![\"\"](\"https:\/\/partnier.com\/wp-content\/uploads\/2024\/12\/gamer-focus-playing-controller-1024x682.jpg\")
<\/figure>\n\n\n\nA Rigorous, Value-Focused Approach<\/h3>\n\n\n\n
In practice, this means we do not allow messaging content creators or press outlets unless there\u2019s a meaningful benefit provided, such as a guaranteed activation key or early access. Whether we’re sending newsletters, targeted emails, or even social posts designed by our in-house creative team, every communication is carefully considered for its ability to keep engagement rates high. Our safeguards ensure that recipients view your outreach as both respectful and relevant, safeguarding your reputation and theirs.<\/p>\n\n\n\n
We\u2019re aware that some platforms highlight their ability to send massive volumes of email to their networks, but they\u2019ve increasingly earned a reputation as \u201cspam houses”\u2014and this can rub off on your brand. Many content creators and press outlets have grown weary of these indiscriminate, low-value notifications. Such messages merely announce that a campaign exists without offering any tangible incentive\u2014thus diminishing trust, damaging long-term open rates, and prompting influencers to overlook future offers.<\/p>\n\n\n\n
When designing our system, we carefully considered this feedback from the very creators you\u2019re trying to reach. Our goal is to give you the ability to broaden your outreach as needed, without diluting the value of your communications, undermining your standing, or risking dismissal as just another spam source.<\/p>\n\n\n\n
Balancing Genuine Value with Efficient Campaign Management<\/h3>\n\n\n\n
This commitment has, until now, placed a certain burden on clients\u2014particularly with our \u201coutreach\u201d and \u201cpress blast\u201d functionalities, which can be likened to email direct marketing. Because we\u2019ve required that each recipient have a pre-allocated activation code, you could only send a message if you also had a key reserved for them. The payoff for recipients was instant: if they were interested, they could immediately claim the code allocated to them. But for you, the client, this means carefully managing your key inventory and possibly allocating thousands of codes upfront, even though you\u2019ll rarely see a 100% claim rate.<\/p>\n\n\n\n
Furthermore, our platform\u2019s guidelines ensure that once an offer has gone out, it can\u2019t be revoked prematurely. We require a reasonable window of time for the recipient to consider the opportunity. Nothing erodes trust faster than receiving an attractive offer one day, only to find it withdrawn the next. Although you can expire offers and reuse unclaimed keys, it must be done in a way that respects the recipient\u2019s decision-making process.<\/p>\n\n\n\n More than a year ago, we introduced a pre-approval feature primarily to streamline inbound requests. Content creators or press outlets meeting your criteria were instantly pre-approved to claim a key without the need for manual intervention. This feature was extremely successful and more recently extended into our PressBlast tool. By pre-approving individuals or large groups of press contacts before sending a notification, you ensured that every outreach carried genuine value\u2014if they were interested, they could immediately claim a code with no extra steps.<\/p>\n\n\n\n This approach resonated strongly with clients who needed to notify almost everyone in our extensive media network\u2014thousands of press and media outlets with billions of readers collectively\u2014without having to commit all those keys upfront. After all, even the best games don’t see a 100% claim rate, and it\u2019s in everyone\u2019s interest to send offers that are both generous and realistic. Our account management team works closely with clients to maintain this equilibrium: the broadest possible outreach combined with careful selection to keep quality high, trust intact, and conversion rates solid.<\/p>\n\n\n\n Today, we\u2019re thrilled to announce the extension of our pre-approval system into Influencer Outreach. Currently in beta, this new feature allows you to pre-approve various influencers\u2014be they major YouTubers, Twitch streamers, TikTok personalities, or up-and-coming creators\u2014before sending your outreach notifications. Once enabled, you can broadcast your message to a wide selection of carefully chosen content creators who have shown interest in similar games, all without needing to allocate a key for every single recipient right from the start.<\/p>\n\n\n\n Fewer Keys Required Upfront: <\/strong>By leveraging pre-approval, you only grant keys to those creators who express genuine interest. This can significantly reduce activation codes tied up in initial outreach campaigns, freeing up resources for future offers or more targeted follow-ups, such as unconditional offers made in parallel to major channels, as clients have always done.\u00a0<\/p>\n\n\n\n Tailored Offers for Different Segments: <\/strong>Our flexible message templates and awareness-raising mechanisms empower you to refine your communications. Whether you\u2019re addressing leading press outlets, niche blogs, influential podcasts, established streamers, or new creators on the rise, you can craft nuanced messaging that resonates with each group\u2019s unique needs and preferences\u2014pre-approval for smaller outlets, and unconditional offers with reserved keys for larger ones.\u00a0<\/p>\n\n\n\n Enhanced Conversion and Reputation:<\/strong> By delivering pre-approved offers that recipients value, you not only improve your chances of a positive response but also continue to delight them with trustworthy opportunities. This attention to genuine value is what keeps our open rates high, our deliverability strong, and our entire ecosystem thriving.<\/p>\n\n\n\n If you\u2019re interested in exploring the new pre-approval functionality within Influencer Outreach, simply let your Account Manager know. We\u2019ll be happy to enable it on your dashboard so that you can begin experimenting with additional, flexible, value-focused outreach strategies.<\/p>","protected":false},"excerpt":{"rendered":" We\u2019re excited to share a significant enhancement to our outreach capabilities, one that builds on our longstanding commitment to ensuring that every interaction you have with content creators, press outlets, and influencers is both valuable and effective. Our Philosophy: High Engagement Without Spam One of the key reasons why our platform consistently delivers exceptional open rates, engagement levels, and overall deliverability\u2014across tens of thousands of influencers and press channels with a combined audience numbering in the billions\u2014is our unwavering stance against spam. We have always insisted that clients send only genuinely valuable offers, not empty promotions or scattershot blasts. This foundational principle ensures that when your recipients open their inboxes, they trust the messages arriving from our platform and remain receptive to your games, offers, and news. A Rigorous, Value-Focused Approach In practice, this means we do not allow messaging content creators or press outlets unless there\u2019s a meaningful benefit provided, such as a guaranteed activation key or early access. Whether we’re sending newsletters, targeted emails, or even social posts designed by our in-house creative team, every communication is carefully considered for its ability to keep engagement rates high. Our safeguards ensure that recipients view your outreach as both respectful and relevant, safeguarding your reputation and theirs. We\u2019re aware that some platforms highlight their ability to send massive volumes of email to their networks, but they\u2019ve increasingly earned a reputation as \u201cspam houses”\u2014and this can rub off on your brand. Many content creators and press outlets have grown weary of these indiscriminate, low-value notifications. Such messages merely announce that a campaign exists without offering any tangible incentive\u2014thus diminishing trust, damaging long-term open rates, and prompting influencers to overlook future offers. When designing our system, we carefully considered this feedback from the very creators you\u2019re trying to reach. Our goal is to give you the ability to broaden your outreach as needed, without diluting the value of your communications, undermining your standing, or risking dismissal as just another spam source. Balancing Genuine Value with Efficient Campaign Management This commitment has, until now, placed a certain burden on clients\u2014particularly with our \u201coutreach\u201d and \u201cpress blast\u201d functionalities, which can be likened to email direct marketing. Because we\u2019ve required that each recipient have a pre-allocated activation code, you could only send a message if you also had a key reserved for them. The payoff for recipients was instant: if they were interested, they could immediately claim the code allocated to them. But for you, the client, this means carefully managing your key inventory and possibly allocating thousands of codes upfront, even though you\u2019ll rarely see a 100% claim rate. Furthermore, our platform\u2019s guidelines ensure that once an offer has gone out, it can\u2019t be revoked prematurely. We require a reasonable window of time for the recipient to consider the opportunity. Nothing erodes trust faster than receiving an attractive offer one day, only to find it withdrawn the next. Although you can expire offers and reuse unclaimed keys, it must be done in a way that respects the recipient\u2019s decision-making process. The Evolution of Pre-Approval More than a year ago, we introduced a pre-approval feature primarily to streamline inbound requests. Content creators or press outlets meeting your criteria were instantly pre-approved to claim a key without the need for manual intervention. This feature was extremely successful and more recently extended into our PressBlast tool. By pre-approving individuals or large groups of press contacts before sending a notification, you ensured that every outreach carried genuine value\u2014if they were interested, they could immediately claim a code with no extra steps. This approach resonated strongly with clients who needed to notify almost everyone in our extensive media network\u2014thousands of press and media outlets with billions of readers collectively\u2014without having to commit all those keys upfront. After all, even the best games don’t see a 100% claim rate, and it\u2019s in everyone\u2019s interest to send offers that are both generous and realistic. Our account management team works closely with clients to maintain this equilibrium: the broadest possible outreach combined with careful selection to keep quality high, trust intact, and conversion rates solid. Introducing Pre-Approval for Influencer Outreach (Beta) Today, we\u2019re thrilled to announce the extension of our pre-approval system into Influencer Outreach. Currently in beta, this new feature allows you to pre-approve various influencers\u2014be they major YouTubers, Twitch streamers, TikTok personalities, or up-and-coming creators\u2014before sending your outreach notifications. Once enabled, you can broadcast your message to a wide selection of carefully chosen content creators who have shown interest in similar games, all without needing to allocate a key for every single recipient right from the start. How It Works for You Fewer Keys Required Upfront: By leveraging pre-approval, you only grant keys to those creators who express genuine interest. This can significantly reduce activation codes tied up in initial outreach campaigns, freeing up resources for future offers or more targeted follow-ups, such as unconditional offers made in parallel to major channels, as clients have always done.\u00a0 Tailored Offers for Different Segments: Our flexible message templates and awareness-raising mechanisms empower you to refine your communications. Whether you\u2019re addressing leading press outlets, niche blogs, influential podcasts, established streamers, or new creators on the rise, you can craft nuanced messaging that resonates with each group\u2019s unique needs and preferences\u2014pre-approval for smaller outlets, and unconditional offers with reserved keys for larger ones.\u00a0 Enhanced Conversion and Reputation: By delivering pre-approved offers that recipients value, you not only improve your chances of a positive response but also continue to delight them with trustworthy opportunities. This attention to genuine value is what keeps our open rates high, our deliverability strong, and our entire ecosystem thriving. Requesting Access to the Beta If you\u2019re interested in exploring the new pre-approval functionality within Influencer Outreach, simply let your Account Manager know. We\u2019ll be happy to enable it on your dashboard so that you can begin experimenting with additional, flexible, value-focused outreach strategies.<\/p>","protected":false},"author":15,"featured_media":20755,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-20428","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","entry","has-media"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/partnier.com\/ko\/wp-json\/wp\/v2\/posts\/20428","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/partnier.com\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/partnier.com\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/partnier.com\/ko\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/partnier.com\/ko\/wp-json\/wp\/v2\/comments?post=20428"}],"version-history":[{"count":0,"href":"https:\/\/partnier.com\/ko\/wp-json\/wp\/v2\/posts\/20428\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/partnier.com\/ko\/wp-json\/wp\/v2\/media\/20755"}],"wp:attachment":[{"href":"https:\/\/partnier.com\/ko\/wp-json\/wp\/v2\/media?parent=20428"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/partnier.com\/ko\/wp-json\/wp\/v2\/categories?post=20428"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/partnier.com\/ko\/wp-json\/wp\/v2\/tags?post=20428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/partnier.com\/wp-content\/uploads\/2024\/12\/gamer-focus-playing-controller-keyboard-1024x682.jpg\")
<\/figure>\n\n\n\nThe Evolution of Pre-Approval<\/h3>\n\n\n\n
Introducing Pre-Approval for Influencer Outreach (Beta)<\/h3>\n\n\n\n
![\"\"](\"https:\/\/partnier.com\/wp-content\/uploads\/2024\/12\/gamer-happy-smile-1024x682.jpg\")
<\/figure>\n\n\n\nHow It Works for You<\/h3>\n\n\n\n
Requesting Access to the Beta<\/h3>\n\n\n\n