{"id":24242,"date":"2025-11-11T12:17:02","date_gmt":"2025-11-11T12:17:02","guid":{"rendered":"https:\/\/partnier.com\/?p=24242"},"modified":"2025-11-13T11:50:37","modified_gmt":"2025-11-13T11:50:37","slug":"eventpromo-steam-themed-event","status":"publish","type":"post","link":"https:\/\/partnier.com\/zh\/blog\/spotlight\/eventpromo-steam-themed-event\/","title":{"rendered":"Amplifying Steam Themed Events: How Partnier Turns Moments into Momentum"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>TL;DR:<\/strong> Partnier bundles a set of games from each <strong>Steam themed event<\/strong> into one curated collection that creators can stream through night after night and press can cover in roundups and comparative reviews. We amplify with influencer and press newsletters, ads on the influencer and press portals, multi\u2011platform and multi\u2011language social posts to 45,000 followers who are mainly press and influencers, and showreel of participating games. Driving steady discovery for new and back catalog titles.<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-5080b768c55881ec5e41853b7dac820c wp-block-paragraph\" style=\"color:#3157dd\">Have questions? <span style=\"text-decoration: underline;\"><a href=\"https:\/\/partnier.com\/book-a-chat\/?utm_source=blogs&amp;utm_campaign=steamthemedevents\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Book a chat<\/strong><\/a><\/span> with our account management team.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Steam Themed Events: Bringing Your Game to the Forefront<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Every few weeks, <a href=\"https:\/\/partner.steamgames.com\/doc\/marketing\/upcoming_events\/themed_sales\" target=\"_blank\" rel=\"noreferrer noopener\">Steam<\/a> lights up with a themed event, whether it\u2019s celebrating horror games for <strong>The Steam Scream<\/strong>, something more cozy for <strong>Fishing Fest<\/strong>, or fast-paced fun for <strong>Racing Fest<\/strong>. And every time it happens, influencers, press, and players flock to discover what\u2019s popular, genre gems and classics.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At Partnier, we make sure your game doesn\u2019t just appear in these moments, it stands out. Our EventPromo service turns these platform moments into opportunities for visibility, community growth, and lasting engagement. And it\u2019s not just for new releases: it\u2019s a smart way to revive your back catalog, maintain positive momentum and keep players coming back.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/Steam-Themed-Events-Bringing-Your-Game-to-the-Forefront-1024x683.jpg\" alt=\"Partnier EventPromo bringing games to the forefront during Steam-themed events with curated storefront features and creator-friendly collections\" class=\"wp-image-24249\" srcset=\"https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/Steam-Themed-Events-Bringing-Your-Game-to-the-Forefront-1024x683.jpg 1024w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/Steam-Themed-Events-Bringing-Your-Game-to-the-Forefront-300x200.jpg 300w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/Steam-Themed-Events-Bringing-Your-Game-to-the-Forefront-768x512.jpg 768w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/Steam-Themed-Events-Bringing-Your-Game-to-the-Forefront-1536x1024.jpg 1536w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/Steam-Themed-Events-Bringing-Your-Game-to-the-Forefront-18x12.jpg 18w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/Steam-Themed-Events-Bringing-Your-Game-to-the-Forefront-272x182.jpg 272w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/Steam-Themed-Events-Bringing-Your-Game-to-the-Forefront.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">What Is a Steam Themed EventPromo?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Steam\u2019s themed events are shared celebrations built around genres, moods, and mechanics like the Creature Collector Fest or Wargames Fest. Each one brings a surge of visibility to the games featured on the storefront.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Partnier\u2019s themed EventPromo turns these events into a multi-channel moment. While Steam drives discovery, we take it further by putting your game in front of influencers, journalists, and fans.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Creators and press discover these campaigns when they land on the Discover pages of <a href=\"https:\/\/partnier.com\/keymailer\/\" target=\"_blank\" rel=\"noreferrer noopener\">Keymailer<\/a> or <a href=\"https:\/\/partnier.com\/game-press\/\" target=\"_blank\" rel=\"noreferrer noopener\">Game.Press<\/a><strong>.<\/strong> The themed collection presents a curated and stylized page of 20+ games, all with a consistent theme, giving them a cohesive and topical content to stream every day of the week.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We also see influencers and press creating compilation, round-ups, and comparative content (e.g., \u201cTop 10,\u201d \u201cHidden Gems,\u201d \u201cBest ofs). The result is a ready-made editorial &amp; streaming plan. Tight, thematic, and easy to program, fueling everything from casual Just Chatting segments and Let\u2019s Plays to deeper features and reviews across their channels.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/What-Is-a-Steam-Themed-EventPromo-1024x683.jpg\" alt=\"Steam Zombies vs Vampire Fest on Keymailer\u2019s discover page\" class=\"wp-image-24248\" srcset=\"https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/What-Is-a-Steam-Themed-EventPromo-1024x683.jpg 1024w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/What-Is-a-Steam-Themed-EventPromo-300x200.jpg 300w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/What-Is-a-Steam-Themed-EventPromo-768x512.jpg 768w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/What-Is-a-Steam-Themed-EventPromo-1536x1024.jpg 1536w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/What-Is-a-Steam-Themed-EventPromo-18x12.jpg 18w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/What-Is-a-Steam-Themed-EventPromo-272x182.jpg 272w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/What-Is-a-Steam-Themed-EventPromo.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Why It Matters: A Proven, Ongoing Rhythm<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For over a year, we\u2019ve powered amplification for every single Steam-themed event, building a regular heartbeat of discovery across our ecosystem of creators, press, and social channels.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That consistency means influencers and press now expect to see our collections whenever a new theme goes live. Right now, we\u2019re running themed promos roughly twice a month which means there\u2019s always an opportunity just around the corner to feature your game.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>On Steam this week<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Animal Fest: Nov 10 to 17<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>December 2025<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sports Fest: Dec 8 to 15<\/li>\n\n\n\n<li>2025 Steam Winter Sale: December 18 \u2013 January 5<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>January 2026<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Detective Fest: January 12 &#8211; January 19<\/li>\n\n\n\n<li>Board Game Fest: January 26 &#8211; February 2<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>February 2026<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Typing Fest: February 5 &#8211; February 9 (Spotlight Fest)<\/li>\n\n\n\n<li>PvP Fest: February 9 &#8211; February 16<\/li>\n\n\n\n<li>Horse Fest: February 19 &#8211; February 23 (Spotlight Fest)<\/li>\n\n\n\n<li>Steam Next Fest &#8211; February 2026 Edition: February 23 &#8211; March 2<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Steam is just the start: We\u2019re expanding EventPromos to PC and console storefronts like PlayStation, Xbox, Epic and Switch, with a regular cadence rolling out in 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We also have EventPromos specifically for seasonal sales and Steam Next Fest. But we\u2019ll cover seasonal sales in more detail another time. You can read more on our Next Fest EventPromos <a href=\"https:\/\/partnier.com\/blog\/updates\/steam-next-fest-event-promo\/\" target=\"_blank\" rel=\"noreferrer noopener\">here.<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/Why-It-Matters-A-Proven-Ongoing-Rhythm-1024x683.jpg\" alt=\"Steam Scream IV feature tile on Keymailer\u2019s Discover page\" class=\"wp-image-24247\" srcset=\"https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/Why-It-Matters-A-Proven-Ongoing-Rhythm-1024x683.jpg 1024w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/Why-It-Matters-A-Proven-Ongoing-Rhythm-300x200.jpg 300w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/Why-It-Matters-A-Proven-Ongoing-Rhythm-768x512.jpg 768w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/Why-It-Matters-A-Proven-Ongoing-Rhythm-1536x1024.jpg 1536w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/Why-It-Matters-A-Proven-Ongoing-Rhythm-18x12.jpg 18w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/Why-It-Matters-A-Proven-Ongoing-Rhythm-272x182.jpg 272w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/Why-It-Matters-A-Proven-Ongoing-Rhythm.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">How Partnier\u2019s EventPromo Boosts Visibility During Steam-Themed Events<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When you join a themed EventPromo, your game becomes part of a high-visibility collection. EventPromos include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Full-width Spotlight ad<\/strong>, featuring key titles on Keymailer and Game.Press<\/li>\n\n\n\n<li>A <strong>styled collection page<\/strong> themed around the event\u2019s style and tone<\/li>\n\n\n\n<li>Platform visibility through <strong>half-width Featured video ads<\/strong> on Keymailer and Game.Press<\/li>\n\n\n\n<li><strong>Dedicated newsletters<\/strong> to 50,000 press and influencers&nbsp;<\/li>\n\n\n\n<li><strong>Social coverage<\/strong> across X, Facebook, Instagram, Bluesky and TikTok including dedicated Spanish, Japanese and Chinese speakers reaching our 45,000 followers (influencer and press)<\/li>\n\n\n\n<li><strong>Inclusion in a showreel<\/strong>, highlighting participating games<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Participation levels are tiered to fit every budget:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Standard<\/strong>: inclusion in the event collection<\/li>\n\n\n\n<li><strong>Promoted<\/strong>: elevated visibility in newsletters and listings<\/li>\n\n\n\n<li><strong>Featured<\/strong>: top-of-page and masthead placement, plus showreel priority. Your game will be prominently featured on all promotional materials, ensuring maximum exposure.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/How-Partniers-EventPromo-Boosts-Visibility-During-Steam-Themed-Events-1024x683.jpg\" alt=\"Partnier curated Keymailer and Game.Press collection, newsletters, socials, and featured placements around each Steam themed-event\" class=\"wp-image-24244\" srcset=\"https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/How-Partniers-EventPromo-Boosts-Visibility-During-Steam-Themed-Events-1024x683.jpg 1024w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/How-Partniers-EventPromo-Boosts-Visibility-During-Steam-Themed-Events-300x200.jpg 300w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/How-Partniers-EventPromo-Boosts-Visibility-During-Steam-Themed-Events-768x512.jpg 768w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/How-Partniers-EventPromo-Boosts-Visibility-During-Steam-Themed-Events-1536x1024.jpg 1536w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/How-Partniers-EventPromo-Boosts-Visibility-During-Steam-Themed-Events-18x12.jpg 18w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/How-Partniers-EventPromo-Boosts-Visibility-During-Steam-Themed-Events-272x182.jpg 272w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/How-Partniers-EventPromo-Boosts-Visibility-During-Steam-Themed-Events.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Already a Catalog Subscriber? You\u2019re Already In!<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you already have a Catalog subscription, your games are automatically included in these themed EventPromos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re not yet a subscriber, you can either:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Upgrade<\/strong> to a Catalog Plan to gain access for all events, or<\/li>\n\n\n\n<li><strong>Buy individual entitlements<\/strong> to participate in specific themed promos.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Either way, inclusion connects your game to a constant rhythm of discovery and coverage that can drive new wishlists, content, and player interest, even for titles already launched.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How it works:<\/strong> use your Catalog Plan inclusion or buy EventPromo in the shop, send a quick note to your Account Manager, and you\u2019re done. We handle the placement and creatives end-to-end.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Kind of Results Can You Expect?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Results vary by theme and niche, here are the results from this year&#8217;s Steam Racing Fest:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>16 games<\/li>\n\n\n\n<li>3,000 requests<\/li>\n\n\n\n<li>1,700,000 views<\/li>\n\n\n\n<li>110 press articles<\/li>\n\n\n\n<li>13,550,000 monthly press reach<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These are shared amplification events, every participating title benefits from being part of a wider wave of creator interest and press coverage, reinforcing the theme and driving cumulative reach.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your data stays yours: all performance for your games is visible in your own Partnier dashboard. No waiting for special reports, and no other participant can see your results.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/What-Kind-of-Results-Can-You-Expect-1024x683.jpg\" alt=\"Grid of publisher logos that support Partnier campaigns for Steam-themed events, including tinyBuild, PQube, Jackbox Games, Gigantic, ASH Games, Retroware, Tripwire, Assemble Entertainment, Super Rare Originals, Idea Factory, Kwalee, Kalypso, Fast Travel Games, Silver Lining, CreativeForge, Polden, Kasedo Games, Ultimate Games, and DRAGO\" class=\"wp-image-24245\" srcset=\"https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/What-Kind-of-Results-Can-You-Expect-1024x683.jpg 1024w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/What-Kind-of-Results-Can-You-Expect-300x200.jpg 300w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/What-Kind-of-Results-Can-You-Expect-768x512.jpg 768w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/What-Kind-of-Results-Can-You-Expect-1536x1024.jpg 1536w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/What-Kind-of-Results-Can-You-Expect-18x12.jpg 18w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/What-Kind-of-Results-Can-You-Expect-272x182.jpg 272w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/What-Kind-of-Results-Can-You-Expect.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">From Visibility to Velocity<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Steam events create a surge of attention. Partnier\u2019s job is to make sure that surge doesn\u2019t just pass by your title.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because every activation we run is backed by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Our network of <strong>50,000 influencers<\/strong><\/li>\n\n\n\n<li>A press network of <strong>2,500 journalists<\/strong><\/li>\n\n\n\n<li>Owned media across Keymailer, Game.Press, and social<\/li>\n\n\n\n<li>Dedicated creative and campaign teams for visuals and video production<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s what makes these promotions more than just a listing, they\u2019re a fully orchestrated campaign, synced with Steam\u2019s biggest moments.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/From-Visibility-to-Velocity-1024x683.jpg\" alt=\"Four Steam-themed event banners shown as a set, including Steam Wargames Fest, Steam Couch Co Op Fest, Steam Creature Collector Fest and a Steam Cooking Fest panel with Overcooked 2, Kebab Chefs, and Inn Tycoon\" class=\"wp-image-24243\" srcset=\"https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/From-Visibility-to-Velocity-1024x683.jpg 1024w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/From-Visibility-to-Velocity-300x200.jpg 300w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/From-Visibility-to-Velocity-768x512.jpg 768w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/From-Visibility-to-Velocity-1536x1024.jpg 1536w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/From-Visibility-to-Velocity-18x12.jpg 18w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/From-Visibility-to-Velocity-272x182.jpg 272w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/11\/From-Visibility-to-Velocity.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">FAQs<\/h2>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary><strong><strong><strong>Do I qualify if my game isn\u2019t new?<\/strong><\/strong><\/strong><\/summary>\n<p class=\"wp-block-paragraph\">Yes. Back catalog titles perform well in themed collections, especially if they fit the theme or have recent updates.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary><strong><strong><strong>How is this different from a single-game activation?<\/strong><\/strong><\/strong><\/summary>\n<p class=\"wp-block-paragraph\">Single-game = your title alone across our channels. <strong>Themed events<\/strong> = your title promoted <strong>alongside a curated set<\/strong> that fits the Steam theme. Influencers love the \u201cplaylist\u201d effect and often cover multiple games in a run.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary><strong><strong><strong><strong>What if I already have a influencer\/press campaign running with Partnier?<\/strong><\/strong><\/strong><\/strong><\/summary>\n<p class=\"wp-block-paragraph\">No conflict. The themed promo adds contextual discovery and a second path to content, many creators find you via the collection.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary><strong><strong><strong><strong><strong>Can I join if I\u2019m not a Catalog subscriber?<\/strong><\/strong><\/strong><\/strong><\/strong><\/summary>\n<p class=\"wp-block-paragraph\">Yes, purchase an individual entitlement for a specific event, or upgrade to Catalog for ongoing inclusion.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary><strong><strong><strong><strong><strong><strong>What kind of results should I expect?<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/summary>\n<p class=\"wp-block-paragraph\">Benchmarks vary by theme and inventory. But the 2025 Steam Scream 4 received 6,300 requests, 4,350,000 views and 80 articles published on outlets with 32,600,000 monthly visitors.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary><strong><strong><strong><strong><strong><strong><strong>What do you need from me, and when?<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/summary>\n<p class=\"wp-block-paragraph\">All we need is a snippet of copy about your game, a link to your Steam listing and creative assets depending on your level of participation. We recommend submitting assets 7\u201310 days before the event window.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary><strong><strong><strong><strong><strong><strong><strong><strong>How is performance tracked?<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/summary>\n<p class=\"wp-block-paragraph\">We monitor influencer and press output, views, sentiment, and compliance across our integrated stack. You\u2019ll get a post-event summary.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary><strong><strong><strong><strong><strong><strong><strong><strong><strong>Is there regional\/language support?<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/summary>\n<p class=\"wp-block-paragraph\">Yes, our press and creator networks are global, with multi-language coverage.<\/p>\n<\/details>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Join the Next Event<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If your game is appearing, or could appear, in an upcoming Steam-themed event, now is the time to get in touch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/partnier.com\/book-a-chat\/?utm_source=blogs&amp;utm_campaign=steamthemedevents\" target=\"_blank\" rel=\"noreferrer noopener\">Book a call <\/a>with your account manager via the platform, or reach out to our Business Development team if you\u2019d prefer a full-service, managed campaign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s make sure your next event appearance gets the attention it deserves.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\t\t<div data-elementor-type=\"widget\" data-elementor-id=\"23324\" class=\"elementor elementor-23324\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18524665 exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"18524665\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class='_form_15'><\/div><script type='text\/javascript' src='https:\/\/keymailer.activehosted.com\/f\/embed.php?static=0&id=15&6A80C8A873478&nostyles=0&preview=0'><\/script><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>TL;DR: Partnier bundles a set of games from each Steam themed event into one curated collection that creators can stream through night after night and press can cover in roundups and comparative reviews. We amplify with influencer and press newsletters, ads on the influencer and press portals, multi\u2011platform and multi\u2011language social posts to 45,000 followers who are mainly press and influencers, and showreel of participating games. Driving steady discovery for new and back catalog titles. Have questions? Book a chat with our account management team. Steam Themed Events: Bringing Your Game to the Forefront Every few weeks, Steam lights up with a themed event, whether it\u2019s celebrating horror games for The Steam Scream, something more cozy for Fishing Fest, or fast-paced fun for Racing Fest. And every time it happens, influencers, press, and players flock to discover what\u2019s popular, genre gems and classics.&nbsp; At Partnier, we make sure your game doesn\u2019t just appear in these moments, it stands out. Our EventPromo service turns these platform moments into opportunities for visibility, community growth, and lasting engagement. And it\u2019s not just for new releases: it\u2019s a smart way to revive your back catalog, maintain positive momentum and keep players coming back. What Is a Steam Themed EventPromo? Steam\u2019s themed events are shared celebrations built around genres, moods, and mechanics like the Creature Collector Fest or Wargames Fest. Each one brings a surge of visibility to the games featured on the storefront. Partnier\u2019s themed EventPromo turns these events into a multi-channel moment. While Steam drives discovery, we take it further by putting your game in front of influencers, journalists, and fans. Creators and press discover these campaigns when they land on the Discover pages of Keymailer or Game.Press. The themed collection presents a curated and stylized page of 20+ games, all with a consistent theme, giving them a cohesive and topical content to stream every day of the week.&nbsp; We also see influencers and press creating compilation, round-ups, and comparative content (e.g., \u201cTop 10,\u201d \u201cHidden Gems,\u201d \u201cBest ofs). The result is a ready-made editorial &amp; streaming plan. Tight, thematic, and easy to program, fueling everything from casual Just Chatting segments and Let\u2019s Plays to deeper features and reviews across their channels. Why It Matters: A Proven, Ongoing Rhythm For over a year, we\u2019ve powered amplification for every single Steam-themed event, building a regular heartbeat of discovery across our ecosystem of creators, press, and social channels.&nbsp; That consistency means influencers and press now expect to see our collections whenever a new theme goes live. Right now, we\u2019re running themed promos roughly twice a month which means there\u2019s always an opportunity just around the corner to feature your game. On Steam this week December 2025 January 2026 February 2026 Steam is just the start: We\u2019re expanding EventPromos to PC and console storefronts like PlayStation, Xbox, Epic and Switch, with a regular cadence rolling out in 2026. We also have EventPromos specifically for seasonal sales and Steam Next Fest. But we\u2019ll cover seasonal sales in more detail another time. You can read more on our Next Fest EventPromos here. How Partnier\u2019s EventPromo Boosts Visibility During Steam-Themed Events When you join a themed EventPromo, your game becomes part of a high-visibility collection. EventPromos include: Participation levels are tiered to fit every budget: Already a Catalog Subscriber? You\u2019re Already In! If you already have a Catalog subscription, your games are automatically included in these themed EventPromos. If you\u2019re not yet a subscriber, you can either: Either way, inclusion connects your game to a constant rhythm of discovery and coverage that can drive new wishlists, content, and player interest, even for titles already launched. How it works: use your Catalog Plan inclusion or buy EventPromo in the shop, send a quick note to your Account Manager, and you\u2019re done. We handle the placement and creatives end-to-end. What Kind of Results Can You Expect? Results vary by theme and niche, here are the results from this year&#8217;s Steam Racing Fest: These are shared amplification events, every participating title benefits from being part of a wider wave of creator interest and press coverage, reinforcing the theme and driving cumulative reach. Your data stays yours: all performance for your games is visible in your own Partnier dashboard. No waiting for special reports, and no other participant can see your results. From Visibility to Velocity Steam events create a surge of attention. Partnier\u2019s job is to make sure that surge doesn\u2019t just pass by your title. Because every activation we run is backed by: That\u2019s what makes these promotions more than just a listing, they\u2019re a fully orchestrated campaign, synced with Steam\u2019s biggest moments. FAQs Join the Next Event If your game is appearing, or could appear, in an upcoming Steam-themed event, now is the time to get in touch. Book a call with your account manager via the platform, or reach out to our Business Development team if you\u2019d prefer a full-service, managed campaign. Let\u2019s make sure your next event appearance gets the attention it deserves.<\/p>","protected":false},"author":42,"featured_media":24246,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":"[]"},"categories":[32],"tags":[26,33],"class_list":["post-24242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spotlight","tag-blog","tag-spotlight","entry","has-media"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/partnier.com\/zh\/wp-json\/wp\/v2\/posts\/24242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/partnier.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/partnier.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/partnier.com\/zh\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/partnier.com\/zh\/wp-json\/wp\/v2\/comments?post=24242"}],"version-history":[{"count":4,"href":"https:\/\/partnier.com\/zh\/wp-json\/wp\/v2\/posts\/24242\/revisions"}],"predecessor-version":[{"id":24255,"href":"https:\/\/partnier.com\/zh\/wp-json\/wp\/v2\/posts\/24242\/revisions\/24255"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/partnier.com\/zh\/wp-json\/wp\/v2\/media\/24246"}],"wp:attachment":[{"href":"https:\/\/partnier.com\/zh\/wp-json\/wp\/v2\/media?parent=24242"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/partnier.com\/zh\/wp-json\/wp\/v2\/categories?post=24242"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/partnier.com\/zh\/wp-json\/wp\/v2\/tags?post=24242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}