{"id":24278,"date":"2025-11-27T12:11:45","date_gmt":"2025-11-27T12:11:45","guid":{"rendered":"https:\/\/partnier.com\/?p=24278"},"modified":"2025-11-27T13:24:37","modified_gmt":"2025-11-27T13:24:37","slug":"native-social-ads","status":"publish","type":"post","link":"https:\/\/partnier.com\/zh\/blog\/spotlight\/native-social-ads\/","title":{"rendered":"Reach the Right Feeds with Native Social Ads: Putting Your Games In Front of 45,000 Influencers and Press"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>TL;DR<\/strong> Creating scroll-stopping social posts for your game is time-consuming, especially if you want more than a flat screenshot and a generic template. Partnier\u2019s Native Social Ads turn your existing assets into polished, animated, multi-language (English, Spanish, Japanese and Chinese) social posts that reach 45,000 influencers and press across X, Facebook, TikTok, Instagram and Bluesky.<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-4783bed2488ce3a3e29e52560bdbe82a wp-block-paragraph\" style=\"color:#3157dd\">Have questions? <span style=\"text-decoration: underline;\"><a href=\"https:\/\/partnier.com\/book-a-chat\/?utm_source=blogs&amp;utm_campaign=nativesocialads\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Book a chat<\/strong><\/a><\/span> with our account management team.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Native Social Ads Turn Social From a Chore to Channel<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Creating standout social posts for your game can be harder than it looks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Between juggling trailers, Steam builds, store pages, press lists, influencer outreach, internal approvals, and a dozen competing deadlines. Sitting down to craft a perfectly looped clip, a thumb-stopping frame, translated copy, and platform-specific sizes and formats can slip down the list.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yet those social moments are exactly where a lot of your potential influencers and press first see your game.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is where Partnier\u2019s <strong>Native Social Ads<\/strong> come in. We turn your trailers and game art into platform-native, highly shareable social posts that reach tens of thousands of influencers and press, in multiple languages, across all the major platforms, and give you reusable assets you can drop straight into your own channels too.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/How-Native-Social-Ads-Turn-Social-From-a-Chore-to-Channel-1024x683.jpg\" alt=\"Partnier social ads example showing a game trailer post displayed on desktop, demonstrating how Native Social Ads convert social from a chore into a performance channel.\" class=\"wp-image-24288\" srcset=\"https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/How-Native-Social-Ads-Turn-Social-From-a-Chore-to-Channel-1024x683.jpg 1024w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/How-Native-Social-Ads-Turn-Social-From-a-Chore-to-Channel-300x200.jpg 300w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/How-Native-Social-Ads-Turn-Social-From-a-Chore-to-Channel-768x512.jpg 768w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/How-Native-Social-Ads-Turn-Social-From-a-Chore-to-Channel-1536x1024.jpg 1536w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/How-Native-Social-Ads-Turn-Social-From-a-Chore-to-Channel-18x12.jpg 18w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/How-Native-Social-Ads-Turn-Social-From-a-Chore-to-Channel-272x182.jpg 272w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/How-Native-Social-Ads-Turn-Social-From-a-Chore-to-Channel.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Who You Reach When You Use Partnier Socials<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Our social following is built for game marketing, not for general consumer reach. Around 45,000 influencers and press follow us across our social channels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When we post your game, we are putting it directly in front of influencers who may not yet have logged in to<strong> <\/strong><a href=\"https:\/\/partnier.com\/keymailer\/\" target=\"_blank\" rel=\"noreferrer noopener\">Keymailer<\/a> or browse the Discover page while your promotions are running. Journalists and editors looking for new titles to cover. Regional influencers who engage more with content in their own language.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We run <strong>English, Spanish, Japanese and Chinese language<\/strong> social accounts, so your update is not just translated, it is also published to localised audiences that respond better to native content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And we do this across the major platforms where your creators already live: <a href=\"https:\/\/x.com\/Keymailer\">X<\/a>, <a href=\"https:\/\/www.facebook.com\/keymailer\/\" rel=\"noopener\">Facebook<\/a>, <a href=\"https:\/\/www.tiktok.com\/@keymailerltd\" rel=\"noopener\">TikTok<\/a>, <a href=\"https:\/\/www.instagram.com\/keymailer\/\" rel=\"noopener\">Instagram<\/a> and <a href=\"https:\/\/bsky.app\/profile\/keymailer.bsky.social\" rel=\"noopener\">Bluesky<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Giving you wider global reach and tighter regional targeting into multiple influencer communities with a single booking, using one creative concept and one workflow.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our social audience is overwhelmingly made up of influencers and professional press accounts. Very few general consumers, gamers or non-industry followers.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/Who-You-Reach-When-You-Use-Partnier-Socials-1024x683.jpg\" alt=\"Partnier social ads distributed across multi-language channels on X, Facebook, TikTok, Instagram, and Bluesky to reach 45,000 influencers and press.\" class=\"wp-image-24287\" srcset=\"https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/Who-You-Reach-When-You-Use-Partnier-Socials-1024x683.jpg 1024w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/Who-You-Reach-When-You-Use-Partnier-Socials-300x200.jpg 300w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/Who-You-Reach-When-You-Use-Partnier-Socials-768x512.jpg 768w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/Who-You-Reach-When-You-Use-Partnier-Socials-1536x1024.jpg 1536w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/Who-You-Reach-When-You-Use-Partnier-Socials-18x12.jpg 18w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/Who-You-Reach-When-You-Use-Partnier-Socials-272x182.jpg 272w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/Who-You-Reach-When-You-Use-Partnier-Socials.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Why Animation and Motion Matter For Engagement<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You already know that a flat screenshot is rarely enough. Feeds are noisy, everything is moving, and your game often gets a fraction of a second to make an impression.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Animated social posts help you win that moment:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Movement catches the eye<\/strong> in fast-scroll feeds, especially on TikTok and Instagram Reels<\/li>\n\n\n\n<li><strong>Framed trailers carry more information<\/strong>, for example logo, release window, platform icons, reviews or quotes, all without cluttering the video itself<\/li>\n\n\n\n<li><strong>Branded motion builds recall<\/strong>, so influencers are more likely to recognize your game when they see it again on other promotions, Steam and consoles, or your campaigns on Keymailer<\/li>\n\n\n\n<li><strong>Loop-friendly edits encourage replays and shares<\/strong>, which pushes your post further into creator timelines<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Our design team spends all day every day producing content designed to be shared by influencers and press. They know what works and what tends to get scrolled past.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Native Social Ads That Do the Hard Work For You<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Native Social Ads are one of the PROMOTIONS you can book in Partnier, alongside Press Newsletters, Influencer Newsletters, Discover Page Ads, Press Blasts and Influencer Outreach.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The idea is simple. You bring the assets, we bring:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The <strong>design expertise<\/strong><\/li>\n\n\n\n<li>The <strong>multi-language copywriting and localization<\/strong><\/li>\n\n\n\n<li>The <strong>distribution to our 45,000 influencer and press followers<\/strong><\/li>\n\n\n\n<li>A <strong>reusable asset<\/strong> that you can re-post from your own channels<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">There are four main formats, depending on how much polish and animation you want.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Bronze: Image post<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/Bronze-Image-post-1024x576.jpg\" alt=\"Partnier Bronze Native Social Ad showing still-image social posts created from provided game assets.\" class=\"wp-image-24285\" srcset=\"https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/Bronze-Image-post-1024x576.jpg 1024w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/Bronze-Image-post-300x169.jpg 300w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/Bronze-Image-post-768x432.jpg 768w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/Bronze-Image-post-1536x864.jpg 1536w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/Bronze-Image-post-18x10.jpg 18w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/Bronze-Image-post-800x450.jpg 800w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/Bronze-Image-post.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>What it is<\/strong>: A still image post, created using assets you provide<\/li>\n\n\n\n<li><strong>What we do<\/strong>: Light graphic design edits and layout for social feeds<\/li>\n\n\n\n<li><strong>Where it goes<\/strong>: Posted to our English social accounts<\/li>\n\n\n\n<li><strong>Best for<\/strong>: Simple beats, quick updates, key art reveals, \u201ccoming soon\u201d reminders<br><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Silver: Trailer post<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"405\" src=\"https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/Silver-Trailer-post-1.webp\" alt=\"Partnier Silver-tier Native Social Ad using a trailer-only video post to promote games to influencers and press.\" class=\"wp-image-24281\" srcset=\"https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/Silver-Trailer-post-1.webp 720w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/Silver-Trailer-post-1-300x169.webp 300w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/Silver-Trailer-post-1-18x10.webp 18w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>What it is<\/strong>: A video post using your existing trailer, unedited<\/li>\n\n\n\n<li><strong>What we do<\/strong>: Upload and publish natively on our channels<\/li>\n\n\n\n<li><strong>Where it goes<\/strong>: Posted to our English social accounts<\/li>\n\n\n\n<li><strong>Best for<\/strong>: When your trailer already does the job and you mainly want the distribution<br><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Gold: Branded frame post<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"405\" src=\"https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/Gold-Branded-frame-post-1.webp\" alt=\"Partnier Gold-tier Native Social Ad with a static branded frame around a game trailer, including platforms and key messaging.\" class=\"wp-image-24283\" srcset=\"https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/Gold-Branded-frame-post-1.webp 720w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/Gold-Branded-frame-post-1-300x169.webp 300w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/Gold-Branded-frame-post-1-18x10.webp 18w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>What it is<\/strong>: Your trailer placed into a <strong>static branded frame<\/strong> by our design team<\/li>\n\n\n\n<li><strong>What we do<\/strong>: Design a polished frame that can include logo, platforms, release info, review quotes, call to action etc.<\/li>\n\n\n\n<li><strong>Where it goes<\/strong>: Posted to our <strong>English, Spanish, Japanese and Chinese<\/strong> accounts<\/li>\n\n\n\n<li><strong>Best for<\/strong>: High impact announcements, demo or playtest beats, event visibility<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Platinum: Animated frame post<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"405\" src=\"https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/Platinum-Animated-frame-post-1.webp\" alt=\"Partnier Platinum Native Social Ad featuring a fully animated branded frame around a game trailer for maximum engagement.\" class=\"wp-image-24282\" srcset=\"https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/Platinum-Animated-frame-post-1.webp 720w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/Platinum-Animated-frame-post-1-300x169.webp 300w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/Platinum-Animated-frame-post-1-18x10.webp 18w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>What it is<\/strong>: Your trailer placed into a <strong>fully animated branded frame<\/strong><\/li>\n\n\n\n<li><strong>What we do<\/strong>: Build an animated border and motion graphics around your footage so the entire post feels alive<\/li>\n\n\n\n<li><strong>Where it goes<\/strong>: Posted to our <strong>English, Spanish, Japanese and Chinese<\/strong> accounts<\/li>\n\n\n\n<li><strong>Best for<\/strong>: Launch campaigns, big event beats, hero moments where you want maximum engagement and shareability<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Gold and Platinum are where most teams see the biggest difference. The combination of motion in the frame, clear branding, and multi-language posting tends to deliver stronger influencer engagement than a trailer or screenshot alone.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Dedicated Design Support, Not \u201cJust a Template\u201d<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Quick templates and auto-generated posts can be useful, but they rarely produce something that feels unique to your game.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With Partnier:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Every Native Social Ad is created by our <strong>dedicated graphic design team<\/strong><\/li>\n\n\n\n<li>We can work from <strong>stills, key art, trailers, or short clips<\/strong><\/li>\n\n\n\n<li>We handle <strong>optimised crops and durations<\/strong> for the platforms we are posting to<\/li>\n\n\n\n<li>Your copy is <strong>professionally translated<\/strong> for Chinese, Japanese and Spanish<\/li>\n\n\n\n<li>Most bundles include <strong>unlimited tweak requests for 30 days<\/strong>, so you can iterate without worrying about extra design fees<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">You get all the benefits of having an in-house motion designer focused on socials, without needing to hire one or pull your team off other campaign tasks.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"405\" src=\"https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/Dedicated-Design-Support-Not-Just-a-Template-1.webp\" alt=\"Partnier\u2019s design workflow for Native Social Ads, showing the team\u2019s custom motion graphics, layout options, social-ready asset creation and professionally translated captions for Chinese, Japanese and Spanish.\" class=\"wp-image-24284\" srcset=\"https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/Dedicated-Design-Support-Not-Just-a-Template-1.webp 720w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/Dedicated-Design-Support-Not-Just-a-Template-1-300x169.webp 300w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/Dedicated-Design-Support-Not-Just-a-Template-1-18x10.webp 18w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Assets You Can Reuse and Repurpose<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">One of the biggest upsides of booking social posts through Partnier is that you are not just \u201crenting\u201d reach.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Every asset we create for your Native Social Ad is:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Shared back to you<\/strong> in a usable format<\/li>\n\n\n\n<li><strong>Re-post friendly<\/strong>, so your own social team can publish the same content from your brand accounts<\/li>\n\n\n\n<li>Suitable for <strong>press releases, newsletters, and store updates<\/strong>, where a strong visual can lift click-throughs<\/li>\n\n\n\n<li>Available in <strong>white-label form upon request<\/strong>, if you prefer a version without Partnier branding or calls to action<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">By default, our posts include a clear CTA that sends influencers and press straight to your campaign on Keymailer and Game.Press listing, which lets you capture that interest and turn it into coverage and content.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Native, Not Blocked Ads<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You can always run paid ads on social platforms, and many teams do. Native Social Ads are designed to complement that activity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We post your content <strong>natively<\/strong> to our channels:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The posts appear as organic content in feeds<\/li>\n\n\n\n<li>They are not subject to ad-blockers<\/li>\n\n\n\n<li>They feel like recommendations from a trusted industry account rather than an ad slot<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">That makes them well suited to audiences who are already bombarded with sponsored posts, but still respond to editorial style content from sources they recognise.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Plugging Social Posts Into Your Wider Campaign<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Social posts work best when they are part of a coordinated beat, not a one-off.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We usually recommend booking your Native Social Ads to go live just before, or alongside, your <strong><a href=\"https:\/\/partnier.com\/blog\/updates\/discover-pages-game-discovery\/\" target=\"_blank\" rel=\"noreferrer noopener\">Discover Page promotions<\/a> <\/strong>in the weeks leading into your <strong>launch or major marketing activation.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That way, the influencers and press who see you on native social ads are only one click away from requesting keys, joining your playtest and creating content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because promotions sit inside the same platform, you can line up:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Discover Page Ads<\/li>\n\n\n\n<li>Press and Influencer Newsletters<\/li>\n\n\n\n<li>Direct email Outreach<\/li>\n\n\n\n<li>Press Blasts<\/li>\n\n\n\n<li>Native Social Ads with an animated frame<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">All pointing to the same campaign, with consistent branding and messaging.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/Plugging-Social-Posts-Into-Your-Wider-Campaign-1024x683.jpg\" alt=\"Partnier promotion ecosystem combining social ads with Discover Page Ads, newsletters, press outreach, and influencer tools.\" class=\"wp-image-24286\" srcset=\"https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/Plugging-Social-Posts-Into-Your-Wider-Campaign-1024x683.jpg 1024w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/Plugging-Social-Posts-Into-Your-Wider-Campaign-300x200.jpg 300w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/Plugging-Social-Posts-Into-Your-Wider-Campaign-768x512.jpg 768w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/Plugging-Social-Posts-Into-Your-Wider-Campaign-1536x1024.jpg 1536w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/Plugging-Social-Posts-Into-Your-Wider-Campaign-18x12.jpg 18w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/Plugging-Social-Posts-Into-Your-Wider-Campaign-272x182.jpg 272w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/Plugging-Social-Posts-Into-Your-Wider-Campaign.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">FAQs<\/h2>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary><strong><strong><strong><strong><strong>What are Native Social Ads in Partnier?<\/strong><\/strong><\/strong><\/strong><\/strong><\/summary>\n<p class=\"wp-block-paragraph\">Native Social Ads are one of the PROMOTIONS you can book inside Partnier, alongside Press Newsletters, Influencer Newsletters, Discover Page Ads, Press Blasts and Influencer Outreach. They turn your game assets (stills, key art, trailers) into native social posts on our channels, designed to grab attention from influencers and press.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary><strong><strong><strong><strong><strong>Who do these social posts reach?<\/strong><\/strong><\/strong><\/strong><\/strong><\/summary>\n<p class=\"wp-block-paragraph\">Our combined following is around <strong>45,000 accounts<\/strong>, made up overwhelmingly of <strong>influencers and professional press<\/strong>, not general consumers or gamers.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary><strong><strong><strong><strong><strong><strong>Which social platforms do you post on?<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/summary>\n<p class=\"wp-block-paragraph\">We publish Native Social Ads across our main social channels: X, Facebook, TikTok, Instagram and Bluesky. Your post appears as native content on these channels rather than as a paid ad unit.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary><strong><strong><strong><strong><strong><strong><strong>What languages do you support?<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/summary>\n<p class=\"wp-block-paragraph\">We currently run <strong>English, Spanish, Japanese and Chinese<\/strong> social accounts. For Gold and Platinum posts, we professionally translate your copy and publish localized posts to the regional accounts. Helping your game land better with creators and press who prefer content in their own language.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary><strong><strong><strong><strong><strong><strong><strong><strong>What formats of social posts can I book?<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/summary>\n<p class=\"wp-block-paragraph\">You can choose from <strong>four main formats<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fully animated branded frame around your trailer for maximum impact<\/li>\n\n\n\n<li>Image post using your supplied assets (cropped and laid out for social)<\/li>\n\n\n\n<li>Video post using your trailer, unedited<\/li>\n\n\n\n<li>Static branded frame around your trailer, designed by our team<\/li>\n<\/ul>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary><strong><strong><strong><strong><strong><strong><strong><strong><strong>Do I get the creative assets to reuse on my own channels?<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/summary>\n<p class=\"wp-block-paragraph\">Yes. Every Native Social Ad we create is shared back with you so you can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Repost it from your own brand accounts<\/li>\n\n\n\n<li>Use it in newsletters, press releases or media kits<\/li>\n\n\n\n<li>Drop it into store updates or event announcements<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If you need it, we can also provide a <strong>white-label version<\/strong> without Partnier branding or Keymailer CTAs.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong>What\u2019s the benefit of \u201cnative\u201d posts versus running paid ads myself?<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/summary>\n<p class=\"wp-block-paragraph\">Because we publish as <strong>organic content<\/strong> on our own channels:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Posts are less likely to be blocked or ignored as \u201cjust another ad\u201d<\/li>\n\n\n\n<li>They carry the trust and context of an established industry account<\/li>\n\n\n\n<li>They reach a pre-qualified audience of influencers and press who already follow us for game discovery<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">You can still run your own paid campaigns separately; Native Social Ads are designed to complement that activity.<\/p>\n<\/details>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">How To Get Started<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You can book Native Social Ads directly from the UPGRADES view inside Partnier, either as a standalone booking, as part of a subscription, or within a BOOST package.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you are planning a launch, demo, event presence or creator program in the next few weeks, this is one of the fastest ways to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Get in front of <strong>45,000 influencers and press<\/strong><\/li>\n\n\n\n<li>Ship <strong>high quality animated social assets<\/strong> without derailing your internal team<\/li>\n\n\n\n<li>Create <strong>reusable visuals<\/strong> you can keep deploying across your own channels<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If you want help choosing between Bronze, Silver, Gold and Platinum for your next beat, <a href=\"mailto:account.management@partnier.com\">talk to your Partnier account manager<\/a>, or <a href=\"https:\/\/partnier.com\/book-a-chat\/?utm_source=blogs&amp;utm_campaign=nativesocialads\">reach out to our team<\/a> and we will recommend a setup based on your timing, assets and campaign goals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Partnier unifies the full spectrum of modern game publishing, from playtesting to creator programs, press, events, and live service marketing under one roof. Stream Alerts are one more way we\u2019re helping you stay connected to your creators and communities, in real time.<\/em><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\t\t<div data-elementor-type=\"widget\" data-elementor-id=\"23324\" class=\"elementor elementor-23324\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18524665 exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"18524665\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class='_form_15'><\/div><script type='text\/javascript' src='https:\/\/keymailer.activehosted.com\/f\/embed.php?static=0&id=15&6A80C9B387D07&nostyles=0&preview=0'><\/script><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>TL;DR Creating scroll-stopping social posts for your game is time-consuming, especially if you want more than a flat screenshot and a generic template. Partnier\u2019s Native Social Ads turn your existing assets into polished, animated, multi-language (English, Spanish, Japanese and Chinese) social posts that reach 45,000 influencers and press across X, Facebook, TikTok, Instagram and Bluesky. Have questions? Book a chat with our account management team. How Native Social Ads Turn Social From a Chore to Channel Creating standout social posts for your game can be harder than it looks. Between juggling trailers, Steam builds, store pages, press lists, influencer outreach, internal approvals, and a dozen competing deadlines. Sitting down to craft a perfectly looped clip, a thumb-stopping frame, translated copy, and platform-specific sizes and formats can slip down the list. Yet those social moments are exactly where a lot of your potential influencers and press first see your game. This is where Partnier\u2019s Native Social Ads come in. We turn your trailers and game art into platform-native, highly shareable social posts that reach tens of thousands of influencers and press, in multiple languages, across all the major platforms, and give you reusable assets you can drop straight into your own channels too. Who You Reach When You Use Partnier Socials Our social following is built for game marketing, not for general consumer reach. Around 45,000 influencers and press follow us across our social channels. When we post your game, we are putting it directly in front of influencers who may not yet have logged in to Keymailer or browse the Discover page while your promotions are running. Journalists and editors looking for new titles to cover. Regional influencers who engage more with content in their own language. We run English, Spanish, Japanese and Chinese language social accounts, so your update is not just translated, it is also published to localised audiences that respond better to native content. And we do this across the major platforms where your creators already live: X, Facebook, TikTok, Instagram and Bluesky Giving you wider global reach and tighter regional targeting into multiple influencer communities with a single booking, using one creative concept and one workflow. Our social audience is overwhelmingly made up of influencers and professional press accounts. Very few general consumers, gamers or non-industry followers. Why Animation and Motion Matter For Engagement You already know that a flat screenshot is rarely enough. Feeds are noisy, everything is moving, and your game often gets a fraction of a second to make an impression. Animated social posts help you win that moment: Our design team spends all day every day producing content designed to be shared by influencers and press. They know what works and what tends to get scrolled past. Native Social Ads That Do the Hard Work For You Native Social Ads are one of the PROMOTIONS you can book in Partnier, alongside Press Newsletters, Influencer Newsletters, Discover Page Ads, Press Blasts and Influencer Outreach. The idea is simple. You bring the assets, we bring: There are four main formats, depending on how much polish and animation you want. Bronze: Image post Silver: Trailer post Gold: Branded frame post Platinum: Animated frame post Gold and Platinum are where most teams see the biggest difference. The combination of motion in the frame, clear branding, and multi-language posting tends to deliver stronger influencer engagement than a trailer or screenshot alone. Dedicated Design Support, Not \u201cJust a Template\u201d Quick templates and auto-generated posts can be useful, but they rarely produce something that feels unique to your game. With Partnier: You get all the benefits of having an in-house motion designer focused on socials, without needing to hire one or pull your team off other campaign tasks. Assets You Can Reuse and Repurpose One of the biggest upsides of booking social posts through Partnier is that you are not just \u201crenting\u201d reach. Every asset we create for your Native Social Ad is: By default, our posts include a clear CTA that sends influencers and press straight to your campaign on Keymailer and Game.Press listing, which lets you capture that interest and turn it into coverage and content. Native, Not Blocked Ads You can always run paid ads on social platforms, and many teams do. Native Social Ads are designed to complement that activity. We post your content natively to our channels: That makes them well suited to audiences who are already bombarded with sponsored posts, but still respond to editorial style content from sources they recognise. Plugging Social Posts Into Your Wider Campaign Social posts work best when they are part of a coordinated beat, not a one-off. We usually recommend booking your Native Social Ads to go live just before, or alongside, your Discover Page promotions in the weeks leading into your launch or major marketing activation. That way, the influencers and press who see you on native social ads are only one click away from requesting keys, joining your playtest and creating content. Because promotions sit inside the same platform, you can line up: All pointing to the same campaign, with consistent branding and messaging. FAQs How To Get Started You can book Native Social Ads directly from the UPGRADES view inside Partnier, either as a standalone booking, as part of a subscription, or within a BOOST package. If you are planning a launch, demo, event presence or creator program in the next few weeks, this is one of the fastest ways to: If you want help choosing between Bronze, Silver, Gold and Platinum for your next beat, talk to your Partnier account manager, or reach out to our team and we will recommend a setup based on your timing, assets and campaign goals. Partnier unifies the full spectrum of modern game publishing, from playtesting to creator programs, press, events, and live service marketing under one roof. Stream Alerts are one more way we\u2019re helping you stay connected to your creators and communities, in real time.<\/p>","protected":false},"author":42,"featured_media":24289,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":"[]"},"categories":[32],"tags":[26,33],"class_list":["post-24278","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spotlight","tag-blog","tag-spotlight","entry","has-media"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/partnier.com\/zh\/wp-json\/wp\/v2\/posts\/24278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/partnier.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/partnier.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/partnier.com\/zh\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/partnier.com\/zh\/wp-json\/wp\/v2\/comments?post=24278"}],"version-history":[{"count":4,"href":"https:\/\/partnier.com\/zh\/wp-json\/wp\/v2\/posts\/24278\/revisions"}],"predecessor-version":[{"id":24294,"href":"https:\/\/partnier.com\/zh\/wp-json\/wp\/v2\/posts\/24278\/revisions\/24294"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/partnier.com\/zh\/wp-json\/wp\/v2\/media\/24289"}],"wp:attachment":[{"href":"https:\/\/partnier.com\/zh\/wp-json\/wp\/v2\/media?parent=24278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/partnier.com\/zh\/wp-json\/wp\/v2\/categories?post=24278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/partnier.com\/zh\/wp-json\/wp\/v2\/tags?post=24278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}