{"id":25953,"date":"2026-07-09T10:28:45","date_gmt":"2026-07-09T09:28:45","guid":{"rendered":"https:\/\/partnier.com\/?p=25953"},"modified":"2026-08-07T19:13:54","modified_gmt":"2026-08-07T18:13:54","slug":"how-a-solo-developer-generated-1-6m-views-with-small-creators","status":"publish","type":"post","link":"https:\/\/partnier.com\/ko\/blog\/how-a-solo-developer-generated-1-6m-views-with-small-creators\/","title":{"rendered":"How a Solo Developer Generated 1.6M Views With Small Creators"},"content":{"rendered":"

How It Worked<\/strong><\/h2>\n\n\n\n

Therapy Simulator is a first-person simulation game built around dialogue, observation, and player-driven decisions. Its humorous, scenario-based gameplay made it particularly suited to livestreams and longer-form creator content.<\/p>\n\n\n\n

As a solo developer, Jemboy faced the challenge of managing creator discovery, outreach, activation code distribution, follow-ups, press engagement, and reporting alongside the demands of launching the game itself.<\/p>\n\n\n\n

To scale that workload, Jemboy worked with Partnier\u2019s account management team on a Demo & Launch Boost. The campaign combined a 30-day demo phase with a 60-day launch campaign, sustaining discovery across a 90-day period rather than concentrating activity around a single release date.<\/p>\n\n\n\n

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The demo phase introduced Therapy Simulator to influencers and press through targeted newsletters and Mid-Page and Featured placements across Keymailer and Game.Press. This generated an initial wave of requests and creator content, establishing visible activity around the game before launch.<\/p>\n\n\n\n

The launch phase then expanded that momentum through influencer and press newsletters, a full-width Spotlight ad, Trending visibility and native social promotion across X, Bluesky, Instagram, TikTok and Facebook.<\/p>\n\n\n\n

Partnier\u2019s scouting team also identified 218 relevant influencers who had recently covered comparable simulation games, including Surgeon Simulator<\/em>, Schedule I<\/em>, Recycling Center Simulator<\/em> and Quarantine Zone<\/em>. This expanded the campaign beyond inbound requests and introduced the game to creators with a demonstrated interest in similar titles.<\/p>\n\n\n\n

Secure activation code distribution, redemption tracking, playtime monitoring and weekly campaign reporting gave Jemboy full visibility across the campaign without requiring the developer to manage each creator individually.<\/p>\n\n\n\n

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\u201cTherapy Simulator has been a great success, especially on Twitch. It made back what I spent on Keymailer and continues to sell enough copies daily to cover my rent. All in all, it\u2019s been a fantastic experience and a strong start for my first project.\u201d<\/p>\n\n\n\n

\u2014 Jem, CEO of Jemboy<\/p>\n<\/blockquote>\n\n\n\n

Results<\/strong><\/h2>\n\n\n\n

The campaign involved 1,800 influencers<\/strong>, who created more than 3,140 pieces of video content<\/strong> and generated over 1,600,000 views<\/strong>.<\/p>\n\n\n\n