{"id":27488,"date":"2026-10-15T17:20:40","date_gmt":"2026-10-15T16:20:40","guid":{"rendered":"https:\/\/partnier.com\/?p=27488"},"modified":"2026-10-15T17:20:41","modified_gmt":"2026-10-15T16:20:41","slug":"announcing-creatorpool-cpm-campaigns-from-partnier","status":"publish","type":"post","link":"https:\/\/partnier.com\/ja\/blog\/announcing-creatorpool-cpm-campaigns-from-partnier\/","title":{"rendered":"Announcing CreatorPool: CPM campaigns from Partnier"},"content":{"rendered":"

Until now, Partnier\u2019s strength has been organic content from creators, influencers and press – whether launching individual titles, amplifying Steam events, or creator engagement programs. <\/p>\n\n\n\n

Today we announce Keymailer\u2019s evolution from a seeded content platform to an integrated content marketplace, with CreatorPool campaigns launching first, and more paid content types to follow. <\/p>\n\n\n\n

CreatorPool introduces a CPM paid content approach – a fixed cash pool offered to creators, typically for short-form content, priced by CPM*, first-come first-served, measured by views accrued. When the pool runs out, clients can top up, or the campaign ends. <\/p>\n\n\n\n

The new campaign type is entering beta today. We aren\u2019t charging commission during beta, after which it will be 10% of the pool value, with a minimum pool of $2,500. (And clients on a subscription can avoid commissions altogether by using subscription entitlements to promote their campaigns.)<\/p>\n\n\n\n

By setting a lower commission than the current industry standard, more budget can transfer to the creators who make the content. And a more affordable minimum pool will let more publishers and developers use this additional way to market their games.<\/p>\n\n\n\n

CreatorPool complements rather than replaces code seeding, the default Keymailer campaign type. Most clients use code seeding first because it carries an average $1.75 CPM**, compared to $5 CPM expected for short-form paid content. Organic or code seeding campaigns also tend to deliver original, long-form and live-stream content, while CPM campaigns tend to deliver voiceover-style, short-form content, and require paid content disclosures. <\/p>\n\n\n\n

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So CPM-based campaigns offer a fresh option for engaging creators when organic or code seeding isn\u2019t available, or has run its course – this could be for a demo, post-launch, or to extend the reach of a code-seeding campaign. <\/p>\n\n\n\n

To ensure success, we\u2019ve introduced a higher accreditation tier for CreatorPool campaigns, with 500 major channels bringing 420 million followers, pre-approved at launch. These channels regularly create short-form content, are mostly English-speaking, and are from high-income countries. And the 60,000 creators accredited for seeded content are available to expand the scale of campaigns as needed. <\/p>\n\n\n\n

We already integrate with TikTok, YouTube, and Instagram, but Twitch, Facebook, and Kick are also supported. So clients can mix-and-match creators to suit their objectives:<\/p>\n\n\n\n