Have questions? Book a chat<\/strong><\/a><\/span> with our account management team.<\/p>\n\n\n\n When we launched as Keymailer<\/strong><\/a>, our goal was simple: help developers get their games into the hands of the right creators. It was a new idea at the time. A trusted way to connect studios with influencers for authentic, organic coverage. That focus built one of the largest verified creator networks in the world, reaching billions of followers across YouTube and Twitch.<\/p>\n\n\n\n But as our clients\u2019 needs grew, so did we. Studios wanted to reach press and journalists, run playtests, manage paid collaborations, and tie everything together across multiple channels and languages.<\/p>\n\n\n\n That journey led us to Partnier.<\/p>\n\n\n\n Partnier<\/strong> is the central hub, the platform where publishers, developers, and agencies log in to manage every type of campaign. From here, they can access all the connected portals that power the broader ecosystem:<\/p>\n\n\n\n Together, these portals connect every part of the publishing process. From early testing to long-term coverage.<\/p>\n\n\n\n Over the past few years, we\u2019ve grown beyond our roots in organic influencer outreach.<\/p>\n\n\n\n Event Promo<\/strong><\/a>\u2019s have become one of the most popular services. We now run two or more themed event activations every month, timed with Steam festivals, seasonal sales, and platform showcases.<\/p>\n\n\n\n Giftingbot<\/strong><\/a>, our free Discord-native code distribution tool makes it easy to share gaming items with your communities where they hang out, Discord.<\/p>\n\n\n\n We\u2019ve also launched Creator Connect. A program that introduces press and influencers to studios during in-person events, helping campaigns bridge the gap between digital and physical.<\/p>\n\n\n\n And in 2025, we unveiled Nova Game Expo<\/strong><\/a>. An immersive, 3D virtual event space that combines live announcements, interactive kiosks, and AI-powered NPC hosts who can speak any language. It\u2019s a global showcase designed for the new era of digital events.<\/p>\n\n\n\n While each portal serves a different audience, they all connect through the Partnier dashboard, where publishers and promoters can plan and monitor their activity across channels.<\/p>\n\n\n\n Partnier\u2019s analytics and intelligence layer gives clients real-time visibility into influencer content, press coverage, and community activity. It tracks over 500,000 gaming channels globally, providing speech-to-text transcription, sentiment analysis, and compliance monitoring to ensure transparency and performance across every campaign.<\/p>\n\n\n\n We now operate across three continents, with teams fluent in English, Japanese, Chinese, Spanish, Brazilian Portuguese, and German<\/strong>. That multilingual, multicultural capability allows us to support publishers and agencies running campaigns that target global audiences, from Asia to Europe to the Americas.<\/p>\n\n\n\n Whether you\u2019re coordinating coverage in Tokyo, running a regional press campaign in Spanish, or managing influencer activations across Latin America, our teams can help you engage the right voices in the right regions.<\/p>\n\n\n\n Partnier supports your publishing journey from the moment a game is first announced:<\/p>\n\n\n\n Each stage can be self-served, assisted by an account manager, or fully managed by our in-house campaign team.<\/p>\n\n\n\n And with our growing creative studio, we can now produce video, design, and social content assets to complement every activation.<\/p>\n\n\n\n From Keymailer<\/a> to Partnier<\/a>, our mission hasn\u2019t changed, only the scale has. We\u2019re still here to help great games find their audiences, offering the same trusted relationships, low barriers to entry, and exceptional service our clients have always valued.<\/p>\n\n\n\n What\u2019s new is the reach: new tools, new audiences, and new ways to connect with players, creators, and press around the world.<\/p>\n\n\n\n And we\u2019re just getting started. The next wave of updates will bring even deeper insights, smarter automation, and richer creative options all built to make modern publishing faster, smarter, and more connected than ever.<\/p>\n\n\n\n Keymailer is still the portal used by influencers and content creators to discover and request games. No, Keymailer remains active and central to the influencer experience. It now operates as one of several connected portals within the Partnier ecosystem. While influencers use Keymailer, publishers use Partnier as their management dashboard.<\/p>\n<\/details>\n\n\n\n Journalists use Game.Press, our dedicated portal for verified press access and review requests. It\u2019s not a press release distribution service, it\u2019s built for direct, curated pitching between studios and journalists.<\/p>\n<\/details>\n\n\n\n Playtesting is handled through Playtester.net, which provides a CRM for managing testers, communications, and feedback. It supports both small closed tests and large-scale stress events.<\/p>\n<\/details>\n\n\n\n Far from it. In addition to Keymailer\u2019s influencer network, Partnier offers:<\/p>\n\n\n\n Publishers log in through Partnier to access all campaign types. Connected to our Influencer (Keymailer<\/a>), Press (Game.Press<\/a>) and Tester (Playtester.net<\/a>) portals. All data, tracking, and campaign management is unified behind the Partnier login.<\/p>\n<\/details>\n\n\n\n No. The platform supports every scale, from solo devs using free or contra campaigns, to AAA publishers running global launches. Every feature can be self-served, assisted, or fully managed by our campaign team.<\/p>\n<\/details>\n\n\n\n Partnier\u2019s intelligence layer continuously tracks more than 500,000 channels. It uses AI transcription, sentiment analysis, and direct scraping (not APIs) to give accurate reporting and compliance checks for all campaigns.<\/p>\n<\/details>\n\n\n\nHow We Evolved from Keymailer to Partnier<\/h2>\n\n\n\n
![\"Diagram](\"https:\/\/partnier.com\/wp-content\/uploads\/2025\/10\/blog-graphics-publisher-updates-1-1024x683.jpg\")
<\/figure>\n\n\n\nOne Brand, Multiple Portals<\/h2>\n\n\n\n
\n
![\"Image](\"https:\/\/partnier.com\/wp-content\/uploads\/2025\/10\/blog-graphics-publisher-updates-2-v3-1024x683.jpg\")
<\/figure>\n\n\n\nExpanding the Publishing Spectrum<\/h2>\n\n\n\n
![\"Screenshots](\"https:\/\/partnier.com\/wp-content\/uploads\/2025\/10\/blog-graphics-publisher-updates-3-1024x683.jpg\")
<\/figure>\n\n\n\nThe Power of Integration<\/h2>\n\n\n\n
Global by Design<\/h2>\n\n\n\n
Built for Every Stage of a Game\u2019s Life<\/h2>\n\n\n\n
\n
![\"Visual](\"https:\/\/partnier.com\/wp-content\/uploads\/2025\/10\/blog-graphics-publisher-updates-4-1024x683.jpg\")
<\/figure>\n\n\n\nThe Same Mission, a Bigger Vision<\/h2>\n\n\n\n
FAQ: Partnier vs. Keymailer<\/h2>\n\n\n\n
What is the difference between Partnier and Keymailer?<\/strong><\/summary>\n
Partnier is the platform publishers, studios, and agencies log into to manage their campaigns, access data, and coordinate across all channels; creators, press, playtesting, events, and advertising.<\/p>\n<\/details>\n\n\n\nHas Keymailer been replaced?<\/strong><\/strong><\/summary>\n
Where do journalists and press go?<\/strong><\/strong><\/strong><\/summary>\n
Where does playtesting take place?<\/strong><\/strong><\/strong><\/strong><\/summary>\n
Is Partnier only for influencer campaigns?<\/strong><\/strong><\/strong><\/strong><\/strong><\/summary>\n
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Is everything managed through one interface?<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/summary>\n
How big is the network now?<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/summary>\n
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Do I need a large budget to use Partnier?<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/summary>\n
What about monitoring and analytics?<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/summary>\n
See It in Action<\/h2>\n\n\n\n