{"id":24331,"date":"2025-12-11T13:55:01","date_gmt":"2025-12-11T13:55:01","guid":{"rendered":"https:\/\/partnier.com\/?p=24331"},"modified":"2025-12-17T11:39:44","modified_gmt":"2025-12-17T11:39:44","slug":"game-press-keymailer-sister","status":"publish","type":"post","link":"https:\/\/partnier.com\/ko\/blog\/spotlight\/game-press-keymailer-sister\/","title":{"rendered":"Game.Press: Keymailer\u2019s Sister Network for Press &amp; Podcasts"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>TL;DR<\/strong> Partnier doesn\u2019t just support influencer campaigns through <a href=\"https:\/\/partnier.com\/keymailer\/\" target=\"_blank\" rel=\"noreferrer noopener\">Keymailer<\/a>, it also offers <a href=\"https:\/\/partnier.com\/game-press\/\" target=\"_blank\" rel=\"noreferrer noopener\">Game.Press<\/a>, a fully accredited gaming press network, inside the same dashboard. If you\u2019re using separate press tools or only using Keymailer for influencers, you\u2019re leaving press coverage and budget efficiency on the table.<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-1 wp-block-paragraph\" style=\"color:#3157dd\">Have questions? <span style=\"text-decoration: underline;\"><a href=\"https:\/\/partnier.com\/book-a-chat?utm_source=blog&amp;utm_campaign=gamepress&amp;utm_content=tldr\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Book a chat<\/strong><\/a><\/span> with our account management team.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Are You Missing Half of Keymailer?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re reading the Partnier blog, you probably know us first as an influencer and creator marketing platform. Keymailer, Partnier\u2019s industry-leading influencer and creator portal, is where most teams start, with the creator network, workflow automations, anti-fraud tooling, and content tracking &amp; analysis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But there\u2019s a good chance you\u2019re only using half of what that stack can do.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For over three years, every Partnier account has included <a href=\"https:\/\/partnier.com\/game-press\/\">Game.Press<\/a>: An accredited gaming press network of 2,300 reaching over 3 billion readers and listeners worldwide with a dedicated press engagement system.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Integrated into the same Partnier dashboard you already use for influencers.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/partnier.com\/wp-content\/uploads\/2025\/12\/Are-You-Missing-Half-of-Keymailer-1-1024x683.jpg\" alt=\"Game.Press dashboard integrated with Keymailer showing press and influencer management tools for efficient media outreach.\" class=\"wp-image-24336\" srcset=\"https:\/\/partnier.com\/wp-content\/uploads\/2025\/12\/Are-You-Missing-Half-of-Keymailer-1-1024x683.jpg 1024w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/12\/Are-You-Missing-Half-of-Keymailer-1-300x200.jpg 300w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/12\/Are-You-Missing-Half-of-Keymailer-1-768x512.jpg 768w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/12\/Are-You-Missing-Half-of-Keymailer-1-1536x1024.jpg 1536w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/12\/Are-You-Missing-Half-of-Keymailer-1-18x12.jpg 18w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/12\/Are-You-Missing-Half-of-Keymailer-1-272x182.jpg 272w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/12\/Are-You-Missing-Half-of-Keymailer-1.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">You Probably Don\u2019t Need a Separate Press Platform<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A lot of studios and publishers, including long-time Keymailer users, still maintain a standalone press system on the side. But in many cases, that\u2019s unnecessary.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Partnier already includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>One of the industry\u2019s largest opted-in gaming journalist networks<\/li>\n\n\n\n<li>A dedicated press portal: Game.Press<\/li>\n\n\n\n<li>Curated and manually accredited outlets<\/li>\n\n\n\n<li>Full inbound request handling<\/li>\n\n\n\n<li>Targeted press outreach (\u201cPressBlast\u201d)<\/li>\n\n\n\n<li>Press newsletters, social amplification, and ad placements<\/li>\n\n\n\n<li>Press releases general news outlets<\/li>\n\n\n\n<li>Content tracking designed specifically for journalists<\/li>\n\n\n\n<li>A single, unified workflow shared with influencer campaigns<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re paying separately for a press tool, Game.Press helps reduce costs. And if your colleagues run press while you run influencers, you can combine budgets or split your existing one, because both functions are already included inside the platform.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/partnier.com\/wp-content\/uploads\/2025\/12\/You-Probably-Dont-Need-a-Separate-Press-Platform-1-1024x683.jpg\" alt=\"Screenshot of Game.Press platform showing featured games, trending titles, and upcoming releases. Highlights includes Steam Turn-Based RPG Fest and Starship Troopers: Extermination.\" class=\"wp-image-24335\" srcset=\"https:\/\/partnier.com\/wp-content\/uploads\/2025\/12\/You-Probably-Dont-Need-a-Separate-Press-Platform-1-1024x683.jpg 1024w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/12\/You-Probably-Dont-Need-a-Separate-Press-Platform-1-300x200.jpg 300w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/12\/You-Probably-Dont-Need-a-Separate-Press-Platform-1-768x512.jpg 768w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/12\/You-Probably-Dont-Need-a-Separate-Press-Platform-1-1536x1024.jpg 1536w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/12\/You-Probably-Dont-Need-a-Separate-Press-Platform-1-18x12.jpg 18w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/12\/You-Probably-Dont-Need-a-Separate-Press-Platform-1-272x182.jpg 272w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/12\/You-Probably-Dont-Need-a-Separate-Press-Platform-1.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Why you may not have noticed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Adding <a href=\"https:\/\/partnier.com\/game-press\/\" target=\"_blank\" rel=\"noreferrer noopener\">Game.Press<\/a> was one of the first steps of moving from <a href=\"https:\/\/partnier.com\/keymailer\/\" target=\"_blank\" rel=\"noreferrer noopener\">Keymailer<\/a> to Partnier as the publisher and promoter platform. We built press workflows seamlessly into the Partnier dashboard so there is no need to switch tabs, load pages or switch tools entirely.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Journalists appear in your REQUESTS tab in the same view as influencers. The direct email messaging tool, PressBlast (Outreach for influencers) appears under its own tab, right beside your influencer tools. Ads run simultaneously on both Keymailer and Game.Press. And because there are fewer press outlets than influencers, they can look like occasional \u201cextra\u201d rows rather than the output of a fully separate workflow.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This integration was intentional.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We designed this so teams could manage press and influencers in one smooth inbound-outbound pipeline, without juggling separate systems. The tradeoff is that the full press ecosystem isn\u2019t always obvious at first glance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Game.Press &#8211; Partnier\u2019s Press Network<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Game.Press is the sister portal to Keymailer. It has:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Its own Discover page<\/li>\n\n\n\n<li>Ad units running simultaneously on Keymailer and Game.Press<\/li>\n\n\n\n<li>Newsletter placements (journalists receive their own editions)<\/li>\n\n\n\n<li>Dedicated direct email marketing tool PressBlasts<\/li>\n\n\n\n<li>Social media amplification (our socials reach 45,000 influencers &amp; press)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The network spans news and review sites, discussion and community outlets, podcasts, blogs, YouTube and Twitch talk shows, radio and TV stations, and freelance journalists who regularly file for multiple publications.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Every journalist is accredited manually.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We check their outlet, past articles, language focus, region, and editorial role. We verify editorial domains or letters from editors and track their published content separately from influencers. Everything is tailored to the way the press works.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Game.Press runs on the same fine-grained automation engine you already use for influencers. You can auto-approve press requests from outlets above a certain audience size that regularly cover your genre or publish in priority languages, while keeping tighter manual control for everyone else. That way your press pipeline stays responsive at scale without turning into a full-time inbox job.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In practice, it all collapses into one clean workflow: press requests sit right alongside influencer requests in the same dashboard, so you\u2019re not juggling extra pages, tabs, or tools to keep both moving.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Most teams who try the press workflow discover an unexpected level of engagement. Typical campaigns generate an average of 40 articles worldwide.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A useful benchmark if you\u2019re thinking about whether the press tools deliver meaningful reach.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/partnier.com\/wp-content\/uploads\/2025\/12\/Game.Press-Partniers-Press-Network-1-1024x683.jpg\" alt=\"World map showing 2,300+ gaming press outlets across the globe, reaching 3 billion readers. Includes media logos from NPR, Kotaku, and Eurogamer.\" class=\"wp-image-24333\" srcset=\"https:\/\/partnier.com\/wp-content\/uploads\/2025\/12\/Game.Press-Partniers-Press-Network-1-1024x683.jpg 1024w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/12\/Game.Press-Partniers-Press-Network-1-300x200.jpg 300w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/12\/Game.Press-Partniers-Press-Network-1-768x512.jpg 768w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/12\/Game.Press-Partniers-Press-Network-1-1536x1024.jpg 1536w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/12\/Game.Press-Partniers-Press-Network-1-18x12.jpg 18w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/12\/Game.Press-Partniers-Press-Network-1-272x182.jpg 272w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/12\/Game.Press-Partniers-Press-Network-1.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Press Engagement Works Just Like Influencer Outreach<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Influencer Outreach \u2192 individual pitches to influencers<br>PressBlast \u2192 individual pitches to journalists<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Both tools allow you to target people based on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Outlet focus or audience<\/li>\n\n\n\n<li>Genre interest<\/li>\n\n\n\n<li>Region or language<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s not a press release. It\u2019s a personalised pitch to real journalists.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Partnier does offer press releases, sent to a global list of general news outlets.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Subscriptions and Boosts Already Include Press<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nearly all our bundles, boosts, and subscriptions are built to cover both influencers and journalists:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Newsletter placement for influencers<\/li>\n\n\n\n<li>Newsletter placement for press<\/li>\n\n\n\n<li>Social for both audiences<\/li>\n\n\n\n<li>Ads on both portals<\/li>\n\n\n\n<li>Outreach + PressBlast credits<\/li>\n\n\n\n<li>Support for building influencer and press programs<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">In other words, press coverage isn\u2019t an add-on.<br>It\u2019s a core part of the Partnier platform.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/partnier.com\/wp-content\/uploads\/2025\/12\/Subscriptions-and-Boosts-Already-Include-Press-1-1024x683.jpg\" alt=\"Overview of Partnier bundles offering both influencer and press tools, including press releases, social media amplification, and outreach.\" class=\"wp-image-24334\" srcset=\"https:\/\/partnier.com\/wp-content\/uploads\/2025\/12\/Subscriptions-and-Boosts-Already-Include-Press-1-1024x683.jpg 1024w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/12\/Subscriptions-and-Boosts-Already-Include-Press-1-300x200.jpg 300w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/12\/Subscriptions-and-Boosts-Already-Include-Press-1-768x512.jpg 768w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/12\/Subscriptions-and-Boosts-Already-Include-Press-1-1536x1024.jpg 1536w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/12\/Subscriptions-and-Boosts-Already-Include-Press-1-18x12.jpg 18w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/12\/Subscriptions-and-Boosts-Already-Include-Press-1-272x182.jpg 272w, https:\/\/partnier.com\/wp-content\/uploads\/2025\/12\/Subscriptions-and-Boosts-Already-Include-Press-1.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">So What Should You Do Next?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you primarily work on influencer marketing or community:<br>Bring in your PR or communications colleague. Both teams rely on coverage, and the platform supports both functions without requiring separate tools or budgets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you handle PR but haven\u2019t explored the Game.Press features:<br>Request a walkthrough. In many cases, teams can consolidate and retire their existing press systems.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If your team uses Partnier only for influencers:<br>You may be overlooking a full press engagement workflow that is already included in your account.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re new to the platform:<br>You have access to the complete toolset from day one, press and influencers in a single dashboard, under one workflow, with no additional contracts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">FAQs<\/h2>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary><strong><strong><strong><strong><strong>What is Game.Press?<\/strong><\/strong><\/strong><\/strong><\/strong><\/summary>\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/partnier.com\/game-press\/\" target=\"_blank\" rel=\"noreferrer noopener\">Game.Press<\/a> is Partnier\u2019s dedicated press portal: a network of 2,300+ accredited news outlets, podcasts, and blogs. Reaching 3 billion monthly readers and listeners.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary><strong><strong><strong><strong><strong>How is Game.Press different from Keymailer?<\/strong><\/strong><\/strong><\/strong><\/strong><\/summary>\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/partnier.com\/keymailer\/\" target=\"_blank\" rel=\"noreferrer noopener\">Keymailer<\/a> is the influencer and creator portal; Game.Press is the sister portal for journalists, podcasts, and blogs. Both share the same Partnier dashboard, so promoters run influencer and press campaigns in one workflow instead of juggling separate tools.<a href=\"https:\/\/partnier.com\/game-press\/\"><\/a><\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary><strong><strong><strong><strong><strong><strong>Do I need a separate subscription or contract for press?<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/summary>\n<p class=\"wp-block-paragraph\">No. Press workflows are built into the same Partnier plans, bundles, and boosts you\u2019re already using for influencers. Including ads, newsletters, outreach\/PressBlasts, and content tracking for journalists as well as influencers.<a href=\"https:\/\/partnier.com\/game-press\/\"><\/a><\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary><strong><strong><strong><strong><strong><strong><strong>How are journalists vetted and accredited on Game.Press?<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/summary>\n<p class=\"wp-block-paragraph\">Every application is manually reviewed: we check outlet details, past articles, region and language, and verify editorial domains or letters from editors before granting accredited status. That accreditation process is your guarantee that you\u2019re talking to real, relevant press.<a href=\"https:\/\/partnier.com\/game-press\/\"><\/a><\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary><strong><strong><strong><strong><strong><strong><strong><strong>How is PressBlast different from sending a press release?<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/summary>\n<p class=\"wp-block-paragraph\">A PressBlast sends targeted, personalised pitches to specific journalists based on outlet focus, genre, region, or language. Traditional press releases are also available and go to a broader list of general news outlets, but PressBlast is built for focused coverage, not just broadcasting news.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary><strong><strong><strong><strong><strong><strong><strong><strong><strong>Can my external PR agency or comms partner use this with us?<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/summary>\n<p class=\"wp-block-paragraph\">Yes. Your agency, PR partner or colleagues can work inside the same Partnier account, using the Game.Press tools to manage requests, outreach, and reporting, while you and your team still see everything from the same dashboard.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong>What\u2019s the benefit of \u201cnative\u201d posts versus running paid ads myself?<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/summary>\n<p class=\"wp-block-paragraph\">Start by enabling press requests on your upcoming titles, then accept a few inbound Game.Press requests to see how the flow works. From there, run your first PressBlast to a targeted segment of journalists, and ask your account manager for a quick walkthrough if you\u2019d like help planning a full press program.<\/p>\n<\/details>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Talk to Us<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Already on Partnier? <a href=\"https:\/\/partnier.com\/book-a-chat?utm_source=blog&amp;utm_campaign=gamepress&amp;utm_content=bottom\" target=\"_blank\" rel=\"noreferrer noopener\">Book a short 1:1<\/a> with your account manager for help.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re new to Partnier and want to learn how our integrated publishing ecosystem can support your upcoming games, email our <a href=\"mailto:sales@keymailer.co\" target=\"_blank\" rel=\"noreferrer noopener\">business development team<\/a>, or <a href=\"https:\/\/partnier.com\/book-a-chat?utm_source=blog&amp;utm_campaign=gamepress&amp;utm_content=bottom2\" target=\"_blank\" rel=\"noreferrer noopener\">book a demo<\/a>. We\u2019d be happy to walk you through it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Partnier unifies the full spectrum of modern game publishing, from playtesting to creator programs, press, events, and live service marketing under one roof. <\/em><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\t\t<div data-elementor-type=\"widget\" data-elementor-id=\"23324\" class=\"elementor elementor-23324\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18524665 exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"18524665\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class='_form_15'><\/div><script type='text\/javascript' src='https:\/\/keymailer.activehosted.com\/f\/embed.php?static=0&id=15&6A9AA34C1F45A&nostyles=0&preview=0'><\/script><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>TL;DR Partnier doesn\u2019t just support influencer campaigns through Keymailer, it also offers Game.Press, a fully accredited gaming press network, inside the same dashboard. If you\u2019re using separate press tools or only using Keymailer for influencers, you\u2019re leaving press coverage and budget efficiency on the table. Have questions? Book a chat with our account management team. Are You Missing Half of Keymailer? If you\u2019re reading the Partnier blog, you probably know us first as an influencer and creator marketing platform. Keymailer, Partnier\u2019s industry-leading influencer and creator portal, is where most teams start, with the creator network, workflow automations, anti-fraud tooling, and content tracking &amp; analysis. But there\u2019s a good chance you\u2019re only using half of what that stack can do. For over three years, every Partnier account has included Game.Press: An accredited gaming press network of 2,300 reaching over 3 billion readers and listeners worldwide with a dedicated press engagement system. Integrated into the same Partnier dashboard you already use for influencers. You Probably Don\u2019t Need a Separate Press Platform A lot of studios and publishers, including long-time Keymailer users, still maintain a standalone press system on the side. But in many cases, that\u2019s unnecessary. Partnier already includes: If you\u2019re paying separately for a press tool, Game.Press helps reduce costs. And if your colleagues run press while you run influencers, you can combine budgets or split your existing one, because both functions are already included inside the platform. Why you may not have noticed Adding Game.Press was one of the first steps of moving from Keymailer to Partnier as the publisher and promoter platform. We built press workflows seamlessly into the Partnier dashboard so there is no need to switch tabs, load pages or switch tools entirely. Journalists appear in your REQUESTS tab in the same view as influencers. The direct email messaging tool, PressBlast (Outreach for influencers) appears under its own tab, right beside your influencer tools. Ads run simultaneously on both Keymailer and Game.Press. And because there are fewer press outlets than influencers, they can look like occasional \u201cextra\u201d rows rather than the output of a fully separate workflow. This integration was intentional. We designed this so teams could manage press and influencers in one smooth inbound-outbound pipeline, without juggling separate systems. The tradeoff is that the full press ecosystem isn\u2019t always obvious at first glance. Game.Press &#8211; Partnier\u2019s Press Network Game.Press is the sister portal to Keymailer. It has: The network spans news and review sites, discussion and community outlets, podcasts, blogs, YouTube and Twitch talk shows, radio and TV stations, and freelance journalists who regularly file for multiple publications. Every journalist is accredited manually. We check their outlet, past articles, language focus, region, and editorial role. We verify editorial domains or letters from editors and track their published content separately from influencers. Everything is tailored to the way the press works. Game.Press runs on the same fine-grained automation engine you already use for influencers. You can auto-approve press requests from outlets above a certain audience size that regularly cover your genre or publish in priority languages, while keeping tighter manual control for everyone else. That way your press pipeline stays responsive at scale without turning into a full-time inbox job. In practice, it all collapses into one clean workflow: press requests sit right alongside influencer requests in the same dashboard, so you\u2019re not juggling extra pages, tabs, or tools to keep both moving. Most teams who try the press workflow discover an unexpected level of engagement. Typical campaigns generate an average of 40 articles worldwide. A useful benchmark if you\u2019re thinking about whether the press tools deliver meaningful reach. Press Engagement Works Just Like Influencer Outreach Influencer Outreach \u2192 individual pitches to influencersPressBlast \u2192 individual pitches to journalists Both tools allow you to target people based on: It\u2019s not a press release. It\u2019s a personalised pitch to real journalists. Partnier does offer press releases, sent to a global list of general news outlets. Subscriptions and Boosts Already Include Press Nearly all our bundles, boosts, and subscriptions are built to cover both influencers and journalists: In other words, press coverage isn\u2019t an add-on.It\u2019s a core part of the Partnier platform. So What Should You Do Next? If you primarily work on influencer marketing or community:Bring in your PR or communications colleague. Both teams rely on coverage, and the platform supports both functions without requiring separate tools or budgets. If you handle PR but haven\u2019t explored the Game.Press features:Request a walkthrough. In many cases, teams can consolidate and retire their existing press systems. If your team uses Partnier only for influencers:You may be overlooking a full press engagement workflow that is already included in your account. If you\u2019re new to the platform:You have access to the complete toolset from day one, press and influencers in a single dashboard, under one workflow, with no additional contracts. FAQs Talk to Us Already on Partnier? Book a short 1:1 with your account manager for help. If you\u2019re new to Partnier and want to learn how our integrated publishing ecosystem can support your upcoming games, email our business development team, or book a demo. We\u2019d be happy to walk you through it. Partnier unifies the full spectrum of modern game publishing, from playtesting to creator programs, press, events, and live service marketing under one 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