we also made space this year to support charity-led activations powered by the games community.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We helped amplify <strong>Questing 4 Autism<\/strong>, inviting streamers of all sizes to take part in the event and stream featured titles in support of the cause. We also backed <strong>Orcatober<\/strong> with Whale and Dolphin Conservation\u2019s Games For Waves initiative, bringing gamers and creators together each October to raise funds and awareness through Halloween and horror-themed streaming.<a href=\"https:\/\/games.whales.org\/orcatober\/\" rel=\"noopener\">&nbsp;<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/partnier.com\/wp-content\/uploads\/2025\/12\/blog-graphics-holiday-sale-3-1-1024x683.jpg\" alt=\"A split image featuring two event flyers. On the left, a flyer for 'Questing 4 Autism' held at Alienware Longhorn Esports Lounge at UT Austin, showcasing indie game demos. On the right, a promotional image for Orcatober 2025, a horror-themed event raising awareness for whale and dolphin conservation, with a link to the 2025 impact deck.\" class=\"wp-image-24355\" srcset=\"https:\/\/partnier.com\/wp-content\/uploads\/2025\/12\/blog-graphics-holiday-sale-3-1-1024x683.jpg 1024w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/12\/blog-graphics-holiday-sale-3-1-300x200.jpg 300w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/12\/blog-graphics-holiday-sale-3-1-768x512.jpg 768w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/12\/blog-graphics-holiday-sale-3-1-1536x1024.jpg 1536w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/12\/blog-graphics-holiday-sale-3-1-18x12.jpg 18w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/12\/blog-graphics-holiday-sale-3-1-272x182.jpg 272w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/12\/blog-graphics-holiday-sale-3-1.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Wrapping Up 2025, and Looking Ahead<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re still planning your first beats of January, don\u2019t forget the <strong>Holiday Sale<\/strong> we opened this month: <strong>35% off Spotlight, Featured, and Mid-Sized Ads<\/strong> when booked by <strong>Dec 24, 2025<\/strong>, with placements scheduled to run by <strong>Jan 7, 2026<\/strong>. If you\u2019d like a quick recommendation on what to pair with your next campaign,  <a href=\"mailto:account.management@partnier.com\" target=\"_blank\" rel=\"noreferrer noopener\">send an email to our account management team<\/a> or <a href=\"https:\/\/partnier.com\/book-a-chat?utm_source=blog&amp;utm_campaign=holidaysale&amp;utm_content=bottom\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/partnier.com\/book-a-chat?utm_source=blog&amp;utm_campaign=holidaysale&amp;utm_content=bottom\" rel=\"noreferrer noopener\">book a chat with our team<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And if you\u2019re curious about the bigger picture, we\u2019ll be sharing a deeper <strong>2025 performance and growth roundup<\/strong> in early 2026, including network stats and what we\u2019re doubling down on next. Until then, happy holidays from all of us at Partnier, and we\u2019ll see you in the new year.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\t\t<div data-elementor-type=\"widget\" data-elementor-id=\"23324\" class=\"elementor elementor-23324\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18524665 exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"18524665\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class='_form_15'><\/div><script type='text\/javascript' src='https:\/\/keymailer.activehosted.com\/f\/embed.php?static=0&id=15&6A80C8AA6A439&nostyles=0&preview=0'><\/script><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>TL;DR: Book eligible Partnier ad placements by Dec 24, 2025 to get 35% off. Schedule them to run by Jan 7, 2026. Below: how to redeem, which services to pair with ads, and a quick roundup of recent platform updates. Have questions? Book a chat with our account management team. The December 2025 Holiday Sale To celebrate Christmas this December, Partnier is offering a limited-time Holiday Sale on selected promotional upgrades. During the sale period, each eligible promotion will display a Holiday Discount Badge. Purchases must be completed on or before December 24, 2025.&nbsp; In addition, all discounted ads must be scheduled to run no later than January 7, 2026. This allows teams to secure early January visibility while avoiding the pressure of executing campaigns before the end of the year. How to Redeem Your Holiday Discount Redeeming a discount during our Holiday Sale is simple. Browse Products With a Holiday Discount, look for products that include: Only products marked with these overlays are eligible. And the code can be redeemed at checkout or with your account manager. Still Deciding on Which Services Fit Your Strategy? If you\u2019re weighing up press, influencer, or playtest campaigns for 2026, our recent updates help break down how the Partnier platform is used in practice, and which solutions are the right fit for you. Amplifying Events like Steam Themed Sales &amp; Next Fest We\u2019ve now delivered over a year of continuous amplification around major digital platform moments, beginning with Steam\u2019s recurring event calendar.&nbsp; The results have shifted from an interesting beat that can be added to campaigns to repeatable, reliable, scalable multi-channel campaigns that reliably convert attention into sustained momentum, driving millions of views per event (1,700,000&nbsp; views for Steam Racing Fest &amp; 4,350,000 views for Steam Scream 4) Powered by a consistent mix of: Looking ahead, EventPromo will be a major focus area into next year: including a broader cadence beyond Steam into additional storefronts starting with Xbox Countdown Sale and Playstation Holiday Sale.&nbsp; For the full breakdown read our dedicated blog posts below:&nbsp; Amplify Steam Themed Sale EventsLearn how Partnier supports campaigns tied to seasonal and themed events to drive renewed visibility.Read: Amplifying Steam Themed Events: How Partnier Turns Moments into Momentum Amplify Steam Next FestSee how Partnier drives traffic to demos converting attention to content creation, wishlists, and sales.Read: Next Fest EventPromo: How to Turn a One-Week Demo Window into Long-Term Momentum Playtesting: From Organic Testing to Structured, Scaled Programs We\u2019ve been developing and refining our playtesting infrastructure for the past 2 years, evolving it into a repeatable system taking teams from early gut-checks to large, targeted cohorts with clean, decision-ready reporting. It combines an opt-in network of 750,000+ volunteer testers with structured tests, managed execution options, and technical scenarios like server seeding, so teams can move faster without the chaos of scattered notes and spreadsheets. Playtesting with Playtester.net plugs directly into the wider Partnier lifecycle model rather than sitting as a standalone testing solution. Findings and learnings flow forward into creator &amp; influencer campaigns on Keymailer, press outreach via Game.Press, and coordinated event beats, while playtests themselves increasingly support early community formation, content seeding, and social priming ahead of influencer and press campaigns. Playtester.net drives campaigns like: For the full breakdown read our dedicated blog post below:&nbsp; Playtesting at scale with Playtester.netSee how we support playtests with early development, feedback gathering, and community building ahead of demos or launch.Read: Precision Playtesting at Scale with Playtester.net\u2019s Network of 750,000 Testers AI-powered Insights Not Just Reporting If you missed it, we\u2019ve introduced a new layer of AI-powered tooling designed to help you understand campaign output faster and with more clarity, without adding extra manual work. That\u2019s where our updated reporting experience comes in: smarter views, quicker insights, and easier ways to spot patterns across content, feedback, and performance. So much influencer content, so little time. With AI Content Analysis &amp; Transcripts, you can turn videos into searchable transcripts and AI-driven insights in a click, reducing manual review and giving you faster, clearer understanding across the coverage that matters. Read: Understanding Content Faster: AI Content Analysis &amp; Transcripts in Partnier For livestreams, where discovery happens fast, and VODs don\u2019t always stick around, our new Stream Snapshots give you reliable visual coverage tracking. The moment a channel goes live, Partnier captures timestamped images, logs title\/status changes, and flags mid-stream category switches. Creating a verifiable visual audit trail to validate deliverables, scan hours in minutes, and support compliance. Read: Stream Snapshots: Reliable Visibility Into Live Coverage (Even When VODs Disappear) Stream Alerts: Real-time Awareness for Live Coverage When a creator goes live with your game, the first minutes matter. Stream Alerts notify you by email the moment a stream starts (on Twitch and YouTube), so your team can jump in while viewers are peaking; thank the creator, answer questions, amplify the moment on socials, or trigger a giveaway at exactly the right time.&nbsp; Over time, these real-time signals also help teams understand what actually moves the needle, feeding back into smarter planning for future beats. Read: Introducing Stream Alerts: Real-Time Awareness for Live Influencer Content Platform Momentum, Network Growth, and What\u2019s Next With so much focus on new capabilities, it\u2019s easy to miss the steady compounding underneath: The Keymailer Influencer Network continues to grow with 55,000 influencers now qualifying for accreditation, discovery keeps getting easier, and we\u2019ve added new layers like Scouting to help teams identify the right influencers faster.&nbsp; On the press side, Game.Press is growing too with over 2,300 outlets &amp; podcasts, and with our investment in Managed Press Scouting &amp; Outreach, we\u2019re closing the gap and bringing the press workflow closer to parity with what publishers already expect on the influencer side. We\u2019re also continuously improving the experience for influencers and journalists, so campaigns run through one unified workflow rather than separate tools and separate effort. If you\u2019re curious about the hard numbers and network stats behind what we achieved in 2025, watch this space. We\u2019ll be publishing a deeper performance<\/p>","protected":false},"author":45,"featured_media":24354,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":"[]"},"categories":[28],"tags":[26,33],"class_list":["post-24351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-updates","tag-blog","tag-spotlight","entry","has-media"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/partnier.com\/zh\/wp-json\/wp\/v2\/posts\/24351","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/partnier.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/partnier.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/partnier.com\/zh\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/partnier.com\/zh\/wp-json\/wp\/v2\/comments?post=24351"}],"version-history":[{"count":9,"href":"https:\/\/partnier.com\/zh\/wp-json\/wp\/v2\/posts\/24351\/revisions"}],"predecessor-version":[{"id":24394,"href":"https:\/\/partnier.com\/zh\/wp-json\/wp\/v2\/posts\/24351\/revisions\/24394"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/partnier.com\/zh\/wp-json\/wp\/v2\/media\/24354"}],"wp:attachment":[{"href":"https:\/\/partnier.com\/zh\/wp-json\/wp\/v2\/media?parent=24351"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/partnier.com\/zh\/wp-json\/wp\/v2\/categories?post=24351"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/partnier.com\/zh\/wp-json\/wp\/v2\/tags?post=24351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}